Eternal vigilance is the price of preserving the Napa Valley.
- Former Planning Dir. Jim Hickey 2008. (RIP 2017)
This website was intended to create an online resource for the residents of Soda Canyon Road and its tributaries Loma Vista Drive, Soda Springs Road, Ridge Road and Chimney Rock Road, located in Napa County, California.
It was born out of the threat of a large tourism-winery project proposed at the top of our remote and winding road.
But that project is only one of many now being proposed, approved and built throughout Napa county, and this site now documents the efforts of those other impacted residents to protect their communities from similar commercialization. And Napans are not alone. The negative impacts of wine tourism on rural agricultural communities are being contested by residents all over the state and the nation.
While some vineyard acreage has been added in the last 20 years, there is already much more winery capacity than needed to process Napa grapes in the county. Yet more wineries are being approved, not to support Napa agriculture, but to provide venues to bring more tourist dollars into the county. On the valley floor the dominance of tourism over wine making is represented by French and Persian Palaces, Tuscan Castles, Aerial Trams and a vast sculpture garden of ego-fueled modernist statements. The great old wineries have been refurbished to bring a whiff of Disneyland or Planet Hollywood to the Valley. Highway 29 has traffic jams worthy of San Francisco and the Silverado Trail is beginning to resemble a two lane freeway (or worse, Hwy 29!). In the watersheds, clear cutting of forests for the estate-winery fantasies of plutocrats brings good-life enterprise to even the most remote neighborhoods.
County residents have always supported the wine industry for the character of the environment and economy it has produced. But that support is eroding as vanity event centers proliferate and wine corporations move into entertainment. Winery tourism and marketing events have moved from an incidental and subordinate aspect of winery economics to the reason for their being. The impacts of this shift, in traffic, lack of affordable housing and neighborhood commercialization, are no longer palatable, and the pushback of residents hoping to maintain the rural, small-town character that they grew up with or found here is the result. Until the industry adopts a less destructive way of marketing their goods (and the internet age offers other ways in addition to traditional legwork), until it recognizes the enormous difference in community impacts between grape processing and tourist processing, the industry should expect condemnation from those more concerned about the future quality of their lives and their environment than the quality of tourism experiences occurring next door.
But expanding tourism is only one facet of the ongoing urban developement, and this site has also begun to recognize that the loss of the rural character we all treasure is more than just one industry's problem. It is the mentality, a part of the American DNA, promoted by all development interests and enabled by governments controlled by development interests, that growth is good and lack of growth is death. Napa County has made a very strong commitment to protecting its rural environment and economy. As one grapegrower has said, this is one place on earth where agriculture might be able to hold out against urbanization. Yet the growth, in wineries, tourism facilities, industrial projects, housing projects, commercial centers continues.
If the county wishes to maintain its rural environment for the next 50 years, it needs to reject a growth economy based on the unlimited profitability of continued urbanization and commit to a stable economy, based on the limited amount of agricultural land with an appropriate mix of wine, tourism, industry and housing that provides the quality of life worth having and the survival of an industry worth supporting. Unless we act now the rural, small-town life that still exists here, as well as the rural environment that is our home on Soda Canyon Road, will soon be gone.
But that project is only one of many now being proposed, approved and built throughout Napa county, and this site now documents the efforts of those other impacted residents to protect their communities from similar commercialization. And Napans are not alone. The negative impacts of wine tourism on rural agricultural communities are being contested by residents all over the state and the nation.
While some vineyard acreage has been added in the last 20 years, there is already much more winery capacity than needed to process Napa grapes in the county. Yet more wineries are being approved, not to support Napa agriculture, but to provide venues to bring more tourist dollars into the county. On the valley floor the dominance of tourism over wine making is represented by French and Persian Palaces, Tuscan Castles, Aerial Trams and a vast sculpture garden of ego-fueled modernist statements. The great old wineries have been refurbished to bring a whiff of Disneyland or Planet Hollywood to the Valley. Highway 29 has traffic jams worthy of San Francisco and the Silverado Trail is beginning to resemble a two lane freeway (or worse, Hwy 29!). In the watersheds, clear cutting of forests for the estate-winery fantasies of plutocrats brings good-life enterprise to even the most remote neighborhoods.
County residents have always supported the wine industry for the character of the environment and economy it has produced. But that support is eroding as vanity event centers proliferate and wine corporations move into entertainment. Winery tourism and marketing events have moved from an incidental and subordinate aspect of winery economics to the reason for their being. The impacts of this shift, in traffic, lack of affordable housing and neighborhood commercialization, are no longer palatable, and the pushback of residents hoping to maintain the rural, small-town character that they grew up with or found here is the result. Until the industry adopts a less destructive way of marketing their goods (and the internet age offers other ways in addition to traditional legwork), until it recognizes the enormous difference in community impacts between grape processing and tourist processing, the industry should expect condemnation from those more concerned about the future quality of their lives and their environment than the quality of tourism experiences occurring next door.
But expanding tourism is only one facet of the ongoing urban developement, and this site has also begun to recognize that the loss of the rural character we all treasure is more than just one industry's problem. It is the mentality, a part of the American DNA, promoted by all development interests and enabled by governments controlled by development interests, that growth is good and lack of growth is death. Napa County has made a very strong commitment to protecting its rural environment and economy. As one grapegrower has said, this is one place on earth where agriculture might be able to hold out against urbanization. Yet the growth, in wineries, tourism facilities, industrial projects, housing projects, commercial centers continues.
If the county wishes to maintain its rural environment for the next 50 years, it needs to reject a growth economy based on the unlimited profitability of continued urbanization and commit to a stable economy, based on the limited amount of agricultural land with an appropriate mix of wine, tourism, industry and housing that provides the quality of life worth having and the survival of an industry worth supporting. Unless we act now the rural, small-town life that still exists here, as well as the rural environment that is our home on Soda Canyon Road, will soon be gone.
Latest Posts
Below are the latest posts made to any of the pages of this site with a link to the page in the upper right corner.
Stuck on Soda Canyon Road on: Soda Canyon Road
Bill Hocker - Mar 21,21 expand... Share
Update 3/31/21
Shelle Wolfe, in her letter to the Planning Department regarding the Stagecoach North DEIR included a group of photos which, taken together gives a sobering view of the perils of driving on the road:
Update 3/29/21
Across from the fire station.Glenn Schreuder sends along another accident along the road this week (in addition to the blue dump truck and red car at the bridge shown above):
And Amber Manfree adds some of her photos:
Another tourist van stuck on the grade and a car over the edge at Mike's culvert
Update 3/21/21
Glenn Schreuder sends along this tale:
A few minutes ago, I just learned from one of our neighbors exactly what happened on the grade on Soda Canyon Road on Monday March 8th and you won’t believe it:
According to the account I just heard, apparently two trucks from Oaxaca, Mexico carrying finished case goods of Mescal were given an incorrect delivery address in upper Soda Canyon by a large local trucking company that was, in some way, involved in this trucking shipment.
The first tractor/trailer got stuck on the “S” curve just below the Martucci’s driveway around 9am.
That driver tried to radio the driver of the second tractor/trailer to let him know not to come up here but the message was not received or perhaps not heeded (unknown).
The second truck got stuck and rolled backwards into the hill just below the driveway of the property formerly owned by the Dixon family (driveway just before Martucci coming up the grade).
Thankfully by the grace of God he didn’t roll backward and down the steep ravine and into Soda Creek. Probably a heads up play by the driver. must have terrifying for him/her.
The back of the trailer of the second truck was badly damages and, sadly, some bottles of Mescal were lost forever…But at least the driver and anyone else nearby was not injured.
If you need more details we can follow up with the neighbor. Attached are the pictures.
Judy took the one at 9am (first truck that got stuck on the grade). I took the pictures of the second truck at about 11:45am again on Monday, March 8th.
Update 9/6/19
The latest examples of the driving rigors on this most problematic road. One, a narrow escape on a very steep section of the grade; and another, a tourist highlight as wine barrels end up scattered across the landscape near the blind curve beyond the Soda Springs gate. Glen writes about the upper photo:
Update 7/13/18
Shelle Wolfe sends this video of un-notified paving of our gravel road, which given the traffic now on the road, will be a noise mitigation for her and a dust mitigation for those on the road.
But another bit of rural Napa is paved over.
Since we are here only 2 days a week and only have a short stretch of the gravel road to traverse and are removed from the dust thrown up, we have little right to complain. But I will anyway.
As with the loss of the mailboxes, the paving of the road is just one more step in the conversion of a truly rural place into a suburb.
Old man MacCabe talked about the time that neighbors got together to regrade the runoff wash that was the access to houses here, into the gravel road we know. "It was the worst $400 I ever spent." The gentrification continues.
I agree with Yeoryios' email response to the news. Improved access is generally a harbinger of further development.
Update 10/25/17
Lauren Griffiths writes: Two vehicle accident off into the creek at the McFadden curve on 10/25/17. The first responders arrived in force, not taking any chances.
After the fire, just at harvest, the road is busier than I have ever seen it. There are the grape trucks, repair trucks servicing fire damaged properties, utility trucks, and residents in what amounts to an almost continuous stream (by Soda Canyon standards) of vehicles on the road. It will not end anytime soon. All of this activity will be supplanted first by debris loading and hauling equipment and then by construction vehicles as residents rebuild in the coming years. As in the argument concerning tourism traffic, with each new vehicle on the road the potential for accidents on the blind curves and rises increases.
Update 4/19/17
Some of the members of the Soda Canyon community on their way to the hearing on the very inaccessible Caves at Soda Canyon winery almost didn't arrive because of a typical example of inaccessibility on our road.
Update 3/27/17
Just another day on the road.
Update 2/15/17
Residents send along these photos of an encounter that may become all too familiar along the grade: stranded tour buses awaiting reinforcements in their assault on the Rector plateau. And the final indignity: being towed from in front of the Mountain Peak site (probably the first place they were able to turn around after being hauled up the grade?).
It appears that the van was headed to the Beau Vine vineyard as part of a release party at their nascent winery on the Trail at Soda Canyon Road. Approval of modification to the Beau Vingne winery just happened at the planning commission (the hearing is item 9B here) in what one could only consider as a love-fest about what Napa "family" wineries should be about.
The visit to the vineyard in conjunction to a event at the winery does raise a question that I have always had about visitation to vineyards as opposed to wineries. Visitation to wineries is regulated to the nth degree, implying that unpermitted tourism visitation to vineyards might be illegal. Is that true? Even as an opponent of tourism to remote areas of the county, if the allowance of vineyard visitation defuses the need to build wineries in remote vineyards, that is a much preferable alternative. Provided that visits to vineyards don't become events, with food service and large quantities of people, there should be some codification of the process which does not now exist. (Of course, containing the extent of a privilege once codified has been at the heart of problems now confronting the county.)
2/2/15
It begins again, our first for 2015, overloaded vineyard truck dead on last curve, had to be towed with tractor.
Shelle Wolfe, in her letter to the Planning Department regarding the Stagecoach North DEIR included a group of photos which, taken together gives a sobering view of the perils of driving on the road:
Update 3/29/21
Across from the fire station.
And Amber Manfree adds some of her photos:
Another tourist van stuck on the grade and a car over the edge at Mike's culvert
Update 3/21/21
A few minutes ago, I just learned from one of our neighbors exactly what happened on the grade on Soda Canyon Road on Monday March 8th and you won’t believe it:
According to the account I just heard, apparently two trucks from Oaxaca, Mexico carrying finished case goods of Mescal were given an incorrect delivery address in upper Soda Canyon by a large local trucking company that was, in some way, involved in this trucking shipment.
The first tractor/trailer got stuck on the “S” curve just below the Martucci’s driveway around 9am.
That driver tried to radio the driver of the second tractor/trailer to let him know not to come up here but the message was not received or perhaps not heeded (unknown).
The second truck got stuck and rolled backwards into the hill just below the driveway of the property formerly owned by the Dixon family (driveway just before Martucci coming up the grade).
Thankfully by the grace of God he didn’t roll backward and down the steep ravine and into Soda Creek. Probably a heads up play by the driver. must have terrifying for him/her.
The back of the trailer of the second truck was badly damages and, sadly, some bottles of Mescal were lost forever…But at least the driver and anyone else nearby was not injured.
If you need more details we can follow up with the neighbor. Attached are the pictures.
Judy took the one at 9am (first truck that got stuck on the grade). I took the pictures of the second truck at about 11:45am again on Monday, March 8th.
Update 9/6/19
- "took this photo at about 8:30am PDT 09/10/2019. That guy is very lucky. Would like to know how his truck ended up in that position. Could have started a fire, could have rolled down to the creek, could easily have been seriously injured or worse. I keep saying SCR is not a fundamentally safe roadway for increasing traffic loads. Fully pave it and people will start hauling ass increasing the frequency (and severity) of vehicular accidents. Only workable solution: Stop treating Soda Canyon road like it's an appropriate place for more and more commercial development."
Update 7/13/18
Shelle Wolfe sends this video of un-notified paving of our gravel road, which given the traffic now on the road, will be a noise mitigation for her and a dust mitigation for those on the road.
But another bit of rural Napa is paved over.
Since we are here only 2 days a week and only have a short stretch of the gravel road to traverse and are removed from the dust thrown up, we have little right to complain. But I will anyway.
As with the loss of the mailboxes, the paving of the road is just one more step in the conversion of a truly rural place into a suburb.
Old man MacCabe talked about the time that neighbors got together to regrade the runoff wash that was the access to houses here, into the gravel road we know. "It was the worst $400 I ever spent." The gentrification continues.
I agree with Yeoryios' email response to the news. Improved access is generally a harbinger of further development.
Update 10/25/17
After the fire, just at harvest, the road is busier than I have ever seen it. There are the grape trucks, repair trucks servicing fire damaged properties, utility trucks, and residents in what amounts to an almost continuous stream (by Soda Canyon standards) of vehicles on the road. It will not end anytime soon. All of this activity will be supplanted first by debris loading and hauling equipment and then by construction vehicles as residents rebuild in the coming years. As in the argument concerning tourism traffic, with each new vehicle on the road the potential for accidents on the blind curves and rises increases.
Update 4/19/17
Some of the members of the Soda Canyon community on their way to the hearing on the very inaccessible Caves at Soda Canyon winery almost didn't arrive because of a typical example of inaccessibility on our road.
Update 3/27/17
Just another day on the road.
Update 2/15/17
Residents send along these photos of an encounter that may become all too familiar along the grade: stranded tour buses awaiting reinforcements in their assault on the Rector plateau. And the final indignity: being towed from in front of the Mountain Peak site (probably the first place they were able to turn around after being hauled up the grade?).
It appears that the van was headed to the Beau Vine vineyard as part of a release party at their nascent winery on the Trail at Soda Canyon Road. Approval of modification to the Beau Vingne winery just happened at the planning commission (the hearing is item 9B here) in what one could only consider as a love-fest about what Napa "family" wineries should be about.
The visit to the vineyard in conjunction to a event at the winery does raise a question that I have always had about visitation to vineyards as opposed to wineries. Visitation to wineries is regulated to the nth degree, implying that unpermitted tourism visitation to vineyards might be illegal. Is that true? Even as an opponent of tourism to remote areas of the county, if the allowance of vineyard visitation defuses the need to build wineries in remote vineyards, that is a much preferable alternative. Provided that visits to vineyards don't become events, with food service and large quantities of people, there should be some codification of the process which does not now exist. (Of course, containing the extent of a privilege once codified has been at the heart of problems now confronting the county.)
2/2/15
Fire now Ice on: Soda Canyon Road
Lauren Griffiths - Mar 11,21 expand... Share
I thought you might enjoy seeing pictures of upper Soda Canyon yesterday. We had a hail storm that lasted for quite awhile!
End of an era? on: Campaign 2022
Bill Hocker - Mar 4,21 expand... Share
NVR 2/20/21: High stakes 2022 election to shape Napa County wine country
In 2016, the loss by Mark Luce to Ryan Gregory for District 2 Supervisor created a majority on the Napa County Board of Supervisors that marked a shift from the Ag Preserve agenda that began in 1968, concerned with the constraint of urban development to allow agriculture to survive, to a board majority more receptive to the "growth" concerns of most govenments - how to create ever more jobs, housing, infrasturcture and the mirage of more government revenues.
The two Napa County supervisors retiring prior to the coming 2022 election, District 3 Supervisor Diane Dillon and District 1 Supervisor Brad Wagenknecht, are the vestages of the prerservation agenda. Uncoincidentally their districts contain the vast bulk of vineyard acerage in the county. From the standpoint of the many people concerned about development pressure in the county, and who have shown up at Planning Commission and BOS meetings over the last 7 years, they have become the main voices weighing development decisions against the desire to preserve an economy based on agriculture. That concern is now seldom the highest consideration in board decisions.
Unfortunately, even with the election of "preservationists" to replace the two supervisors, it will only maintain the status quo, and the level of development now being approved will continue. But if their replacements are "growth" minded supervisors, it will probably usher in the end of the Ag Preserve experiment as the new board aggressively pushes more development as a solution to the traffic, housing and tight-budget problems caused by the Board's previous development decisions. If there is any hope of regaining a majority that will support the low-growth ideals of the Ag Preserve heritage, these two seats must be retained in the preservationist camp.
The planning commissioners appointed by Sups. Dillon and Wagenknecht, Anne Cottrell and Joelle Gallagher are both running in their respective districts, and both have made herculean efforts at moderating the scale of development proposals before them at the commission. But tourism, real estate and construction interests are now dominant forces in the county, as well as a wine industry that continues to embrace ever increasing tourism as its salvation, and the battle will be hard fought and costly.
In 2016, the loss by Mark Luce to Ryan Gregory for District 2 Supervisor created a majority on the Napa County Board of Supervisors that marked a shift from the Ag Preserve agenda that began in 1968, concerned with the constraint of urban development to allow agriculture to survive, to a board majority more receptive to the "growth" concerns of most govenments - how to create ever more jobs, housing, infrasturcture and the mirage of more government revenues.
The two Napa County supervisors retiring prior to the coming 2022 election, District 3 Supervisor Diane Dillon and District 1 Supervisor Brad Wagenknecht, are the vestages of the prerservation agenda. Uncoincidentally their districts contain the vast bulk of vineyard acerage in the county. From the standpoint of the many people concerned about development pressure in the county, and who have shown up at Planning Commission and BOS meetings over the last 7 years, they have become the main voices weighing development decisions against the desire to preserve an economy based on agriculture. That concern is now seldom the highest consideration in board decisions.
Unfortunately, even with the election of "preservationists" to replace the two supervisors, it will only maintain the status quo, and the level of development now being approved will continue. But if their replacements are "growth" minded supervisors, it will probably usher in the end of the Ag Preserve experiment as the new board aggressively pushes more development as a solution to the traffic, housing and tight-budget problems caused by the Board's previous development decisions. If there is any hope of regaining a majority that will support the low-growth ideals of the Ag Preserve heritage, these two seats must be retained in the preservationist camp.
The planning commissioners appointed by Sups. Dillon and Wagenknecht, Anne Cottrell and Joelle Gallagher are both running in their respective districts, and both have made herculean efforts at moderating the scale of development proposals before them at the commission. But tourism, real estate and construction interests are now dominant forces in the county, as well as a wine industry that continues to embrace ever increasing tourism as its salvation, and the battle will be hard fought and costly.
ABAG RHNA allocations for 2023-2031 on: Affordable Housing
Bill Hocker - Feb 24,21 expand... Share
Update 2/24/21
NVR 2/10/21: ABAG's mandate for new Napa County housing grows
The unincorporated county's share of the RHNA mandate for 2023-2031 will be around 200 additional units, 10% above the 180 units in the last allocation. Let's hope a way is found to build those 200 units that doesn't require the building of another Napa Pipe-sized city on county land to finance them.
NVR 2/24/21: Napa County again tries to sell Old Sonoma Road site for housing
In the meantime the county is putting their Old Sonoma Road property up for sale again after the previous deal fell through because the site isn't yet zoned residential, a complication for a buyer. The City of Napa is about to update their general plan with residential zoning for the site included. Regardless, the County is trying to sell the site at a cut rate because of the current zoning. If they waited they could get more money. If they waited they could use the site for some of the housing they are required to provide under 2023-2031 RHNA. If they were smart they would give the land to a developer willing to do 100% affordable housing on the site.
Update 11/22/20
NVR 11/22/20: Napa County pushes back on possible, big housing mandate
Just below the above article in the Register is a video of the construction ongoing at the Stanly Ranch Resort. The resort will eventually employ 500 people, most needing affordable housing. This is just the population growth that ABAG is trying to house with their mandates. The committment by the cities and the county to continue to approve resorts, hotels, winery entertainment venues, industrial warehouses are all creating the conditions needing more housing. ABAG should be apportioning housing mandates based on the number of jobs communities are creating. And the amount of job-creating development ongoing, much but not all shown here and here, is quite astounding.
At the end of last year the County finally recognized the link between job creation and urban development in refusing to ramp up industrial development in the south county. But much like climate change, the projects already in the pipeline make make modest efforts at mitigation futile. And nothing in the approvals made in the last year, slowed somewhat perhaps by the pandemic, makes one think that a radical rethinking of the problem is in the offing.
The cities and county are trying to hide behind some high minded dedication to agriculture and open space to shirk their duty to provide for the housing need they are creating in their approvals. If they truly were committed to agriculture and open space they would stop, immediately, promoting a tourism/industrial economic base for the county and concentrate on how to make their unique, low urbanizing, agricultural product more viable in a global marketplace. Napa has spent millions promoting Visit Napa Valley and nothing promoting the sale of Napa wines outside the county. Selling wine as a tourist good is more profitable for more people than growing and processing crops for export, but the urbanization needed to achieve that additional profitability will eventually undermine the agriculture and open space that governments hypocritically claim to treasure.
Update 11/6/20
The Board of Supervisors and City of Napa have drafted a response to the ABAG proposed RHNA allocation for 2023-31. It will be presented and discussed at the BOS meeting on 11/10/20 (item 10E here). The county's agenda letter more clearly spells out the thinking than the letter to ABAG (the ABAG unincorporated allocation seems ot have risen to 880 units!). While the letter gets into the weeds of ABAG's "methodology", they are essentially pleading that the unique circumstances of a county devoted to preserving an agricultural economy needs a more flexible approach to affordable home building goals than the rest of the constantly urbanizing Bay Area. Of course the county's promotion of tourism and industrial development in the unincorporated area over the last 20 years are making that argument more difficult with every new (mostly low-paying) job created.
10/28/20
Every 8 years the Association of Bay Area Governments (ABAG) sets an affordable houisng requirement, called Regional Housing Needs Allocations (RHNA), for counties and municipalities with in its jurisdication, for the 8 year period ahead. It is the government's job to make sure those allocations are realized.
On Nov 4, 2020, the County Planning Commission will get an update from the Planning Department on the current 2023-2031 proposed allocation. It is not good news.
In 2012, for the period of 2015-2023 ABAG required Napa County to supply 180 affordable housing units. The result of that allocation was a difficult effort to find sites in the unincorporated county on which to build the units (documented in the Genreal Plan 2014 Housing Element), resulting ultimately in a complex deal with the City of Napa to build them as part of the Napa Pipe Project, the only site beyond one in Angwin, strongly opposed by Angwin Residents, that was remotely suitable. The desire to fulfill the RHNA allotment was a principal reason the Napa Pipe Project was approved. Of course along with the 180 units came an additional massive urban development project. Unfortunately the method of supplying affordable housing in a capitalist society is to fund it with fees and taxes from vast amounts of other, more profitable consturction.
This time around, ABAG is alloting 792 affordable units to be built in the unincorporated county between the years 2023 and 2031, not quite four and a half times the number of units alloted, but still not built, from the 2015 to 2023 requirment. And Napa Pipe is no longer an eligable site. How much additional urban development of Napa's open space, the legacy of a committment to agriculture by a previous generation of citizens and politians, will be necessary to accomodate the next RHNA allotment? Something four and half times the size of Napa Pipe, perhaps.
NVR 2/10/21: ABAG's mandate for new Napa County housing grows
The unincorporated county's share of the RHNA mandate for 2023-2031 will be around 200 additional units, 10% above the 180 units in the last allocation. Let's hope a way is found to build those 200 units that doesn't require the building of another Napa Pipe-sized city on county land to finance them.
NVR 2/24/21: Napa County again tries to sell Old Sonoma Road site for housing
In the meantime the county is putting their Old Sonoma Road property up for sale again after the previous deal fell through because the site isn't yet zoned residential, a complication for a buyer. The City of Napa is about to update their general plan with residential zoning for the site included. Regardless, the County is trying to sell the site at a cut rate because of the current zoning. If they waited they could get more money. If they waited they could use the site for some of the housing they are required to provide under 2023-2031 RHNA. If they were smart they would give the land to a developer willing to do 100% affordable housing on the site.
Update 11/22/20
NVR 11/22/20: Napa County pushes back on possible, big housing mandate
Just below the above article in the Register is a video of the construction ongoing at the Stanly Ranch Resort. The resort will eventually employ 500 people, most needing affordable housing. This is just the population growth that ABAG is trying to house with their mandates. The committment by the cities and the county to continue to approve resorts, hotels, winery entertainment venues, industrial warehouses are all creating the conditions needing more housing. ABAG should be apportioning housing mandates based on the number of jobs communities are creating. And the amount of job-creating development ongoing, much but not all shown here and here, is quite astounding.
At the end of last year the County finally recognized the link between job creation and urban development in refusing to ramp up industrial development in the south county. But much like climate change, the projects already in the pipeline make make modest efforts at mitigation futile. And nothing in the approvals made in the last year, slowed somewhat perhaps by the pandemic, makes one think that a radical rethinking of the problem is in the offing.
The cities and county are trying to hide behind some high minded dedication to agriculture and open space to shirk their duty to provide for the housing need they are creating in their approvals. If they truly were committed to agriculture and open space they would stop, immediately, promoting a tourism/industrial economic base for the county and concentrate on how to make their unique, low urbanizing, agricultural product more viable in a global marketplace. Napa has spent millions promoting Visit Napa Valley and nothing promoting the sale of Napa wines outside the county. Selling wine as a tourist good is more profitable for more people than growing and processing crops for export, but the urbanization needed to achieve that additional profitability will eventually undermine the agriculture and open space that governments hypocritically claim to treasure.
Update 11/6/20
The Board of Supervisors and City of Napa have drafted a response to the ABAG proposed RHNA allocation for 2023-31. It will be presented and discussed at the BOS meeting on 11/10/20 (item 10E here). The county's agenda letter more clearly spells out the thinking than the letter to ABAG (the ABAG unincorporated allocation seems ot have risen to 880 units!). While the letter gets into the weeds of ABAG's "methodology", they are essentially pleading that the unique circumstances of a county devoted to preserving an agricultural economy needs a more flexible approach to affordable home building goals than the rest of the constantly urbanizing Bay Area. Of course the county's promotion of tourism and industrial development in the unincorporated area over the last 20 years are making that argument more difficult with every new (mostly low-paying) job created.
10/28/20
Every 8 years the Association of Bay Area Governments (ABAG) sets an affordable houisng requirement, called Regional Housing Needs Allocations (RHNA), for counties and municipalities with in its jurisdication, for the 8 year period ahead. It is the government's job to make sure those allocations are realized.
On Nov 4, 2020, the County Planning Commission will get an update from the Planning Department on the current 2023-2031 proposed allocation. It is not good news.
In 2012, for the period of 2015-2023 ABAG required Napa County to supply 180 affordable housing units. The result of that allocation was a difficult effort to find sites in the unincorporated county on which to build the units (documented in the Genreal Plan 2014 Housing Element), resulting ultimately in a complex deal with the City of Napa to build them as part of the Napa Pipe Project, the only site beyond one in Angwin, strongly opposed by Angwin Residents, that was remotely suitable. The desire to fulfill the RHNA allotment was a principal reason the Napa Pipe Project was approved. Of course along with the 180 units came an additional massive urban development project. Unfortunately the method of supplying affordable housing in a capitalist society is to fund it with fees and taxes from vast amounts of other, more profitable consturction.
This time around, ABAG is alloting 792 affordable units to be built in the unincorporated county between the years 2023 and 2031, not quite four and a half times the number of units alloted, but still not built, from the 2015 to 2023 requirment. And Napa Pipe is no longer an eligable site. How much additional urban development of Napa's open space, the legacy of a committment to agriculture by a previous generation of citizens and politians, will be necessary to accomodate the next RHNA allotment? Something four and half times the size of Napa Pipe, perhaps.
The Caves at Soda Canyon wants more tourism on: The Caves at Soda Canyon
Bill Hocker - Feb 19,21 expand... Share
Lake Co Project to have major Napa Co impacts on: Growth Issues
Bill Hocker - Feb 4,21 expand... Share
Anthem Appeal letter on: Anthem Winery
Bill Hocker - Jan 24,21 expand... Share
Supervisors,
I would ask you to reconsider the approval of the Anthem Winery project by the Planning Commission and uphold the appeal of neighbors who will be impacted by imposition of this public facility in the midst of their rural community.
There are technical grounds to uphold the appeal; at the end of the Staff letter to you, while recommending support of the Planning Commission decision, Staff also leavened their advice with this contradictory qualification:
"[G]ven the local context of the winery site, site constraints, water supply, the extent the site would need to be manipulated to provide adequate access and accommodate an expanded winery and visitation levels, and the requests and exceptions necessary to accommodate the expanded winery, this site may not be appropriate for a winery of the requested size and visitation level."
For those of us on Soda Canyon Road, the question of access constraints became very real during the 2017 Atlas fire. Just before the fire, the Board approved findings for a similar winery project proposed near the end of road. The findings concluded that emergency ingress and egress on the road would not be a problem in the event of an emergency. A downed tree at the start of the fire quickly gave lie to that finding. Emergency vehicles could not move up the road. Residents could not exit as the fire surrounded the road. It was a near catastrophe.
In the Anthem project, one look at the one-lane bridge and the 17' wide driveway leading to it on the site plan, and at the 20% grade to be surmounted on the route, should be enough to question the wisdom of accommodating dozens of vehicles for events and visitation and for the passage of heavy trucks needed for production and response vehicles needed for emergencies. The narrowness of the driveway, and its steep gradient, is testimony that this access to the site was never intended for commercial and industrial traffic. It is a driveway for a private residential estate.
The findings for the project indicate that the exceptions in road width, road gradient, bridge width, turnout accommodation, are all acceptable because of a fairly elaborate system of electronic and static signs use to direct one-way traffic and to limit road usage in the event of an emergency. Also necessary is the training of employees in how to operate and implement the system.
Can an emergency evacuation really be so predictably choreographed? People fleeing in fear of their lives are unlikely to pay attention to signs. Employees in the midst of a chaotic event may have limited experience, information, time and concentration to implement the optimal evacuation plan. And external events -- a power outage, a stalled vehicle, a downed tree as happened on Soda Canyon Road, may instantly foil any emergency plan.
The findings for the Anthem road exceptions are not a simple as finding the county's RSS's to be an acceptable level of safety, even though those standards proved inadequate in the Atlas fire. In this case, the Board must find that the various exceptions and mitigations -- accommodating a sub-standard road width, accepting a sub-standard road gradient, use of a one-lane bridge, use of an elaborate electronic signage system, the use of staff to make evacuation decisions -- will insure the safety of visitors and staff in an emergency. It is, in fact, taking a leap of faith that all will go as planned in a severe event, and the county will bear some responsibility if things do not go as planned.
As Staff noted in its qualification, it is not just the question of safe ingress and egress that makes this project problematic. There are numerous reasons to question its approval. (Unstated, of course, is the issue at the heart of all projects that eventually end up before you: the impact that tourism -- as opposed to real agriculture -- poses to the quality of life treasured by rural residents.)
But given the increasing frequency of fires, now an inherent part of living and doing business in the county, the issue of fire safety for the general public in the approval of commercial building sites should be of paramount concern. Hopefully, you will begin to revisit your interest in promoting tourism attractions in the fire prone areas of the county. You should start with this project.
Bill Hocker
3460 Soda Canyon Road
I would ask you to reconsider the approval of the Anthem Winery project by the Planning Commission and uphold the appeal of neighbors who will be impacted by imposition of this public facility in the midst of their rural community.
There are technical grounds to uphold the appeal; at the end of the Staff letter to you, while recommending support of the Planning Commission decision, Staff also leavened their advice with this contradictory qualification:
"[G]ven the local context of the winery site, site constraints, water supply, the extent the site would need to be manipulated to provide adequate access and accommodate an expanded winery and visitation levels, and the requests and exceptions necessary to accommodate the expanded winery, this site may not be appropriate for a winery of the requested size and visitation level."
For those of us on Soda Canyon Road, the question of access constraints became very real during the 2017 Atlas fire. Just before the fire, the Board approved findings for a similar winery project proposed near the end of road. The findings concluded that emergency ingress and egress on the road would not be a problem in the event of an emergency. A downed tree at the start of the fire quickly gave lie to that finding. Emergency vehicles could not move up the road. Residents could not exit as the fire surrounded the road. It was a near catastrophe.
In the Anthem project, one look at the one-lane bridge and the 17' wide driveway leading to it on the site plan, and at the 20% grade to be surmounted on the route, should be enough to question the wisdom of accommodating dozens of vehicles for events and visitation and for the passage of heavy trucks needed for production and response vehicles needed for emergencies. The narrowness of the driveway, and its steep gradient, is testimony that this access to the site was never intended for commercial and industrial traffic. It is a driveway for a private residential estate.
The findings for the project indicate that the exceptions in road width, road gradient, bridge width, turnout accommodation, are all acceptable because of a fairly elaborate system of electronic and static signs use to direct one-way traffic and to limit road usage in the event of an emergency. Also necessary is the training of employees in how to operate and implement the system.
Can an emergency evacuation really be so predictably choreographed? People fleeing in fear of their lives are unlikely to pay attention to signs. Employees in the midst of a chaotic event may have limited experience, information, time and concentration to implement the optimal evacuation plan. And external events -- a power outage, a stalled vehicle, a downed tree as happened on Soda Canyon Road, may instantly foil any emergency plan.
The findings for the Anthem road exceptions are not a simple as finding the county's RSS's to be an acceptable level of safety, even though those standards proved inadequate in the Atlas fire. In this case, the Board must find that the various exceptions and mitigations -- accommodating a sub-standard road width, accepting a sub-standard road gradient, use of a one-lane bridge, use of an elaborate electronic signage system, the use of staff to make evacuation decisions -- will insure the safety of visitors and staff in an emergency. It is, in fact, taking a leap of faith that all will go as planned in a severe event, and the county will bear some responsibility if things do not go as planned.
As Staff noted in its qualification, it is not just the question of safe ingress and egress that makes this project problematic. There are numerous reasons to question its approval. (Unstated, of course, is the issue at the heart of all projects that eventually end up before you: the impact that tourism -- as opposed to real agriculture -- poses to the quality of life treasured by rural residents.)
But given the increasing frequency of fires, now an inherent part of living and doing business in the county, the issue of fire safety for the general public in the approval of commercial building sites should be of paramount concern. Hopefully, you will begin to revisit your interest in promoting tourism attractions in the fire prone areas of the county. You should start with this project.
Bill Hocker
3460 Soda Canyon Road
Coalition Napa Valley on: The Winery Glut
Bill Hocker - Dec 10,20 expand... Share
Update 12/18/20
NVR 12/18/20: Napa supervisors won't consider major winery rule changes
NV2050 LTE 12/15/20: Don't use pandemic to erode winery regulations
It seemed as if Sup Pedroza was the only Board member supportive of the effort by Coalition Napa Valley (most of its members having generously supported him for reelection) to gut the winery regulations that have attempted to keep winery tourism from dominating the wine industry for 30 years. Even the traditional "stakeholders", NVV, Winegrowers, Farm Bureau and Grapegrowers, normally not inhibited when it comes to direct-to-consumer marketing, were unwilling to back the suspension of the WDO that they had spent so many years negotiating. Is there a renewed recognition in the industry that there may be a downside to opening the tourism development floodgates on an agriculture based economy? Is it a recognition, as others have suggested, that the industry needs to find a different method of marketing their wares than the boom-and-bust strategy of at-winery sales? Unlikely. Coming out of the pandemic there will be enormous pressue from the industry to loosen the WDO, just as happened after the 2008 recession, to allow more tourism to make up for a lost year of revenues. This seems more like a battle over who will be controlling the process.
In a notable intrusion to the proceeding, Save the Family Farm members phoned in to make their case for winery-less visitation and sales on their properties. A financial mechanism, supported by the government, does need to be found to allow independent small winemakers and their farms to survive. They represent the authenticity that has been lost in the corporate-plutocrat-tourism model that the wine industry has become. Unfortunately, relying on bringing even more tourists each year into the county, and into every private rural neighborhood, should not the answer. The Supes seem reluctant to even listen to their concerns, perhaps a recognition of just how locked in they are to the stakeholder view of the industry.
Update 12/10/20
At their 12/15/20 meeting, the County Board of Supervisors will take up the proposal of Coalitiion Napa Valley to essentially eliminate the regulation of visitation that has been in place since 1990. They seek an unlimited restriction of the Napa's tourism-based marketing model in the future in response to the collapse of the tourism industry today. (Item 10A here) Planning Director Morrison has presented a chart of actions that would be required to change the ordinances and the General Plan to accomodate the group's wish list -- a mere 895 hours of staff time and the decimation of the preservationist soul of the county defined in the battle between agriculture and tourism for the last 5 decades.
It has become fairly obvious that those trying to preserve the rural character of Napa County have been losing the battle as building developments and tourism expansions continue to be approved. Enacting the Coalition Napa Valley wish list would represent one more concession to development interests that have already become the norm from the Planning Commission and the Board. At best it would be an accelation of the evisceration of the county's preservation policies. At worst it might be eventually be seen as the coup de grâce to Napa's rural agricultural protections.
Update 12/2/20
George Caloyannidis LTE 12/1/20: Wineries seeking advantage in a crisis
In a related development, Castello di Amorosa, Dario Sattui's mega-tourist trap, has recently submitted a request for a modification of its use permit that would allow
This has to be the poster child for the "recognize and allow" process established by the BOS after APAC (recommendation 4 here) to legalize production, visitation and construction beyond the limits of existing use permits, with no penalty and often with an approval to expand operations even beyond those being done illegally. The county has for years, apparently, turned a blind eye to the flouting of use permit restrictions, even for wineries as hard to ignore as the Castello di Amorosa.
Update 11/17/20
Patricia Damery LTE 11/17/20: Don't loosen the rules that protect our environment
G/VRA response 11/4/20: Loosening restrictions on hospitality industry would be a mistake
NVR 10/22/20: Hurt by the pandemic and wildfires, some Napa Valley vintners request loosening of winery regulations
Much like the recession of 2008 which decimated the market for $100 bottles of wine, the pandemic and fires of 2020 have decimated the tourism market created to mitigate the recession's losses. In both cases vintners have lobbied to ease restrictions on tourism marketing to improve their profitablility. Oddly the pandemic has caused a spike in retail and online wine sales, but the Napa Wine industry having spent all its energies in the last 12 years trying to promote tourism as their business model rather than promoting a strong retail presence elsewhere, is suffering.
The eternal battle between tourism development and agriculture in Napa Valley has recently produced two wine industry groups specifically to represent each side in the debate. Growers/Vintners for Responsible Agriculture (G/VRA) represents the side of the industry attempting to restrain tourism, woodland conversion and climate change that they feel poses a theat to the rural heritage and agricutural viability of Napa County. Coalition Napa Valley (CNV) sees the future of the wine industry in the unfettered expansion of vineyard acerage and the development of tourism as the means to market wine. The two groups coalesced in the fight over woodland protection vs. vineyard development in Measure C.
But the tourism stances draw on the personal experiences of the founders. Mega-grapegrower Andy Beckstoffer, of the G/VRA, had to confront, just like many residents in the county, the prospect of tourism revelry in his backyard with the expansion of the Raymnond Winery by the bon-vivant wine impresario Jean-Charles Boisette.
Members of the CNV have roots in their own grievances with neighbors over their event center ambitions and with the county over their disinterest in staying within the law. Chuck Wagner was fined by the county for exceeding his production capacitiies. Ryan Waugh was reprimanded by the county over illegal construction. Dario Sattui is quite literally trying to turn Napa Valley into Disneyland, and Stuart Smith just can't bear government meddling in his property rights. A couple of other members have been stalled for years in battles with neighbors over their winery ambitions.
But like Measure C, it is a fight beyond personalities. It is the fight over the future character of Napa County: either a world reknowned wine making region for the ages tightly regulated, as the wine regions of France are, to prevent urban development, or else, in the American style, a Las Vegas of wine where the principal industry is tourism and vineyards survive only as photo backdrops in travel agency brochures. It is a fight, unfortunately, that I am more and more certain has already been won by developers and entrepreneurs seeking a better return on investment from the land than agriculture can provide.
10/11/20
Gary Margadant writes:
NVR 12/18/20: Napa supervisors won't consider major winery rule changes
NV2050 LTE 12/15/20: Don't use pandemic to erode winery regulations
It seemed as if Sup Pedroza was the only Board member supportive of the effort by Coalition Napa Valley (most of its members having generously supported him for reelection) to gut the winery regulations that have attempted to keep winery tourism from dominating the wine industry for 30 years. Even the traditional "stakeholders", NVV, Winegrowers, Farm Bureau and Grapegrowers, normally not inhibited when it comes to direct-to-consumer marketing, were unwilling to back the suspension of the WDO that they had spent so many years negotiating. Is there a renewed recognition in the industry that there may be a downside to opening the tourism development floodgates on an agriculture based economy? Is it a recognition, as others have suggested, that the industry needs to find a different method of marketing their wares than the boom-and-bust strategy of at-winery sales? Unlikely. Coming out of the pandemic there will be enormous pressue from the industry to loosen the WDO, just as happened after the 2008 recession, to allow more tourism to make up for a lost year of revenues. This seems more like a battle over who will be controlling the process.
In a notable intrusion to the proceeding, Save the Family Farm members phoned in to make their case for winery-less visitation and sales on their properties. A financial mechanism, supported by the government, does need to be found to allow independent small winemakers and their farms to survive. They represent the authenticity that has been lost in the corporate-plutocrat-tourism model that the wine industry has become. Unfortunately, relying on bringing even more tourists each year into the county, and into every private rural neighborhood, should not the answer. The Supes seem reluctant to even listen to their concerns, perhaps a recognition of just how locked in they are to the stakeholder view of the industry.
Update 12/10/20
At their 12/15/20 meeting, the County Board of Supervisors will take up the proposal of Coalitiion Napa Valley to essentially eliminate the regulation of visitation that has been in place since 1990. They seek an unlimited restriction of the Napa's tourism-based marketing model in the future in response to the collapse of the tourism industry today. (Item 10A here) Planning Director Morrison has presented a chart of actions that would be required to change the ordinances and the General Plan to accomodate the group's wish list -- a mere 895 hours of staff time and the decimation of the preservationist soul of the county defined in the battle between agriculture and tourism for the last 5 decades.
It has become fairly obvious that those trying to preserve the rural character of Napa County have been losing the battle as building developments and tourism expansions continue to be approved. Enacting the Coalition Napa Valley wish list would represent one more concession to development interests that have already become the norm from the Planning Commission and the Board. At best it would be an accelation of the evisceration of the county's preservation policies. At worst it might be eventually be seen as the coup de grâce to Napa's rural agricultural protections.
Update 12/2/20
George Caloyannidis LTE 12/1/20: Wineries seeking advantage in a crisis
In a related development, Castello di Amorosa, Dario Sattui's mega-tourist trap, has recently submitted a request for a modification of its use permit that would allow
"Recognition of visitation levels exceeding previously permitted levels; recognition of employee levels exceeding previously permitted levels; recognition of conversion of the farm management office and barn for winery use; recognition of conversion of areas of the winery originally approved for production use to hospitality use; recognition of parking spaces exceeding previously permitted levels and add additional parking spaces; permit on-premises consumption."
This has to be the poster child for the "recognize and allow" process established by the BOS after APAC (recommendation 4 here) to legalize production, visitation and construction beyond the limits of existing use permits, with no penalty and often with an approval to expand operations even beyond those being done illegally. The county has for years, apparently, turned a blind eye to the flouting of use permit restrictions, even for wineries as hard to ignore as the Castello di Amorosa.
Update 11/17/20
Patricia Damery LTE 11/17/20: Don't loosen the rules that protect our environment
G/VRA response 11/4/20: Loosening restrictions on hospitality industry would be a mistake
NVR 10/22/20: Hurt by the pandemic and wildfires, some Napa Valley vintners request loosening of winery regulations
Much like the recession of 2008 which decimated the market for $100 bottles of wine, the pandemic and fires of 2020 have decimated the tourism market created to mitigate the recession's losses. In both cases vintners have lobbied to ease restrictions on tourism marketing to improve their profitablility. Oddly the pandemic has caused a spike in retail and online wine sales, but the Napa Wine industry having spent all its energies in the last 12 years trying to promote tourism as their business model rather than promoting a strong retail presence elsewhere, is suffering.
The eternal battle between tourism development and agriculture in Napa Valley has recently produced two wine industry groups specifically to represent each side in the debate. Growers/Vintners for Responsible Agriculture (G/VRA) represents the side of the industry attempting to restrain tourism, woodland conversion and climate change that they feel poses a theat to the rural heritage and agricutural viability of Napa County. Coalition Napa Valley (CNV) sees the future of the wine industry in the unfettered expansion of vineyard acerage and the development of tourism as the means to market wine. The two groups coalesced in the fight over woodland protection vs. vineyard development in Measure C.
But the tourism stances draw on the personal experiences of the founders. Mega-grapegrower Andy Beckstoffer, of the G/VRA, had to confront, just like many residents in the county, the prospect of tourism revelry in his backyard with the expansion of the Raymnond Winery by the bon-vivant wine impresario Jean-Charles Boisette.
Members of the CNV have roots in their own grievances with neighbors over their event center ambitions and with the county over their disinterest in staying within the law. Chuck Wagner was fined by the county for exceeding his production capacitiies. Ryan Waugh was reprimanded by the county over illegal construction. Dario Sattui is quite literally trying to turn Napa Valley into Disneyland, and Stuart Smith just can't bear government meddling in his property rights. A couple of other members have been stalled for years in battles with neighbors over their winery ambitions.
But like Measure C, it is a fight beyond personalities. It is the fight over the future character of Napa County: either a world reknowned wine making region for the ages tightly regulated, as the wine regions of France are, to prevent urban development, or else, in the American style, a Las Vegas of wine where the principal industry is tourism and vineyards survive only as photo backdrops in travel agency brochures. It is a fight, unfortunately, that I am more and more certain has already been won by developers and entrepreneurs seeking a better return on investment from the land than agriculture can provide.
10/11/20
Gary Margadant writes:
Coalition Napa Valley - WHO are they and what do they want?
Last week, the GSA (BOS) had a discussion and action where they realized a problem of membership on the Advisory Committee when Harvest Duhig submitted a resignation letter. Harvest was the sole representative of the Coalition Napa Valley on the Advisory Committee. The letter was not made public, but the contents were recounted in the Staff Report stating that Harvest requested Jeri Hansen (Gill) replace her as the CNV rep.
Some complications quickly boiled to the surface as recounted in the Staff Report, so the Bylaws needed changing in 2 areas, 1) to designate 5 seats specifically earmarked for 5 industry groups, and 2) direct member replacement of an agency or group.
Before the change, the GSA was not required to replace an in kind member of an agency or group. OOPS , we gotta change the rules, to avoid confusing the public with any possibility of their choice coming under consideration.
This Kerfuffle led to questions of CNV ---- Who are they and what are they advocating for? David Morrison said he has met with CNV before but would NOT name the members of the coalition. No responses of clarification from any supervisors, although Diane Dillion later admitted she knew who they were but would not reveal their names.
This is a real muddy pool of transparency. I searched for information on CNV and only found 2 documents. The 2018 white paper to the BOS from CNV following the culmination of the BOS Strategic Plan and their suggestions for issues of the SP. This document lists the membership of the CVN at that time.
The second doc, the CA 461 (Major Donor and Independent Expenditure Committee Campaign Statement) from 6/5/18 show the group listed as an Association (but not a business entity) with no 410 (statement of Organization) filed with the CA SOS office. The responsible Officer of the CNV is Tom Davies, the CEO of V Sattui Winery
So who within the Association doled out the $ to make the $50,000 contribution to the Coalition for Sustainable Agriculture on the 461. The donors are hidden within the Association.
I have spoken with the CA FPPC and been advised that Napa County should receive a courtesy copy of any 410. I need to follow up next week.
CNV White paper summary
GSPAC bylaws changes to accomodate CNV
CNV White paper for the 12/16/18 Napa Strategic Plan
Last week, the GSA (BOS) had a discussion and action where they realized a problem of membership on the Advisory Committee when Harvest Duhig submitted a resignation letter. Harvest was the sole representative of the Coalition Napa Valley on the Advisory Committee. The letter was not made public, but the contents were recounted in the Staff Report stating that Harvest requested Jeri Hansen (Gill) replace her as the CNV rep.
Some complications quickly boiled to the surface as recounted in the Staff Report, so the Bylaws needed changing in 2 areas, 1) to designate 5 seats specifically earmarked for 5 industry groups, and 2) direct member replacement of an agency or group.
Before the change, the GSA was not required to replace an in kind member of an agency or group. OOPS , we gotta change the rules, to avoid confusing the public with any possibility of their choice coming under consideration.
This Kerfuffle led to questions of CNV ---- Who are they and what are they advocating for? David Morrison said he has met with CNV before but would NOT name the members of the coalition. No responses of clarification from any supervisors, although Diane Dillion later admitted she knew who they were but would not reveal their names.
This is a real muddy pool of transparency. I searched for information on CNV and only found 2 documents. The 2018 white paper to the BOS from CNV following the culmination of the BOS Strategic Plan and their suggestions for issues of the SP. This document lists the membership of the CVN at that time.
The second doc, the CA 461 (Major Donor and Independent Expenditure Committee Campaign Statement) from 6/5/18 show the group listed as an Association (but not a business entity) with no 410 (statement of Organization) filed with the CA SOS office. The responsible Officer of the CNV is Tom Davies, the CEO of V Sattui Winery
So who within the Association doled out the $ to make the $50,000 contribution to the Coalition for Sustainable Agriculture on the 461. The donors are hidden within the Association.
I have spoken with the CA FPPC and been advised that Napa County should receive a courtesy copy of any 410. I need to follow up next week.
CNV White paper summary
GSPAC bylaws changes to accomodate CNV
CNV White paper for the 12/16/18 Napa Strategic Plan
AmCan Planning Commission approves Watson Ranch (again) on: Watson Ranch
Bill Hocker - Nov 27,20 expand... Share
Oxbow Hotels on: The Hotel Binge
Bill Hocker - Nov 20,20 expand... Share
Update 11/20/20 Foxbow Hotel
NVR 11/20/20: Napa council narrowly approves 4-story hotel for Oxbow District
The rendering shows as clearly as possible the results noted in the discussion of the Black Elk Hotel below: that the development being approved by the city for the Oxbow tourism district is in fact creating an inhospitable barrier between the district and downtown. The walk between the two, perhaps the most heavily touristed route in the city, is already a dispiriting gauntlet of traffic and narrow sidewalks. Now the walker will be confronted by a wall of buildings before reaching the destination.
The lack of overall city planning and the relegation of the future development of the city to the avarice of building developers wishing to maximise their envelopes is just one more example of the failure the governments of Napa County to maintain the rural, small town, agricultural character that made this an enjoyable place to live and a memorable place to visit.
NVR 7/17/20: Napa's Planning Commission declines to recommend Oxbow hotel project
NVR 7/11/20: City to evaluate Napa hotel straddling Wine Train line; two historic homes to be moved
NVR 3/2/18: Napa planners ask is Foxbow too much hotel for the neighborhood
NVR 2/28/18: Napa city planners to take up Foxbow hotel plan in Oxbow District
Oh No! Another over-scaled, over-wrought hotel crammed onto First Street.
This one is more apartment-looking than the previous version, an advantage if the tourism market crashes at the end of this hotel bubble.
Preliminary review at the Napa City Planning Commission Thursday, Mar 1st, 2018 at 5:30pm. Staff report is here.
Update 1/6/18 Wine Train Hotel
NVR 1/6/18: Napa planners comment on Wine Train's future hotel, rail depot on McKinstry Street
The Staff report on the project is here. (large file)
NVR 12/23/17: Top 10 of 2017, No. 7: Hotels, tourism continue Napa boom
7/14/17 Black Elk Hotel
NVR 8/18/17: Napa planners approve 5-story Black Elk hotel in Oxbow district
NVR 7/4/17: Proposed four-story Oxbow hotel to receive Napa planners' scrutiny
The Black Elk Hotel had a preliminary review by the Napa City Planning Commission on July 6th 2017. The Staff Report and Documents are here. It is a very innappropriate building for the location, out of scale, a visual barrier to the Oxbow district, of "barnish" shape and materials out of place in its urban setting, a box of a building trying to squeeze as many hotel rooms as possible on the small site, which brought to mind a 19th century tenement house.
What became very apparent here, and in all of the hotel projects in the news recently, is that the city has no master plan for the development of the city, no commitment to integrate housing and real people and businesses into the tourism economy, and no design guidelines to regulate what the character of the place will become. As with the rural areas of the county, the future of Napa City is being irrevocably altered in this developer boom period, and the Planning Commission decisions about Napa's future are being made on an ad hoc basis, one isolated project at a time, without looking at the long term result. Which, of course, will be a hodgepodge of developers' schemes, some with good taste and some without, trying to maximize the money to be made from the tourist trade on every square inch of the city, while the residents are forced out.
The rendering shows as clearly as possible the results noted in the discussion of the Black Elk Hotel below: that the development being approved by the city for the Oxbow tourism district is in fact creating an inhospitable barrier between the district and downtown. The walk between the two, perhaps the most heavily touristed route in the city, is already a dispiriting gauntlet of traffic and narrow sidewalks. Now the walker will be confronted by a wall of buildings before reaching the destination.
The lack of overall city planning and the relegation of the future development of the city to the avarice of building developers wishing to maximise their envelopes is just one more example of the failure the governments of Napa County to maintain the rural, small town, agricultural character that made this an enjoyable place to live and a memorable place to visit.
NVR 7/17/20: Napa's Planning Commission declines to recommend Oxbow hotel project
NVR 7/11/20: City to evaluate Napa hotel straddling Wine Train line; two historic homes to be moved
NVR 2/28/18: Napa city planners to take up Foxbow hotel plan in Oxbow District
Oh No! Another over-scaled, over-wrought hotel crammed onto First Street.
This one is more apartment-looking than the previous version, an advantage if the tourism market crashes at the end of this hotel bubble.
Preliminary review at the Napa City Planning Commission Thursday, Mar 1st, 2018 at 5:30pm. Staff report is here.
Update 1/6/18 Wine Train Hotel
The Staff report on the project is here. (large file)
NVR 12/23/17: Top 10 of 2017, No. 7: Hotels, tourism continue Napa boom
7/14/17 Black Elk Hotel
NVR 8/18/17: Napa planners approve 5-story Black Elk hotel in Oxbow district
NVR 7/4/17: Proposed four-story Oxbow hotel to receive Napa planners' scrutiny
What became very apparent here, and in all of the hotel projects in the news recently, is that the city has no master plan for the development of the city, no commitment to integrate housing and real people and businesses into the tourism economy, and no design guidelines to regulate what the character of the place will become. As with the rural areas of the county, the future of Napa City is being irrevocably altered in this developer boom period, and the Planning Commission decisions about Napa's future are being made on an ad hoc basis, one isolated project at a time, without looking at the long term result. Which, of course, will be a hodgepodge of developers' schemes, some with good taste and some without, trying to maximize the money to be made from the tourist trade on every square inch of the city, while the residents are forced out.
Stanly Ranch on: The Hotel Binge
Bill Hocker - Nov 6,20 expand... Share
Update 11/5/20
NVR 11/5/20: Amid rolling vineyards, a new luxury resort is rising in south Napa
There is a difference between agriculture and tourism.
Napa Valley then and now
Update 2/26/20
NVR 2/26/20: Second phase of Stanly Ranch Resort approved by Napa's Planning Commission
NVR 10/3/19: Napa city to review designs for Stanly Ranch resort residences
NVR 9/23/19: Napa's Stanly Ranch resort starts construction
Update 8/16/18
NVR 5/9/15: New $45 million investment for a planned Stanly Ranch resort in south Napa
Stanly Ranch returns from funding limbo. The project would add another 500 low wage employees looking for affordable housing. It would also contribute $4.4 million to the city's affordable housing fund. The cost of 50 units of affordable housing in Napa was just pegged at $24 million. By that standard the $4.4 million will be enough for 9 affordable housing units, enough to house perhaps 18 of the 500 employees. The continuing imbalance of jobs and housing in Napa County, increased with each new development project, is not sustainable.
This is also another example of the trend toward the winery hotel that will eventually be demanded in the unincorporated areas just as restaurant wineries are now.
Original Post 5/7/17
Update 5/7/17: Only recently, after stumbling upon these documents, have I become attuned to the third mega-project that will be urbanizing the agricultural entry to the county just south of the Hwy 29 and 121 junction in Carneros. It is a housing project and resort known as Stanly Ranch. The resort project was approved by the City of Napa in 2010. Sometimes, until you see a site plan, the numbers representing the project in a table don't have an impact. A big chunk of vineyards at the approach to the Valley is to become suburbanized and another bit of Napa's forlorn effort to maintain a greenbelt separating the city from the sprawl moving up from American Canyon will disappear.
The property was annexed to the City of Napa in 1964 for future use, in an age when suburban expansion was the anticipated fate of all Bay Area counties. As a far-removed extension of the subsequently-created urban-rural lines in the county, it can now be seen as a historical artifact, like the property proposed for the Oak Knoll Hotel, that violates the separation between existing urban and rural uses that the county and cities have been committed to since the ag preserve and Measure J were enacted. It could be rezoned back to agricultural use if there was a will, but it is another example that zoning changes only go in one direction - toward urban development.
Articles
NVR 12/20/15: City gives thumbs-up for luxury hotel at Stanly Ranch
NVR 11/2/15: Stanly Ranch receives recycled water go-ahead
NVR 5/9/15: Stanly Ranch resort developer promises 'authenticity'
NVR 11/19/13: Pipeline project to bring water to Carneros area
NVR 11/6/10: Settlement says St. Regis developer must support affordable housing
NVR 1/23/10: Critics blast St. Regis project, but city touts revenues; more hearings ahead
NVR 4/17/05: Merryvale set to begin Stanly Ranch renovation this summer
Documents
2009 City of Napa Stanly Ranch EIR project description
NVR 11/5/20: Amid rolling vineyards, a new luxury resort is rising in south Napa
There is a difference between agriculture and tourism.
Napa Valley then and now
NVR 2/26/20: Second phase of Stanly Ranch Resort approved by Napa's Planning Commission
NVR 10/3/19: Napa city to review designs for Stanly Ranch resort residences
NVR 9/23/19: Napa's Stanly Ranch resort starts construction
Update 8/16/18
NVR 5/9/15: New $45 million investment for a planned Stanly Ranch resort in south Napa
Stanly Ranch returns from funding limbo. The project would add another 500 low wage employees looking for affordable housing. It would also contribute $4.4 million to the city's affordable housing fund. The cost of 50 units of affordable housing in Napa was just pegged at $24 million. By that standard the $4.4 million will be enough for 9 affordable housing units, enough to house perhaps 18 of the 500 employees. The continuing imbalance of jobs and housing in Napa County, increased with each new development project, is not sustainable.
This is also another example of the trend toward the winery hotel that will eventually be demanded in the unincorporated areas just as restaurant wineries are now.
Original Post 5/7/17
Update 5/7/17: Only recently, after stumbling upon these documents, have I become attuned to the third mega-project that will be urbanizing the agricultural entry to the county just south of the Hwy 29 and 121 junction in Carneros. It is a housing project and resort known as Stanly Ranch. The resort project was approved by the City of Napa in 2010. Sometimes, until you see a site plan, the numbers representing the project in a table don't have an impact. A big chunk of vineyards at the approach to the Valley is to become suburbanized and another bit of Napa's forlorn effort to maintain a greenbelt separating the city from the sprawl moving up from American Canyon will disappear.
The property was annexed to the City of Napa in 1964 for future use, in an age when suburban expansion was the anticipated fate of all Bay Area counties. As a far-removed extension of the subsequently-created urban-rural lines in the county, it can now be seen as a historical artifact, like the property proposed for the Oak Knoll Hotel, that violates the separation between existing urban and rural uses that the county and cities have been committed to since the ag preserve and Measure J were enacted. It could be rezoned back to agricultural use if there was a will, but it is another example that zoning changes only go in one direction - toward urban development.
Articles
NVR 12/20/15: City gives thumbs-up for luxury hotel at Stanly Ranch
NVR 11/2/15: Stanly Ranch receives recycled water go-ahead
NVR 5/9/15: Stanly Ranch resort developer promises 'authenticity'
NVR 11/19/13: Pipeline project to bring water to Carneros area
NVR 11/6/10: Settlement says St. Regis developer must support affordable housing
NVR 1/23/10: Critics blast St. Regis project, but city touts revenues; more hearings ahead
NVR 4/17/05: Merryvale set to begin Stanly Ranch renovation this summer
Documents
2009 City of Napa Stanly Ranch EIR project description
Planning Comm asked to approve 286,000 more visitors/yr on: The Winery Glut
Bill Hocker - Sep 16,20 expand... Share
The Fire on Monticello Road on: The Hennessey Fire on Soda Canyon Road
Bill Hocker - Sep 3,20 expand... Share
Update 9/16/20
Lenore Wilson poem-to-the-editor: Dark Mountain
And without the ads:
Update 9/12/20
The Economist 9/12/20: Wildfires will be more common in a warming world
The Economist gives a shoutout to the fire preparedness of CIrcle Oaks (with a mention of Larry Carr and crew). Unfortunately the article is buried behind a paywall. In the Sept 12-18 2020 print edition the article is titled "Learning to live with it". (more here)
Update 9/3/20
Dan Mufson forwards this article written and photographed by Hardy Wilson:
The Guardian 9/3/20: My family built our dream home in the woods. It was no match for wildfire
8/21/20 The Fire at Circle Oaks
Circle Oaks, the compact rural community of 180 homes often at the forefront of conservation issues in the County, seems to have resisted the siege of the fire. It was very ominious, but as of the afternoon of 8/21/20 things are looking better.
The Final Caltopo map at Circle Oaks is here
Lenore Wilson poem-to-the-editor: Dark Mountain
And without the ads:
Matter yearning to become spirit; white ash under the trees,
skid marks of the Lord’s breath.
So light where are you after all this --
my house in ruins, none of the past to rake, sift
none of it.
I raised my children here, young mother I was
all trial and error.
Dark mountain now and in the quiet hour
of dusk we left
slept next to the corral
in the sedan loaded with quilts,
bags of photos, memorabilia,
under the three hundred year old oak
that had watched the cattle
for a century
come and go,
and the cowboy that day of the fire
found every cow and calf
even the pair that huddled in the creek bed
as we had huddled in our seats, tried
to sleep
as the flames came nearer
and the next day that giant tree fell
right there after our departure.
Oh oil sheen black the pastures
where tar weed grew indelibly
each August, the golden cloth of it….
Raw-boned god,
you’ve traumatized your daughter--
wasn’t it enough
the friends I lost to suicide,
to cancer?
Do you listen, you there hardened
like the day moon,
twisted beauty of the madrone, the toyon,
short fuse of manzanita?
Leonore Wilson
Former Napa County Poet Laureate
skid marks of the Lord’s breath.
So light where are you after all this --
my house in ruins, none of the past to rake, sift
none of it.
I raised my children here, young mother I was
all trial and error.
Dark mountain now and in the quiet hour
of dusk we left
slept next to the corral
in the sedan loaded with quilts,
bags of photos, memorabilia,
under the three hundred year old oak
that had watched the cattle
for a century
come and go,
and the cowboy that day of the fire
found every cow and calf
even the pair that huddled in the creek bed
as we had huddled in our seats, tried
to sleep
as the flames came nearer
and the next day that giant tree fell
right there after our departure.
Oh oil sheen black the pastures
where tar weed grew indelibly
each August, the golden cloth of it….
Raw-boned god,
you’ve traumatized your daughter--
wasn’t it enough
the friends I lost to suicide,
to cancer?
Do you listen, you there hardened
like the day moon,
twisted beauty of the madrone, the toyon,
short fuse of manzanita?
Leonore Wilson
Former Napa County Poet Laureate
Update 9/12/20
The Economist 9/12/20: Wildfires will be more common in a warming world
The Economist gives a shoutout to the fire preparedness of CIrcle Oaks (with a mention of Larry Carr and crew). Unfortunately the article is buried behind a paywall. In the Sept 12-18 2020 print edition the article is titled "Learning to live with it". (more here)
Update 9/3/20
Photo: Hardy Wilson/The Guardian
The Guardian 9/3/20: My family built our dream home in the woods. It was no match for wildfire
8/21/20 The Fire at Circle Oaks
Circle Oaks, the compact rural community of 180 homes often at the forefront of conservation issues in the County, seems to have resisted the siege of the fire. It was very ominious, but as of the afternoon of 8/21/20 things are looking better.
The Final Caltopo map at Circle Oaks is here
Comments
Cindy Grupp - Aug 21, 2020 5:22PM
I just learned that Jim & Leonore Wilson lost their home on Monticello. The house had been in Leonore’s family for over 100 years. They are safe.
Lisa Hirayama - Aug 21, 2020 1:39PM
CO made it thru the night, but still not out of woods. Winds supposed to come up again and still lots of hot spots everywhere surrounding us. And the forecast Sun-Tues is more lightning storms and winds. We're in for it again....
Sadly, Jim and Leonore Wilson lost their house. I just talked to Jim and he's staying strong. Amazing.
Stay safe,
Lisa
Sadly, Jim and Leonore Wilson lost their house. I just talked to Jim and he's staying strong. Amazing.
Stay safe,
Lisa
Daniel Mufson - Aug 21, 2020 1:01PM
A tragic note from Leonore.
Begin forwarded message:
From: poet707@aol.com
Subject: Fire loss
Date: August 21, 2020 at 1:02:05 PM PDT
Reply-To: poet707@aol.com
Everything lost: our home, 100 YEAR OLD ranch except my mm's little house the cowboy sprayed down.
Sick here. My mom's childhood home, mine, my sons....
Thanks, Leonore p.s. We waited as long as we could, very little equipment ( we begged fire trucks to help us, but they said they had too many fires....) Pray for us please.
Begin forwarded message:
From: poet707@aol.com
Subject: Fire loss
Date: August 21, 2020 at 1:02:05 PM PDT
Reply-To: poet707@aol.com
Everything lost: our home, 100 YEAR OLD ranch except my mm's little house the cowboy sprayed down.
Sick here. My mom's childhood home, mine, my sons....
Thanks, Leonore p.s. We waited as long as we could, very little equipment ( we begged fire trucks to help us, but they said they had too many fires....) Pray for us please.
Lisa Hirayama - Aug 20, 2020 8:39PM
Hi Bill,
Larry stayed behind along with two other neighbor FF's, so I've got the best source 😊. I just talked to him and he said we're surrounded by fire, but the fire breaks are working so far. A strike team arrived today which was a relief because this morning he told me he didn't believe any help was coming. They were sent out into the surrounding area to work the fire but they're supposed to come back if they're needed for structure protection
He said we should be fine tonight as long as the wind doesn't come up. There's no wind right now, but I dread a Vacaville scenario. Are u looking at maps and figuring CO is a goner? Or did someone say something?
I learned in 2017 that none of the maps are very accurate. People were freaking that CO was burning and it wasn't.
Keep your fingers and toes crossed for us tonight.
Lisa
Larry stayed behind along with two other neighbor FF's, so I've got the best source 😊. I just talked to him and he said we're surrounded by fire, but the fire breaks are working so far. A strike team arrived today which was a relief because this morning he told me he didn't believe any help was coming. They were sent out into the surrounding area to work the fire but they're supposed to come back if they're needed for structure protection
He said we should be fine tonight as long as the wind doesn't come up. There's no wind right now, but I dread a Vacaville scenario. Are u looking at maps and figuring CO is a goner? Or did someone say something?
I learned in 2017 that none of the maps are very accurate. People were freaking that CO was burning and it wasn't.
Keep your fingers and toes crossed for us tonight.
Lisa
The fire at the end of the road on: The Hennessey Fire on Soda Canyon Road
Bill Hocker - Sep 1,20 expand... Share
Develop a Napa Wine Online portal on: Solutions
Bill Hocker - Aug 21,20 expand... Share
Update 8/21/20
Paul Mabray, the online wine sales evangelist, made another presentation to the Napa County Planning Commission on 8/19/20. It is the way forward in creating a viable wine industry that doesn't depend on the environmentally and culturally destructive use of tourism as a marketing vehicle. Will the County or the wine industry listen?
Update 4/18/20
NVR 4/18/20: COVID-19 could permanently reshape the business of wine in Napa Valley
This site was born out of the threat of proposed winery tourist attraction on the vineyard next to us at the very remote end of Soda Canyon Road. It was just one example the impact that tourism is having on all who live in Napa County. The basic argument of all of the articles here over the last 6 years is that tourism is bad for the maintenance of an economy based on agriculture and for the survival of a rural, small town lifestyle. Tourism development is an urbanizing process. More buildings are built for tourism venues, more workers must come to staff them, more housing and commercial buildings must be built to serve the workforce, more restaurants and hotels must be built to cater to the tourists, more road and infrastructure improvements must be made serve the increased population. If the tourism economy is successful, the urbanization will continue. At some point the need to accommodate that larger population outweighs the economic viability of agricultural land, and the fields that remain become merely landscaping to give purpose to the tourism industry. The actual wine industry moves to a more economical locale, and the authenticity of a wine making region leaves with it.
Update 2/7/20
NVR 1/24/20: Napa wineries are beginning to chat up customers online
NVR 12/13/19: Amazon could disrupt direct to consumer sphere for Napa wineries
Update 3/11/19
NVR 1/28/19: Winegrowers instructed on 'future-proofing' Napa wine in the digital age
From the Paul Mabray presentation to the NV Grapegrowers:
PressDemocrat 2/24/19: Rely on the numbers? Respected Napa consultant thinks it’s vital for wineries to survive
Forbes 10/12/18: Wine Industry Digital Leader Paul Mabray Pulls No Punches
SVB on Wine 3/15/17: The Tough Questions Wine Clubs Face
SVB State of the Wine Industry 2019
With visitor counts falling every year for the last 4 years in Napa county Rob McMillan advises that "Your winery needs to find new growth and new consumers, and they aren't going to come from the present tasting room approach". (Chapter 9: "Sales and marketing for family wineries" beginning page 45.)
Update 2/25/15
Amber forwards one website that begins to create the Napa Internet Wine Portal envisioned below: Dave Thompson's very cleanly designed site The Napa Wine Project. It is a tremendous, actually astounding, online catalog of Napa wines and their descriptions and backstories. Just the thing to begin to make the necessity of acually visiting the 770+ small wineries he has been to around the county unnecessary. (Of course transporting people to them is how Dave tries to make ends meet.)
The Napa Wine Project
Internet wine merchants:
invino.com Sonoma
nakedwines.com Sonoma
Wine.com no doubt the largest wine e-tailer.
2/10/15
It is important to remember that the one purpose of the land use policies articulated in the Napa General Plan is to encourage a market for Napa grapes, not to create a tourist industry to consume Napa wine. Wine sales to tourists have major negative impacts on the character of the valley, on the lives of the people who live here and, I think, on the viability of continuing an agricultural economy. Alternatives need to be pursued.
Currently, according to to Rob McMillan's SVB statistics, 6% of Napa wine is sold via the Internet. His feeling in his presentation to the Planning Comission was that direct sales at the winery were still important because unlike books or shoes, fine wines didn't lend themselves to Internet sales - they can't be returned after they're opened. There may be hurdles, but a technique to sell high-end wine on the internet will eventually be perfected and the need for in-winery sales, which even now constitute only a small portion of the overall sales of Napa wines but have big environmental impacts, will be over. Internet sales promise greater profits to the vintners without the impacts, hence as much effort should be put into an internet portal for Napa wines as has been spent on Visit Napa Valley trying to lure more customers to its bricks and mortar outlets. We need to make sure that the rural character of the valley is not destroyed in the meantime by preventing the construction of tourist facilities which will remain even after their need to support agriculture is gone.
Each winery has its own internet site, of course, so the process works, and someone will eventually become the Zappos of wine. Which is why it is important now for a Napa-only website to be developed that can compete with a larger site when it comes. Such a site, if developed as a quasi-public company like Visit Napa Valley, would profit vintners more than might be the case in a purely private company. The site should extoll the qualities of Napa wines, the importance of the concept of the Ag Preserve to maintain that quality and the reasons that Napa wine is more than just a bottle of wine - it is a piece of winemaking history.
Paul Mabray, the online wine sales evangelist, made another presentation to the Napa County Planning Commission on 8/19/20. It is the way forward in creating a viable wine industry that doesn't depend on the environmentally and culturally destructive use of tourism as a marketing vehicle. Will the County or the wine industry listen?
Update 4/18/20
NVR 4/18/20: COVID-19 could permanently reshape the business of wine in Napa Valley
This site was born out of the threat of proposed winery tourist attraction on the vineyard next to us at the very remote end of Soda Canyon Road. It was just one example the impact that tourism is having on all who live in Napa County. The basic argument of all of the articles here over the last 6 years is that tourism is bad for the maintenance of an economy based on agriculture and for the survival of a rural, small town lifestyle. Tourism development is an urbanizing process. More buildings are built for tourism venues, more workers must come to staff them, more housing and commercial buildings must be built to serve the workforce, more restaurants and hotels must be built to cater to the tourists, more road and infrastructure improvements must be made serve the increased population. If the tourism economy is successful, the urbanization will continue. At some point the need to accommodate that larger population outweighs the economic viability of agricultural land, and the fields that remain become merely landscaping to give purpose to the tourism industry. The actual wine industry moves to a more economical locale, and the authenticity of a wine making region leaves with it.
Update 2/7/20
NVR 1/24/20: Napa wineries are beginning to chat up customers online
NVR 12/13/19: Amazon could disrupt direct to consumer sphere for Napa wineries
Update 3/11/19
NVR 1/28/19: Winegrowers instructed on 'future-proofing' Napa wine in the digital age
From the Paul Mabray presentation to the NV Grapegrowers:
"I fundamentally believe that the only way we're going to survive as an industry is how we can help bring Napa Valley into people's homes, without them coming to Napa Valley."
Hear! Hear!PressDemocrat 2/24/19: Rely on the numbers? Respected Napa consultant thinks it’s vital for wineries to survive
Forbes 10/12/18: Wine Industry Digital Leader Paul Mabray Pulls No Punches
SVB on Wine 3/15/17: The Tough Questions Wine Clubs Face
SVB State of the Wine Industry 2019
With visitor counts falling every year for the last 4 years in Napa county Rob McMillan advises that "Your winery needs to find new growth and new consumers, and they aren't going to come from the present tasting room approach". (Chapter 9: "Sales and marketing for family wineries" beginning page 45.)
Update 2/25/15
Amber forwards one website that begins to create the Napa Internet Wine Portal envisioned below: Dave Thompson's very cleanly designed site The Napa Wine Project. It is a tremendous, actually astounding, online catalog of Napa wines and their descriptions and backstories. Just the thing to begin to make the necessity of acually visiting the 770+ small wineries he has been to around the county unnecessary. (Of course transporting people to them is how Dave tries to make ends meet.)
The Napa Wine Project
Internet wine merchants:
invino.com Sonoma
nakedwines.com Sonoma
Wine.com no doubt the largest wine e-tailer.
2/10/15
It is important to remember that the one purpose of the land use policies articulated in the Napa General Plan is to encourage a market for Napa grapes, not to create a tourist industry to consume Napa wine. Wine sales to tourists have major negative impacts on the character of the valley, on the lives of the people who live here and, I think, on the viability of continuing an agricultural economy. Alternatives need to be pursued.
Currently, according to to Rob McMillan's SVB statistics, 6% of Napa wine is sold via the Internet. His feeling in his presentation to the Planning Comission was that direct sales at the winery were still important because unlike books or shoes, fine wines didn't lend themselves to Internet sales - they can't be returned after they're opened. There may be hurdles, but a technique to sell high-end wine on the internet will eventually be perfected and the need for in-winery sales, which even now constitute only a small portion of the overall sales of Napa wines but have big environmental impacts, will be over. Internet sales promise greater profits to the vintners without the impacts, hence as much effort should be put into an internet portal for Napa wines as has been spent on Visit Napa Valley trying to lure more customers to its bricks and mortar outlets. We need to make sure that the rural character of the valley is not destroyed in the meantime by preventing the construction of tourist facilities which will remain even after their need to support agriculture is gone.
Each winery has its own internet site, of course, so the process works, and someone will eventually become the Zappos of wine. Which is why it is important now for a Napa-only website to be developed that can compete with a larger site when it comes. Such a site, if developed as a quasi-public company like Visit Napa Valley, would profit vintners more than might be the case in a purely private company. The site should extoll the qualities of Napa wines, the importance of the concept of the Ag Preserve to maintain that quality and the reasons that Napa wine is more than just a bottle of wine - it is a piece of winemaking history.
Streamlining diverted on Whitehall Lane on: The Winery Glut
Bill Hocker - Jul 20,20 expand... Share
NVR 7/19/20: Napa County seeks middle ground in Whitehall winery/neighbor dispute
Agenda and minutes for 7/16/20 PC hearing
The county, in one of their first attempts to implement the new streamlining ordinance to handle winery expansions administratively rather than through a planning commission hearing, illustrates the concern in allowing County staff to decide which winery projects should be public knowledge and which should not.
For a large winery with massive visitation in the heart of the Hwy 29 tourism kill zone, the request was modest: a small building is to be rebuilt to be more visitation friendly. And event hours were to be extend from an old permit allowance of 6:00pm to 10:00pm. The winery has residential neighbors who objected to the extension of hours. Apparently even the heavily trafficked areas of the valley are still quiet and dark after nightfall. In this prime area of the valley the neighbors are well tied into the wine establishment of the valley and the opposition was led by John Williams, the founder and owner of Frog's Leap, one of the iconoic Napa brands established in the 1970's. Mr. Williams initial letter is here.
Mr. Williams concerns are not at all different from the concern over tourism impacts that we voiced in our opposition to the Mountain Peak Winery beginning 6 years ago. And that neighbors of every contentious winery project since have expressed about tourism impacts to their neighborhoods. This is not the first time that founding members of the wine industry have been impacted by the negative impacts of the entertainment model that their industry is adopting. Yountville Hill was torpeoded by the opposition of neighbors like of Dennis Groth and Christian Moueix. Andy Beckstoffer battled mightly with the tourism expansion of the Raymond Winery next door. Winery developer Paul Woolls was pained that B-Cellars across the street from his home was operating like a restaurant. Their are other examples.
No one who lives in the county wants tourism to spoil the quiet enjoyment to be had being in a rural small town community. Yet members of the wine industry continue to push the conversion of the economy from wine making into tourism, in their own economic self-iiterest only recognizing the pernicious, long-term effects of such efforts when the events and parties and traffic come to the property next door to their homes. Until the moguls of the wine industry recognize collectively that something they value personally is being lost by converting to a tourism economy, there is little hope that that Napa will escape the the sad trajectory of urban development that it is on.
Agenda and minutes for 7/16/20 PC hearing
The county, in one of their first attempts to implement the new streamlining ordinance to handle winery expansions administratively rather than through a planning commission hearing, illustrates the concern in allowing County staff to decide which winery projects should be public knowledge and which should not.
For a large winery with massive visitation in the heart of the Hwy 29 tourism kill zone, the request was modest: a small building is to be rebuilt to be more visitation friendly. And event hours were to be extend from an old permit allowance of 6:00pm to 10:00pm. The winery has residential neighbors who objected to the extension of hours. Apparently even the heavily trafficked areas of the valley are still quiet and dark after nightfall. In this prime area of the valley the neighbors are well tied into the wine establishment of the valley and the opposition was led by John Williams, the founder and owner of Frog's Leap, one of the iconoic Napa brands established in the 1970's. Mr. Williams initial letter is here.
Mr. Williams concerns are not at all different from the concern over tourism impacts that we voiced in our opposition to the Mountain Peak Winery beginning 6 years ago. And that neighbors of every contentious winery project since have expressed about tourism impacts to their neighborhoods. This is not the first time that founding members of the wine industry have been impacted by the negative impacts of the entertainment model that their industry is adopting. Yountville Hill was torpeoded by the opposition of neighbors like of Dennis Groth and Christian Moueix. Andy Beckstoffer battled mightly with the tourism expansion of the Raymond Winery next door. Winery developer Paul Woolls was pained that B-Cellars across the street from his home was operating like a restaurant. Their are other examples.
No one who lives in the county wants tourism to spoil the quiet enjoyment to be had being in a rural small town community. Yet members of the wine industry continue to push the conversion of the economy from wine making into tourism, in their own economic self-iiterest only recognizing the pernicious, long-term effects of such efforts when the events and parties and traffic come to the property next door to their homes. Until the moguls of the wine industry recognize collectively that something they value personally is being lost by converting to a tourism economy, there is little hope that that Napa will escape the the sad trajectory of urban development that it is on.
Soda Canyon to receive fire safety funds on: Fire Issues
Bill Hocker - Jul 17,20 expand... Share
[Barbara Guggia, our Soda Canyon Firewise Council point person, has sent along this note about funds available for fire prevention measures on our road.]
GOOD NEWS FROM THE SODA CANYON FIRE SAFE COUNCIL:
The Napa Communities Firewise Foundation received a $130,000 fuel reduction grant from PG&E and $50,000 will be applied to work along Soda Canyon Road. We sincerely thank PG&E for funding this grant. This fuel break project will provide fuel reduction along Soda Canyon Road and will focus on roadside clearance of fuel, fuel spacing, and the removal of potential strike trees which could block access and egress along Soda Canyon Road. The work will be completed by November 2020. This is great news for the residents of the Soda Canyon community and we are extremely grateful to all the individuals from the Napa Communities Firesafe Foundation who worked hard writing this grant. Their support of our community is sincerely appreciated.
GOOD NEWS FROM THE SODA CANYON FIRE SAFE COUNCIL:
The Napa Communities Firewise Foundation received a $130,000 fuel reduction grant from PG&E and $50,000 will be applied to work along Soda Canyon Road. We sincerely thank PG&E for funding this grant. This fuel break project will provide fuel reduction along Soda Canyon Road and will focus on roadside clearance of fuel, fuel spacing, and the removal of potential strike trees which could block access and egress along Soda Canyon Road. The work will be completed by November 2020. This is great news for the residents of the Soda Canyon community and we are extremely grateful to all the individuals from the Napa Communities Firesafe Foundation who worked hard writing this grant. Their support of our community is sincerely appreciated.
Franklin Station Hotel on: The Hotel Binge
Bill Hocker - Jul 12,20 expand... Share
Update 7/12/20
NVR 7/11/20: City planners to review post office-to-hotel conversion in downtown Napa
NVR 9/14/19: Updated design for Napa's Franklin Station hotel
Nicer renderings, and the more solid box on the corner is a better fit with the Post Office. building.
11/14/18
NVR 11/14/18: Napa council grants historic, earthquake-damaged post office new life as a hotel
NVR 10/25/18: City: Hotel plan preserves historic quality of downtown Napa's post office
NVR 10/19/18: Hotel at earthquake-rocked Napa post office wins city planners' backing
Kudos to the developer for taking a financial gamble on this significant restoration project. But still, another 163 rooms added to the thousands in process
NVR 6/7/19: Napa County Landmarks questions design of post office-to-hotel conversion
Napa County Landmarks letter
NVR 6/4/19: Napa planners to get their first look at the Franklin Station hotel project
It's a shame that this hotel building boom is happening during the current revival of the boxy modernism from the 1950's through the 70's that severely dehumanized the Beaux Arts character of most American Cities up to that time. While it is commendable that the developers have made the costly effort to incorporate the historical structures on their sites, the two prewar remnants embedded in the Franklin Station and Archer Hotels will be only forlorn reminders of Napa's lost, small-town environment.
NVR 7/11/20: City planners to review post office-to-hotel conversion in downtown Napa
Nicer renderings, and the more solid box on the corner is a better fit with the Post Office. building.
11/14/18
NVR 11/14/18: Napa council grants historic, earthquake-damaged post office new life as a hotel
NVR 10/25/18: City: Hotel plan preserves historic quality of downtown Napa's post office
NVR 10/19/18: Hotel at earthquake-rocked Napa post office wins city planners' backing
Kudos to the developer for taking a financial gamble on this significant restoration project. But still, another 163 rooms added to the thousands in process
Napa County Landmarks letter
NVR 6/4/19: Napa planners to get their first look at the Franklin Station hotel project
It's a shame that this hotel building boom is happening during the current revival of the boxy modernism from the 1950's through the 70's that severely dehumanized the Beaux Arts character of most American Cities up to that time. While it is commendable that the developers have made the costly effort to incorporate the historical structures on their sites, the two prewar remnants embedded in the Franklin Station and Archer Hotels will be only forlorn reminders of Napa's lost, small-town environment.
Wetlands and entry to the Valley take another hit on: Growth Issues
Bill Hocker - Jul 7,20 expand... Share
2020 Joint BOS/PC meeting on: Growth Issues
Bill Hocker - May 18,20 expand... Share
Update 5/23/20
5/19/20 BOS/PC Joint meeting video
NVR 5/20/20: Napa County looks at wine country growth
5/18/20
NVR 5/18/20: Napa County to tackle wine country growth issues in COVID-19 world
The 5/19/20 meeting of the Napa County Board of Supervsors will include a joint session with the Napa County Planning Commission to discuss planning issues and priorities coming up in the near future. Item 9H here.
The session was added at the last minute in the midst of public-participation Covid constrictions. The input of residents impacted by continuing urbanization will no doubt be muted. The last joint meeting, in 2015, drew hundreds of citizens to the process, and a lengthly, though ultimately unfruitful, airing of concern over the pace of development in the county.
How tourism and the wine industry will rebound from the Covid crisis is still unknown, but the people packing bars in Wisconsin and the pro-tourism legislation in Napa passed after the 2008 downturn indicate that tourism impacts will probably be a bigger issue after the virus than before. The direction toward more urban development projects -- hotels and winery tourism venues, housing, road and warehouse construction, deforestation for vineyard estates -- has solidified in the last years, and the battle to limit that development seems, unfortunately, to be more and more a lost cause.
The emphasis in the Staff letter to the Supervisors for this session seems to be on the next ABAG RHNA affordable housing requirement for 2023 to 2031. The previous requirement for the 2015-2022 cycle was 180 uints which were accomodated after incredibly convoluted negotiations within the Napa Pipe project. In fact the County's desire to develop Napa Pipe was based on the affordable housing it would provide to meet ABAG requirements. Ultimately it will be a counter productive effort. In addition to 180 affordable units the project will have 750 market-rate units, 200,000sf of industrial/commercial space, a hotel, nursing home and a Costco. The number of added employees in the county created by the project and needing affordable housing will no doubt be greater than the affordable units added. Building the project will exaserbate the housing shortage, not reduce it. Probably another developer is currently in the wings with another massive urban project on county land promising to accomodate the 2023-31 allotment.
The only site currently identified as a potential for affordible housing in the unincorporated county is one owned by Pacific Union College in Angwin. Napa's oldest commmunity pushback organization, Save Rural Angwin, challenged the potential use of Angwin sites to meet the 2015-22 RHNA allotment in the 2014 General Plan update. The organization is still quite active in opposing development in Angwin.
5/19/20 BOS/PC Joint meeting video
NVR 5/20/20: Napa County looks at wine country growth
5/18/20
NVR 5/18/20: Napa County to tackle wine country growth issues in COVID-19 world
The 5/19/20 meeting of the Napa County Board of Supervsors will include a joint session with the Napa County Planning Commission to discuss planning issues and priorities coming up in the near future. Item 9H here.
The session was added at the last minute in the midst of public-participation Covid constrictions. The input of residents impacted by continuing urbanization will no doubt be muted. The last joint meeting, in 2015, drew hundreds of citizens to the process, and a lengthly, though ultimately unfruitful, airing of concern over the pace of development in the county.
How tourism and the wine industry will rebound from the Covid crisis is still unknown, but the people packing bars in Wisconsin and the pro-tourism legislation in Napa passed after the 2008 downturn indicate that tourism impacts will probably be a bigger issue after the virus than before. The direction toward more urban development projects -- hotels and winery tourism venues, housing, road and warehouse construction, deforestation for vineyard estates -- has solidified in the last years, and the battle to limit that development seems, unfortunately, to be more and more a lost cause.
The emphasis in the Staff letter to the Supervisors for this session seems to be on the next ABAG RHNA affordable housing requirement for 2023 to 2031. The previous requirement for the 2015-2022 cycle was 180 uints which were accomodated after incredibly convoluted negotiations within the Napa Pipe project. In fact the County's desire to develop Napa Pipe was based on the affordable housing it would provide to meet ABAG requirements. Ultimately it will be a counter productive effort. In addition to 180 affordable units the project will have 750 market-rate units, 200,000sf of industrial/commercial space, a hotel, nursing home and a Costco. The number of added employees in the county created by the project and needing affordable housing will no doubt be greater than the affordable units added. Building the project will exaserbate the housing shortage, not reduce it. Probably another developer is currently in the wings with another massive urban project on county land promising to accomodate the 2023-31 allotment.
The only site currently identified as a potential for affordible housing in the unincorporated county is one owned by Pacific Union College in Angwin. Napa's oldest commmunity pushback organization, Save Rural Angwin, challenged the potential use of Angwin sites to meet the 2015-22 RHNA allotment in the 2014 General Plan update. The organization is still quite active in opposing development in Angwin.
Saving the Bay on: Growth Issues
Bill Hocker - Apr 9,20 expand... Share
PBS has just re-aired the 2011 documentary, Saving the Bay. It covers the history of the bay and the more recent efforts to restore its wetland ecology. But it is the political effort to preserve the bay from landfill development in the 1960's (clips 24 and 25 here) that had the most resonance in the current effort to preserve Napa County from the wave of housing, tourism, industrial and good-life development brought on by the Bay Area tech boom. While the significance of saving the agricultrural and rural character of Napa County perhaps doesn't rise to the same level of importance as preventing the San Francisco Bay from being paved over in the post war development boom, it is inspiring to see an example of a grassroots effort that thwarted the never ending ambitions of developers to fill up open space with buildings.
Napa County and Coronavirus on: Open Comments
Bill Hocker - Apr 3,20 expand... Share
Update 4/11/20
George Caloyannidis LTE 4/10/20: County must reassess its public hearings policy
CNPA 3/12/20: Governor suspends some Brown Act provisions to allow teleconferencing
3/18/20
The County sent this notice regarding the 3/17/20 BOS meeting:
Public Participation Notice re: 3/17/20 BOS meeting
The meeting will feature the use of Zoom videoconferencing technology to allow remote public participation as will as a limited number of people to attend the actual meeting.
The meeting will deal with the appeal of the Bremer Winery "recognize and allow" use permit modifications approved by the Planning Commission on 10/16/19. More on the Bremer Winery Saga here.
Bay Area Counties, NOW including Napa County, have announced a complete "Shelter in Place" policy which will prevent all movement, including to public meetings, except for the purchase of necessities, in the affected counties.
George Calyoannidis has just sent a link to the Australian 60 Minutes (very informative) report on the potential of the coronavirus: https://youtu.be/Y7nZ4mw4mXw
NVR 3/18/20: Updated: Napa County orders people to shelter at home because of COVID-19
George Caloyannidis LTE 4/10/20: County must reassess its public hearings policy
CNPA 3/12/20: Governor suspends some Brown Act provisions to allow teleconferencing
3/18/20
The County sent this notice regarding the 3/17/20 BOS meeting:
Public Participation Notice re: 3/17/20 BOS meeting
The meeting will feature the use of Zoom videoconferencing technology to allow remote public participation as will as a limited number of people to attend the actual meeting.
The meeting will deal with the appeal of the Bremer Winery "recognize and allow" use permit modifications approved by the Planning Commission on 10/16/19. More on the Bremer Winery Saga here.
Bay Area Counties, NOW including Napa County, have announced a complete "Shelter in Place" policy which will prevent all movement, including to public meetings, except for the purchase of necessities, in the affected counties.
George Calyoannidis has just sent a link to the Australian 60 Minutes (very informative) report on the potential of the coronavirus: https://youtu.be/Y7nZ4mw4mXw
NVR 3/18/20: Updated: Napa County orders people to shelter at home because of COVID-19
Measure C.2: Watersheds headed back to the ballot? on: Conservation Regulations
Bill Hocker - Mar 29,20 expand... Share
Incumbents remain: more development ahead on: 2020 Campaign
Bill Hocker - Mar 9,20 expand... Share
Update 3/21/20
NVR 4/21/20: Napa County Election Division posts final certified results from primary election
Final 2020 Primary Election Certified Results
3/9/20
County Mar 3, 2020 Election Results as of 3/10/20 ("last" unofficial results?)
NVR 3/4/20: Measure K short of approval threshold; supporters still hopeful
NVR 3/4/20: Pedroza, Ramos lead Napa County Board of Supervisors races
NVR 3/4/20: Incumbents take lead in early Napa County returns
Amber Manfree, in the 3/9 unofficial results, trails Alfredo Pedroza by about 800 votes in the election for District 4 Supervisor. Pedroza has 4449, Manfree 3,672. 6,700 ballots still to tabulate? (I think...the numbers are a bit confusing.).
In the race for District 5, Belia Ramos leads Mariam Aboutdamous 4125 to 3,620. 9,500 votes still to count
In another potential blow for preservationists, Measure K doesn't look like it will reach the 2/3 threshold needed to pass at about 63% yes to 37% no. The lack of a predictable funding source for the purchase of open space in the county by the Park District means that keeping those lands out of the hands of private developers will be much more difficult.
In all, the election seems to be a rout for anyone wishing to protect the county's rural and natural heritage. The majority on the Board remains the same, and so far that majority has been consistent in allowing development of vineyard property into event centers and in encouraging the development of woodlands for vineyard estates and of industrial development of the wetlands in the south county.
Added to these worries are the inducements that the pandemic, stock market crash, short term impact on tourism and long term fall in wine sales, will create for future dilution of rural protections. Following the 2008 recession the wine industry and government made an effort to spur tourism development by loosening the restrictions on winery entertainment, a more profitable business than making wine. Visit Napa Valley was empowered. The municipalities also threw out the welcome mat for hotel development the effects of which we are just beginning to see. Another dose of tourism stimulus is to be expected.
NVR 3/16/20: Amid declining travel, Napa's wine industry braces for coronavirus impact
But already the direction of urban development in the county has shifted away from tourism and is headed in the more traditional directions of housing and roads, the directions explicitly rejected by the founders of Napa's agricultural economy. Mr. Pedroza ran on the basis of encouraging housing and transport projects. Promotion of such projects, by developers and politicians alike, is touted as relieving existing problems. The reality is that, by bringing a larger population into the county, they just induce even more development, urbanization increases and the problems get worse.
Statewide election results: CNN results by county here
NVR 4/21/20: Napa County Election Division posts final certified results from primary election
Final 2020 Primary Election Certified Results
3/9/20
County Mar 3, 2020 Election Results as of 3/10/20 ("last" unofficial results?)
NVR 3/4/20: Measure K short of approval threshold; supporters still hopeful
NVR 3/4/20: Pedroza, Ramos lead Napa County Board of Supervisors races
NVR 3/4/20: Incumbents take lead in early Napa County returns
Amber Manfree, in the 3/9 unofficial results, trails Alfredo Pedroza by about 800 votes in the election for District 4 Supervisor. Pedroza has 4449, Manfree 3,672. 6,700 ballots still to tabulate? (I think...the numbers are a bit confusing.).
In the race for District 5, Belia Ramos leads Mariam Aboutdamous 4125 to 3,620. 9,500 votes still to count
In another potential blow for preservationists, Measure K doesn't look like it will reach the 2/3 threshold needed to pass at about 63% yes to 37% no. The lack of a predictable funding source for the purchase of open space in the county by the Park District means that keeping those lands out of the hands of private developers will be much more difficult.
In all, the election seems to be a rout for anyone wishing to protect the county's rural and natural heritage. The majority on the Board remains the same, and so far that majority has been consistent in allowing development of vineyard property into event centers and in encouraging the development of woodlands for vineyard estates and of industrial development of the wetlands in the south county.
Added to these worries are the inducements that the pandemic, stock market crash, short term impact on tourism and long term fall in wine sales, will create for future dilution of rural protections. Following the 2008 recession the wine industry and government made an effort to spur tourism development by loosening the restrictions on winery entertainment, a more profitable business than making wine. Visit Napa Valley was empowered. The municipalities also threw out the welcome mat for hotel development the effects of which we are just beginning to see. Another dose of tourism stimulus is to be expected.
NVR 3/16/20: Amid declining travel, Napa's wine industry braces for coronavirus impact
But already the direction of urban development in the county has shifted away from tourism and is headed in the more traditional directions of housing and roads, the directions explicitly rejected by the founders of Napa's agricultural economy. Mr. Pedroza ran on the basis of encouraging housing and transport projects. Promotion of such projects, by developers and politicians alike, is touted as relieving existing problems. The reality is that, by bringing a larger population into the county, they just induce even more development, urbanization increases and the problems get worse.
Statewide election results: CNN results by county here
Amber for District 4 Supervisor 2024 on: 2020 Campaign
Bill Hocker - Mar 3,20 expand... Share
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Comments
Bill Hocker - Mar 11, 2020 2:58AM
Amber's Campaign Manager, Jim King, has written a thank you note to those involved in the campaign:
Perspective
I have started to reorganize after the campaign. Organizing the signs is especially poignant in that I read each as I put it together with its mates. There is sadness in not reaching our ultimate goal. There is even a bit of emptiness in not interacting with you and Amber on what became a daily basis. I wanted to share a bit but I promise, near the end, will be campaign information that may encourage you.
I honestly do not believe that I was ever a part of a campaign this touching…and this important.
In spite of not winning, people are saying we changed the conversation, that we moved the needle, that there is a new awareness to the issues we brought forward,
and the way we ran the campaign…and its costs.
Here is where perspective comes in. Did we do these things? If the response to our actions was any indication, then a resounding “yes” is the answer. We launched a campaign with 160 days until election. The incumbent had over $300,000 in his campaign fund. We ended with around $50,000. He mailed at least 10 pieces. In our short time frame we dashed-and-dropped 2 pieces, walked and knocked with 1 piece, and did a small mailing of about 4,000. Our first “walking piece” was designed and printed by Amber. Most everything was of Amber design and layout.
Pretty grassrootsy. ...and we came within 770 votes
Back to perspective. What else did we do without the funds and time? We waved. Sometimes it was 1 or 2 folks at a street corner, others it was over 30. First they waved the heck out of Bel Aire with 35 spread on all 4 corners, then it was 38 at Soscol and Lincoln. Soon we witnessed him having wavers of his own. Dan Mufson guided this effort.
What else? Our volunteers sent out over 4,500 post cards. All were handwritten! Lisa Bowers, and husband Paul, (who set up address spreadsheets), kept the folks writing with cards and addresses. Oh, and Amber designed the cards!
Before going too much further, Amber’s designs, especially the “Soda Canyon Blue Quail” (my name, not hers) has found a place in the hearts of many and caught the attention of all.
For a candidate to do all a candidate needs to do and create winning graphic designs and brochures is pretty impressive,
even for a Doctor…
Back to perspective….again. Laura Tinthoff took on Endorsements shortly after joining our crew. As the list grew and the quotes of support started coming in, you could see Laura’s excitement grow, as did ours. She confirmed, organized, and sought and obtained quotes.
In the end the list, the quotes, and the work was impressive.
Our signs were everywhere! Between the large signs and yard signs we had over 500 signs posted. Thanks to Charlotte Williams, with her sometimes sidekick, Don, along with Dan Mufson, Gary Margadant, Mike Hackett, Jim Wilson, Amy Martenson, and Chris Malan
…and others, for their diligence and efforts.
Our video efforts garnered way over 30,000 views (Yay E. Beth Nelson!). Israel Valencia kept catching the right light, right moments, and the real Amber throughout with his camera. Our Facebook page was cracking with Elaine de Man leading the way. Near the end we added texting, with Beth once again the lead. Technology became an important part of the campaign.
We had folks helping with forum preps and platform development. Dan Mufson, Roland Dumas, Greg Matsumoto, and Ron Rhyno all provided their learned guidance and support.
Another waver, walker, and more is Lauren Griffiths. She, not knowing what she might be stepping into, volunteered to be campaign treasurer. For those who have done this I can stop and they will know how hard it is to provide accolades for this role. For the rest of us, well, Lauren’s diligence and care took care of us. She was laser focused and detail oriented. Our sheets balance and reports made on time. She continued to smile throughout!
Shelle Wolfe worked magic, and provided same for all our events. Our kick-off was full of exuberant and excited people. The Art Soiree brought a special crowd for a unique and special evening, and under the guidance of Shelle each was successful and more.
Of course Shelle waved and walked and more.
Jill Thomas Doyle provided our first campaign “home” with cookies and espresso! She continued to do whatever the campaign needed from writing and editing news releases, to waving signs. We have pretty cool photos as Jill walks in front of Mr. Pedroza!
Mike Hacket provided much of the original impetus for there to be a campaign.
His encouragement and faith helped make this a reality. His fellow conspirator,
Jim Wilson, provided the same but he also walked off some real shoe leather
as he spread the word.
His amazing wife, Lenore, wrote around 1,000 post cards on her own!
Guillermo Rosas provided translation assistance, walked with us, and opened doors for Amber to allow us to gain understanding of the needs and visions the Latino community holds. He helped make certain that this important voice was a part of all we did.
Sahoko Yui provided something not all of us could, the depth of caring and understanding one can only get from a long-time friend. In addition she provided input on design, walked with Amber, waved signs, and more…and there were brownies!
Holly Morris, another long-time friend, provided editing, helped our messaging, and provided important guidance as we wrestled with decisions .
Kristina Young created and maintained our website. What an endeavor! Everything we did had to be done NOW…and she accomplished that. Our website grew to be beautiful informative, and engaging.
David Heitzman provided our sound, wherever and whenever we needed it. He helped us connect with Circle Oaks, and provided important input as the campaign grew.
I know I did not name all. I tried to let you know who was here day in and day out. Many more kept going , almost every day, Steve and Sandra Booth, Julia Winiarski, Diane Beere, Nancy McCoy Blotzke, and Charlotte Williams appears again! So many more....
So, I promised encouraging news. We did not win. That is clear now. But what did we accomplish?
We proved that you can run a local campaign, effectively, with $50,000 or less. In 160 days we are only 770 votes short. Time was more important than money.
We introduced the entire county to Amber
and the issues which drove her to challenge the incumbent.
We brought climate change, over development, cumulative impact, watersheds and water supply, all back to the conversation
We were joined in coalition by so many organizations and individuals that I will not take the space to list them here. Two things are important about this, first we have begun to collaborate, and it does not end here, secondly, the strength in numbers thing? It is real and you brought that when not only you but the organizations you are a part of joined this effort. Amber will be the first to say that this effort is and was about something much bigger than
Amber.
Add your thoughts and observations to what was accomplished here.
I know I have not caught it all.
In closing, I simply want to say thank you. What we, you and I, did in 160 days was a miracle of its own. The connections made, the friendships born, will all add strength to our next steps. Yes, there is a touch of sadness but how could that last with the experience of getting to know each of you, watching as the light grew and each of you took part, and having the honor of getting to know and work with Amber.
We have work to do, the tools to do it, and the leaders are emerging to guide us, beginning with Amber.
Thank you
I have started to reorganize after the campaign. Organizing the signs is especially poignant in that I read each as I put it together with its mates. There is sadness in not reaching our ultimate goal. There is even a bit of emptiness in not interacting with you and Amber on what became a daily basis. I wanted to share a bit but I promise, near the end, will be campaign information that may encourage you.
I honestly do not believe that I was ever a part of a campaign this touching…and this important.
In spite of not winning, people are saying we changed the conversation, that we moved the needle, that there is a new awareness to the issues we brought forward,
and the way we ran the campaign…and its costs.
Here is where perspective comes in. Did we do these things? If the response to our actions was any indication, then a resounding “yes” is the answer. We launched a campaign with 160 days until election. The incumbent had over $300,000 in his campaign fund. We ended with around $50,000. He mailed at least 10 pieces. In our short time frame we dashed-and-dropped 2 pieces, walked and knocked with 1 piece, and did a small mailing of about 4,000. Our first “walking piece” was designed and printed by Amber. Most everything was of Amber design and layout.
Pretty grassrootsy. ...and we came within 770 votes
Back to perspective. What else did we do without the funds and time? We waved. Sometimes it was 1 or 2 folks at a street corner, others it was over 30. First they waved the heck out of Bel Aire with 35 spread on all 4 corners, then it was 38 at Soscol and Lincoln. Soon we witnessed him having wavers of his own. Dan Mufson guided this effort.
What else? Our volunteers sent out over 4,500 post cards. All were handwritten! Lisa Bowers, and husband Paul, (who set up address spreadsheets), kept the folks writing with cards and addresses. Oh, and Amber designed the cards!
Before going too much further, Amber’s designs, especially the “Soda Canyon Blue Quail” (my name, not hers) has found a place in the hearts of many and caught the attention of all.
For a candidate to do all a candidate needs to do and create winning graphic designs and brochures is pretty impressive,
even for a Doctor…
Back to perspective….again. Laura Tinthoff took on Endorsements shortly after joining our crew. As the list grew and the quotes of support started coming in, you could see Laura’s excitement grow, as did ours. She confirmed, organized, and sought and obtained quotes.
In the end the list, the quotes, and the work was impressive.
Our signs were everywhere! Between the large signs and yard signs we had over 500 signs posted. Thanks to Charlotte Williams, with her sometimes sidekick, Don, along with Dan Mufson, Gary Margadant, Mike Hackett, Jim Wilson, Amy Martenson, and Chris Malan
…and others, for their diligence and efforts.
Our video efforts garnered way over 30,000 views (Yay E. Beth Nelson!). Israel Valencia kept catching the right light, right moments, and the real Amber throughout with his camera. Our Facebook page was cracking with Elaine de Man leading the way. Near the end we added texting, with Beth once again the lead. Technology became an important part of the campaign.
We had folks helping with forum preps and platform development. Dan Mufson, Roland Dumas, Greg Matsumoto, and Ron Rhyno all provided their learned guidance and support.
Another waver, walker, and more is Lauren Griffiths. She, not knowing what she might be stepping into, volunteered to be campaign treasurer. For those who have done this I can stop and they will know how hard it is to provide accolades for this role. For the rest of us, well, Lauren’s diligence and care took care of us. She was laser focused and detail oriented. Our sheets balance and reports made on time. She continued to smile throughout!
Shelle Wolfe worked magic, and provided same for all our events. Our kick-off was full of exuberant and excited people. The Art Soiree brought a special crowd for a unique and special evening, and under the guidance of Shelle each was successful and more.
Of course Shelle waved and walked and more.
Jill Thomas Doyle provided our first campaign “home” with cookies and espresso! She continued to do whatever the campaign needed from writing and editing news releases, to waving signs. We have pretty cool photos as Jill walks in front of Mr. Pedroza!
Mike Hacket provided much of the original impetus for there to be a campaign.
His encouragement and faith helped make this a reality. His fellow conspirator,
Jim Wilson, provided the same but he also walked off some real shoe leather
as he spread the word.
His amazing wife, Lenore, wrote around 1,000 post cards on her own!
Guillermo Rosas provided translation assistance, walked with us, and opened doors for Amber to allow us to gain understanding of the needs and visions the Latino community holds. He helped make certain that this important voice was a part of all we did.
Sahoko Yui provided something not all of us could, the depth of caring and understanding one can only get from a long-time friend. In addition she provided input on design, walked with Amber, waved signs, and more…and there were brownies!
Holly Morris, another long-time friend, provided editing, helped our messaging, and provided important guidance as we wrestled with decisions .
Kristina Young created and maintained our website. What an endeavor! Everything we did had to be done NOW…and she accomplished that. Our website grew to be beautiful informative, and engaging.
David Heitzman provided our sound, wherever and whenever we needed it. He helped us connect with Circle Oaks, and provided important input as the campaign grew.
I know I did not name all. I tried to let you know who was here day in and day out. Many more kept going , almost every day, Steve and Sandra Booth, Julia Winiarski, Diane Beere, Nancy McCoy Blotzke, and Charlotte Williams appears again! So many more....
So, I promised encouraging news. We did not win. That is clear now. But what did we accomplish?
We proved that you can run a local campaign, effectively, with $50,000 or less. In 160 days we are only 770 votes short. Time was more important than money.
We introduced the entire county to Amber
and the issues which drove her to challenge the incumbent.
We brought climate change, over development, cumulative impact, watersheds and water supply, all back to the conversation
We were joined in coalition by so many organizations and individuals that I will not take the space to list them here. Two things are important about this, first we have begun to collaborate, and it does not end here, secondly, the strength in numbers thing? It is real and you brought that when not only you but the organizations you are a part of joined this effort. Amber will be the first to say that this effort is and was about something much bigger than
Amber.
Add your thoughts and observations to what was accomplished here.
I know I have not caught it all.
In closing, I simply want to say thank you. What we, you and I, did in 160 days was a miracle of its own. The connections made, the friendships born, will all add strength to our next steps. Yes, there is a touch of sadness but how could that last with the experience of getting to know each of you, watching as the light grew and each of you took part, and having the honor of getting to know and work with Amber.
We have work to do, the tools to do it, and the leaders are emerging to guide us, beginning with Amber.
Thank you
Democracy drowning in a sea of money on: 2020 Campaign
Elaine de Man - Feb 22,20 expand... Share
One of the county supervisors once told me that campaign contributions have no effect on their decisions. This brought to mind an expression I heard recently in the UK, "Don't pee up my back and tell me that it's raining."
I am looking at a graph that displays how much money certain individuals have “invested” in the three Napa County supervisors who are up for reelection on March 3. And the view is staggering.
In the 2020 election alone, Charles Wagner (Caymus & Wagner Family Wines) has contributed $42,500 to the three incumbents, including $20,000 to Belia Ramos.
Craig and Kathryn Hall (Hall Wines, Walt Ranch, and more) came in second, with $39,500. The lion’s share of that, $25,000, went to Alfredo Pedroza. In fact, the graph shows that Pedroza takes the lion’s share of money from all the big spenders except for Wagner.
Looking at these numbers, and seeing what’s happening in the county, I find it difficult to believe that it has no influence on the decisions being made by the Board of Supervisors. Otherwise, why would these people throw so much money their way?
The specific favors they might be looking for become even more apparent when you look at how much money has been given to Pedroza since the 2016 election. Here is another graph that shows how much influence ($37,300) Craig Hall, from Frisco, Texas, wields over Pedroza. That might help to understand why Pedroza supported Hall’s 2,300-acre Walt Ranch project, which will cut down 14,000 trees, threaten local water supplies, and amplify oak woodland destruction. And Pedroza supported it even though there was overwhelming opposition from local neighbors and residents throughout Napa County.
Other Pedroza benefactors also have big projects either already approved or in the works. Peter Read’s Circle R Ranch will soon be converted from wildland and cattle grazing to vineyards. The run-off from that could impact Milliken Reservoir and Napa’s municipal water supply. Read has given Pedroza $17,500.
David Phinney’s 278-acre Bloodlines Vineyard project above Rector Reservoir, currently before the county for approval, will also impact a municipal water supply. Phinney has given Pedroza $12,500.
Peter Nisson (Hess Collection) has a 20+ acre vineyard expansion project pending approval that will require the removal of some 368 coast live oak trees up on Atlas Peak. Nissen has given Pedroza $8,000.
But what is most disturbing is the impact this huge influx of money has on the democratic process, which becomes crystal clear if you look at the graph that compares the amount of money available to each of the contestants in District 4 to spend on their campaigns.
As of January 18, Pedroza had $357,352. Amber Manfree had $30,239.
Keep in mind that we are talking about a district where only 8,639 people voted in 2016.
What we have here is not a democracy. But a plutocracy. A society that is ruled or controlled by people of great wealth.
The amount of money Pedroza's sponsors give him is not needed to win this election. But it does create a virtual firewall to prevent anyone else from daring to run against him.
Fortunately, Amber Manfree did not get that memo...or she simply chose to ignore it. That's courage of the highest order. And that’s what is lacking on the current Board of Supervisors.
Since deciding to run just a few months ago, Amber has inspired more than 200 volunteers who are busy now pounding the pavement, talking to constituents, writing postcards, distributing signs, and making phone calls on her behalf. They don't have boatloads of cash to influence the outcome of this election. But they are giving her their most valuable asset, their time -- because they have the most to lose, their quality of life.
And Amber has respected their commitment by facing every challenge thrown her way, appearing at every candidate's forum and participating in every interview she's been invited to.
I can't say the same for her overly-funded opponent, Alfredo Pedroza, who seems to think giving away tacos on Tuesdays, hiring organizations to make robo calls, and mailing (ad nauseam) misleading fliers is all it takes to earn him the votes he needs.
It’s clear to me that Amber is the most qualified choice for Napa County supervisor. I hope you agree because this corrupt funding of our local elections has to stop. And we're the only ones who can do it.
Let's send the plutocrats an important message. If you live in District 4, please vote for Amber Manfree. If you don’t, please tell all your friends who do. This is how we'll reclaim democracy. Together.
NVR LTE version 2/22/20: Democracy drowning in a sea of money
Click to enlarge
In the 2020 election alone, Charles Wagner (Caymus & Wagner Family Wines) has contributed $42,500 to the three incumbents, including $20,000 to Belia Ramos.
Craig and Kathryn Hall (Hall Wines, Walt Ranch, and more) came in second, with $39,500. The lion’s share of that, $25,000, went to Alfredo Pedroza. In fact, the graph shows that Pedroza takes the lion’s share of money from all the big spenders except for Wagner.
Looking at these numbers, and seeing what’s happening in the county, I find it difficult to believe that it has no influence on the decisions being made by the Board of Supervisors. Otherwise, why would these people throw so much money their way?
Click to enlarge
Other Pedroza benefactors also have big projects either already approved or in the works. Peter Read’s Circle R Ranch will soon be converted from wildland and cattle grazing to vineyards. The run-off from that could impact Milliken Reservoir and Napa’s municipal water supply. Read has given Pedroza $17,500.
David Phinney’s 278-acre Bloodlines Vineyard project above Rector Reservoir, currently before the county for approval, will also impact a municipal water supply. Phinney has given Pedroza $12,500.
Peter Nisson (Hess Collection) has a 20+ acre vineyard expansion project pending approval that will require the removal of some 368 coast live oak trees up on Atlas Peak. Nissen has given Pedroza $8,000.
Click to enlarge
As of January 18, Pedroza had $357,352. Amber Manfree had $30,239.
Keep in mind that we are talking about a district where only 8,639 people voted in 2016.
What we have here is not a democracy. But a plutocracy. A society that is ruled or controlled by people of great wealth.
The amount of money Pedroza's sponsors give him is not needed to win this election. But it does create a virtual firewall to prevent anyone else from daring to run against him.
Fortunately, Amber Manfree did not get that memo...or she simply chose to ignore it. That's courage of the highest order. And that’s what is lacking on the current Board of Supervisors.
Since deciding to run just a few months ago, Amber has inspired more than 200 volunteers who are busy now pounding the pavement, talking to constituents, writing postcards, distributing signs, and making phone calls on her behalf. They don't have boatloads of cash to influence the outcome of this election. But they are giving her their most valuable asset, their time -- because they have the most to lose, their quality of life.
And Amber has respected their commitment by facing every challenge thrown her way, appearing at every candidate's forum and participating in every interview she's been invited to.
I can't say the same for her overly-funded opponent, Alfredo Pedroza, who seems to think giving away tacos on Tuesdays, hiring organizations to make robo calls, and mailing (ad nauseam) misleading fliers is all it takes to earn him the votes he needs.
It’s clear to me that Amber is the most qualified choice for Napa County supervisor. I hope you agree because this corrupt funding of our local elections has to stop. And we're the only ones who can do it.
Let's send the plutocrats an important message. If you live in District 4, please vote for Amber Manfree. If you don’t, please tell all your friends who do. This is how we'll reclaim democracy. Together.
NVR LTE version 2/22/20: Democracy drowning in a sea of money
Comments
Bill Hocker - Feb 22, 2020 8:39AM
NVR 2/24/20: Pedroza has raised Napa County's largest campaign war chest
Napa County campaign contribution website - the source for Elaine's numbers. (It does take some effort to extract the information).
Elaine had another interesting tidbit to be gleaned from the contribution summaries: Mr. Pedrosa's campaign committee, Friends of Alfredo Pedroza, spent over $43,000 at the Meratige Resort in 2019, and at least $131,000 there in 2018. That's a lot of friendship.
Napa County campaign contribution website - the source for Elaine's numbers. (It does take some effort to extract the information).
Elaine had another interesting tidbit to be gleaned from the contribution summaries: Mr. Pedrosa's campaign committee, Friends of Alfredo Pedroza, spent over $43,000 at the Meratige Resort in 2019, and at least $131,000 there in 2018. That's a lot of friendship.
Next-door post annotated on: 2020 Campaign
Bill Hocker - Feb 19,20 expand... Share
[This post was sent in response to a Nextdoor discussion on the Napa River Watershed Symposium]
Just to add another viewpoint to the discussion:
Supervisor Pedroza is an experienced politician but he has done no favors for residents who value the rural environment or quality of life that is the legacy of Napa's ag preserve legislation.
While often expressing concern for environmental stewardship, Mr.Pedroza, in fact, continues to pursue a growth agenda championed by his predecessor and mentor, Bill Dodd, elected to the board 20 years ago (I would recommend this refresher). Together they have led the Board in promoting more tourism and industrial growth than the county can handle, clogging county roads with traffic, creating an affordable housing crisis, consuming small town life to serve a growing tourist population.
He worked to eviscerate the Board's response to Agricultural Protection Advisory Commission recommendations, a process begun by public demand to curb winery proliferation [1]. He supported the redefinition of agriculture in county code to lock in tourism as an agricultural process [2]. He supports Visit Napa Valley to bring in ever more tourists [3] and supports streamlining winery use permits for new venues to accommodate them, most, no doubt, in remote areas [4]. He approved the expansion of the Syar excavations adjacent Skyline Wilderness Park in the face of substantial resident opposition [5]. He approved the development or expansion of Woolls Ranch [6], Girard [7], Raymond [8], and other winery projects all vigorously opposed by residents defending their neighborhoods against commercialization. He approved the 2300 acre Walt Ranch vineyard estate project [9] and the remote Mountain Peak Winery [10] (my personal reason to be here) and supported, through his commissioner, the Palmaz heliport [11], each to benefit plutocrats in the face of overwhelming opposition from his own District 4 constituents. Unfortunately, Mr. Pedroza continues to support policies and make decisions that benefit the entrepreneurs that contribute to his substantial campaign war chest leaving residents to suffer the impacts of their developments.
Regarding the aftermath of Measure C mentioned above, Mr. Pedroza opposed Measure C's substantial woodland protections [12], crafting instead the Board's modest proposals (linked in Ms. Tauziet's post above.) Those proposals were shown by Dr. Manfree's "fact-based" analysis to create a 4% saving in deforestation. (see her analysis here). The resulting ordinance is not nearly enough to discourage the status quo rate of deforestation nor does it show a commitment on the part of the Board to take woodland preservation or climate change seriously. [13]
Despite a wealth of environmental regulations, under the current Board hillsides continue to be littered with buildings and vineyard estates, vineyards continue to be filled with tourist attractions, wetlands continue to be covered with warehouses, and housing and major road projects, the nemeses of the creators of the ag preserve [14], continue to be proposed as the solution to our problems. A change in the growth trajectory is needed.
Please, if you wish to see the survival of a rural Napa County for the next 50 years, I urge you to consider a closer look at Amber Manfree. She brings a scientist's analytic understanding to the problems we face and a longtime rural resident's passion to protect the qualities that make Napa a desirable place to be.
[1] NVR 1/6/16: Supervisors set rough outlines for winery rule changes
The APAC process and the subsequent tweaking by the planning commission and BOS was long and convoluted. 4 of the 12 APAC recommendations were massaged by the Supes and their versions, as noted here, were quite different from the APAC versions. The policies that were finally implemented in the name of APAC, a legalization process for out-of-compliance wineries and a fast track winery approval process have only benefitted the industry with residents worse off than before.
[2] NVR 4/9/17: Napa County's new definition of agriculture to include marketing and sales
[3] 11/12/19 BOS agenda item 9B
[4] NVR 1/15/20: Napa County favors streamlining for some winery expansion requests
[5] NVR 10/19/16: Napa supervisors pass final Syar expansion approvals as lawsuit looms
[6] NVR 11/22/14: Supervisors approve Woolls Ranch Winery
[7] NVR 3/10/16: Supervisors back proposed Girard Winery
[8] NVR 8/16/17: Napa County Supervisors side with Raymond Vineyards
[9] NVR 12/6/16: Napa County supervisors endorse controversial Walt Ranch
[10] NVR 5/25/17: Napa County approves remote, controversial Mountain Peak winery
[11] NVR 9/7/17: Palmaz heliport team weighs options after Napa Planning Commission defeat (Sup. Pedroza's commissioner Terry Scott was the only vote to approve.)
[12] No-on-C endorsements
[13] NVR 4/9/19: Napa County passes controversial tree and water ordinance, so what's next?
[14] NVR 4/20/08: How Napa's Ag Preserve beat the odds, and saved the valley
Just to add another viewpoint to the discussion:
Supervisor Pedroza is an experienced politician but he has done no favors for residents who value the rural environment or quality of life that is the legacy of Napa's ag preserve legislation.
While often expressing concern for environmental stewardship, Mr.Pedroza, in fact, continues to pursue a growth agenda championed by his predecessor and mentor, Bill Dodd, elected to the board 20 years ago (I would recommend this refresher). Together they have led the Board in promoting more tourism and industrial growth than the county can handle, clogging county roads with traffic, creating an affordable housing crisis, consuming small town life to serve a growing tourist population.
He worked to eviscerate the Board's response to Agricultural Protection Advisory Commission recommendations, a process begun by public demand to curb winery proliferation [1]. He supported the redefinition of agriculture in county code to lock in tourism as an agricultural process [2]. He supports Visit Napa Valley to bring in ever more tourists [3] and supports streamlining winery use permits for new venues to accommodate them, most, no doubt, in remote areas [4]. He approved the expansion of the Syar excavations adjacent Skyline Wilderness Park in the face of substantial resident opposition [5]. He approved the development or expansion of Woolls Ranch [6], Girard [7], Raymond [8], and other winery projects all vigorously opposed by residents defending their neighborhoods against commercialization. He approved the 2300 acre Walt Ranch vineyard estate project [9] and the remote Mountain Peak Winery [10] (my personal reason to be here) and supported, through his commissioner, the Palmaz heliport [11], each to benefit plutocrats in the face of overwhelming opposition from his own District 4 constituents. Unfortunately, Mr. Pedroza continues to support policies and make decisions that benefit the entrepreneurs that contribute to his substantial campaign war chest leaving residents to suffer the impacts of their developments.
Regarding the aftermath of Measure C mentioned above, Mr. Pedroza opposed Measure C's substantial woodland protections [12], crafting instead the Board's modest proposals (linked in Ms. Tauziet's post above.) Those proposals were shown by Dr. Manfree's "fact-based" analysis to create a 4% saving in deforestation. (see her analysis here). The resulting ordinance is not nearly enough to discourage the status quo rate of deforestation nor does it show a commitment on the part of the Board to take woodland preservation or climate change seriously. [13]
Despite a wealth of environmental regulations, under the current Board hillsides continue to be littered with buildings and vineyard estates, vineyards continue to be filled with tourist attractions, wetlands continue to be covered with warehouses, and housing and major road projects, the nemeses of the creators of the ag preserve [14], continue to be proposed as the solution to our problems. A change in the growth trajectory is needed.
Please, if you wish to see the survival of a rural Napa County for the next 50 years, I urge you to consider a closer look at Amber Manfree. She brings a scientist's analytic understanding to the problems we face and a longtime rural resident's passion to protect the qualities that make Napa a desirable place to be.
[1] NVR 1/6/16: Supervisors set rough outlines for winery rule changes
The APAC process and the subsequent tweaking by the planning commission and BOS was long and convoluted. 4 of the 12 APAC recommendations were massaged by the Supes and their versions, as noted here, were quite different from the APAC versions. The policies that were finally implemented in the name of APAC, a legalization process for out-of-compliance wineries and a fast track winery approval process have only benefitted the industry with residents worse off than before.
[2] NVR 4/9/17: Napa County's new definition of agriculture to include marketing and sales
[3] 11/12/19 BOS agenda item 9B
[4] NVR 1/15/20: Napa County favors streamlining for some winery expansion requests
[5] NVR 10/19/16: Napa supervisors pass final Syar expansion approvals as lawsuit looms
[6] NVR 11/22/14: Supervisors approve Woolls Ranch Winery
[7] NVR 3/10/16: Supervisors back proposed Girard Winery
[8] NVR 8/16/17: Napa County Supervisors side with Raymond Vineyards
[9] NVR 12/6/16: Napa County supervisors endorse controversial Walt Ranch
[10] NVR 5/25/17: Napa County approves remote, controversial Mountain Peak winery
[11] NVR 9/7/17: Palmaz heliport team weighs options after Napa Planning Commission defeat (Sup. Pedroza's commissioner Terry Scott was the only vote to approve.)
[12] No-on-C endorsements
[13] NVR 4/9/19: Napa County passes controversial tree and water ordinance, so what's next?
[14] NVR 4/20/08: How Napa's Ag Preserve beat the odds, and saved the valley
Fresh perspectives are needed in elective office on: 2020 Campaign
Donald Williams - Feb 13,20 expand... Share
I appreciate your editorial board interviewing candidates for county supervisor. Thanks to you for that service, and to them for running. The editorial explained that your board’s default position is to favor incumbents because of their experience. (“The choices for Napa County supervisor,” Jan. 26).
But two principles powerfully antithetical to incumbency are just as important as experience. One is a new supervisor’s fresh perspective. Anyone in any job after a while can become stale. Supervisors, too, can stall out. New people bring new ideas and different approaches. Defaulting to incumbency, by contrast, discourages innovation.
There’s another reason to favor newcomers. A change of supervisors means even more and different people are in service to our community. I dream of a day when strolling the street I encounter everywhere people who’ve taken their turn at local government. But broader participation won’t happen if we reflexively favor incumbents.
Challengers offer an opportunity to connect with people whom the incumbents couldn’t reach (even the most earnest incumbent can’t reach everyone). When more people connect and feel involved, democracy thrives.
Elected officials in our county are a small group. Protracted tenure makes it too easy to become clubby with special interests, with one another, or with staff --- public excluded. Not good. The remedy is to open the elected-official club, rotate its membership.
Incumbents leave office, yet counties manage to survive. Every incumbent was once new to the job. If experience was the crucial criterion for success in legislation, we’d just hire people to sit there for lifetimes. But let’s not fantasize that holding office bestows any special skill or aptitude.
I wish it did. I sit on the city council in Calistoga. I’m conscientious and try to be responsive to Calistogans. But the experience I’ll offer after eight years (if I’m there that long) won’t be as valuable as the fresh perspectives and approaches of a new council member. Holding office can become a bad habit. Would you like our presidents to serve more than eight years?
Incumbent Supervisor Ramos did not impress your editorial board. If a challenger had presented herself the way Ramos did, the editorial board would probably dismiss her. Still, your panel couldn’t bring itself to endorse Aboudamous---a “bright” and impressive alternative---so prejudiced were they for “experience”!
Only that prepossession could explain the editorial board’s unfathomable reluctance to endorse the other challenger, Amber Manfree. As you noted, she is “intelligent, personable, and passionate,” with “refreshing authenticity.” (Already she deserves our vote.)
But there’s more: “She is a scientist . . . and understands the issues at stake in development of wild lands as well as anyone on the board.” And she’s not endorsed? You gotta be kidding. Manfree is a rare and precious opportunity that Napa cannot afford to let slip by.
Instead you offer faint praise for Pedroza’s “policy points” on transportation issues -- ironically, since this incumbent government has superintended massive traffic miseries on Napans. That’s not to mention the precipitation of an alarming identity crisis: Are we authentically ag or are we Disneyland?
Now, now, now is the time for change on the board of supervisors. What in the world are we waiting for?
NVR version 2/13/20: Fresh perspectives are needed in elective office
But two principles powerfully antithetical to incumbency are just as important as experience. One is a new supervisor’s fresh perspective. Anyone in any job after a while can become stale. Supervisors, too, can stall out. New people bring new ideas and different approaches. Defaulting to incumbency, by contrast, discourages innovation.
There’s another reason to favor newcomers. A change of supervisors means even more and different people are in service to our community. I dream of a day when strolling the street I encounter everywhere people who’ve taken their turn at local government. But broader participation won’t happen if we reflexively favor incumbents.
Challengers offer an opportunity to connect with people whom the incumbents couldn’t reach (even the most earnest incumbent can’t reach everyone). When more people connect and feel involved, democracy thrives.
Elected officials in our county are a small group. Protracted tenure makes it too easy to become clubby with special interests, with one another, or with staff --- public excluded. Not good. The remedy is to open the elected-official club, rotate its membership.
Incumbents leave office, yet counties manage to survive. Every incumbent was once new to the job. If experience was the crucial criterion for success in legislation, we’d just hire people to sit there for lifetimes. But let’s not fantasize that holding office bestows any special skill or aptitude.
I wish it did. I sit on the city council in Calistoga. I’m conscientious and try to be responsive to Calistogans. But the experience I’ll offer after eight years (if I’m there that long) won’t be as valuable as the fresh perspectives and approaches of a new council member. Holding office can become a bad habit. Would you like our presidents to serve more than eight years?
Incumbent Supervisor Ramos did not impress your editorial board. If a challenger had presented herself the way Ramos did, the editorial board would probably dismiss her. Still, your panel couldn’t bring itself to endorse Aboudamous---a “bright” and impressive alternative---so prejudiced were they for “experience”!
Only that prepossession could explain the editorial board’s unfathomable reluctance to endorse the other challenger, Amber Manfree. As you noted, she is “intelligent, personable, and passionate,” with “refreshing authenticity.” (Already she deserves our vote.)
But there’s more: “She is a scientist . . . and understands the issues at stake in development of wild lands as well as anyone on the board.” And she’s not endorsed? You gotta be kidding. Manfree is a rare and precious opportunity that Napa cannot afford to let slip by.
Instead you offer faint praise for Pedroza’s “policy points” on transportation issues -- ironically, since this incumbent government has superintended massive traffic miseries on Napans. That’s not to mention the precipitation of an alarming identity crisis: Are we authentically ag or are we Disneyland?
Now, now, now is the time for change on the board of supervisors. What in the world are we waiting for?
NVR version 2/13/20: Fresh perspectives are needed in elective office
Buying elections in Napa Valley’s 4th district on: 2020 Campaign
George Caloyannidis - Feb 12,20 expand... Share
I just sent a $2,000 check to Amber Manfree who is running against the establishment incumbent Alfredo Pedroza in Supervisor District 4. It's a drop in the bucket.
By now, every citizen in this country is aware that elections are being bought. Almost impossible to reverse this corrupt culture at the national level, perhaps it is at the local levels. How inspiring if that place were the Napa Valley.
Consider that citizens time and time again have stood no chance in opposing wineries in places where they impair the convenience, even safety of the locals, or the dozens which have their use permits adjusted to fit their violations just for the asking, increasing their visitors and events or becoming veritable restaurants with commercial kitchens causing ones in the cities to close.
All the while the impacts of these establishments have been certified as mitigated to “less than significant” without standards to measure them against, year after year, project after project piled on top of one another. The ordinary citizens in this county who go to work every day have been trusting our government to indeed have all impacts mitigated. Until one day, they wake up and what took them 20 minutes to go to work, takes now 40. Mitigated?
The jobs this kind of growth creates -- vineyard and hospitality workers - are the lowest paying ones. They invite commuters who, in turn, require affordable housing and let’s be honest, several thousand units of them to make an appreciable dent.
But more housing units put a strain in our resources such as water and to our infrastructure such as water, sewer, electrical and gas delivery networks and diminish its useful life.
Our supervisors are well-educated people who ought to know what’s going on. They live where we live, they know that their policies are inviting more and more low paying jobs, they know that wineries in remote areas with accessibility problems are the wrong places for them, they know that their economy model is destroying our common quality of life and yet, they continue the course. They even instituted a “streamlining” winery approval process which excludes public testimony, designed to sideline the considerable brain power of citizens in this county as a nuisance.
They have also distanced themselves from project approvals by leaving it up to their hand-picked, unelected Planning Commissioners. They hear about them only on appeal which is an expensive process for ordinary citizens. Non-responsive government invites expensive lawsuits as the county well knows.
Amber Manfree is a Ph.D scientist whose campaign has collected fewer than $30,000. Her opponent, Mr. Pedroza, has about $250,000, 95% of which come from the hospitality and winery businesses (amounts and percentages change daily). Five donors alone have contributed over $110,000. Law firms hoping for positive rulings for projects they represent, and like sold ambassadorships, his Planning Commissioner’s firm are among his contributors. It is hard to disassociate this culture with the growth model the county keeps promoting. And bit by bit, the Napa Valley is being destroyed. From within.
I read a few letters in support of Mr. Pedroza. They thank him for helping them through their home permitting process after the 2017 fire. Such help shouldn’t be needed. Clients whose home I designed only 18 years ago had to wait eight weeks to get their permit, even two weeks just to get a nailing inspection. Roadblocks, rather than streamlining where streamlining ought to have been for the fire victims. Approved plans are still not kept on record at the county when people lose them in a fire as was in this case. All under Mr. Pedroza’s watch.
And when it came to support his district’s constituency in their fight to disallow helicopter landings at a private home in their neighborhood, he never as much lifted his finger to support them claiming conflict of interest. But when it came to Measure D, which disallowed helicopter landings at residences in general, he continued to remain silent even though he voted for the county to adopt a single interest measure saving it the expense of going to the voters.
Ms. Manfree’ s primary platform states: “Putting locals first.”
It is about time someone running for supervisor committed to that. This does not mean she is taking aim at the hospitality and wine industries. What it means is balance - a highly complex undertaking at this point - in the way growth in general is being envisioned and managed considering that ordinary people also live here but striped of their balancing power. It means that cumulative impacts of projects will no longer be pushed under the rug, it means searching for sorely needed ways to diversify our economy and it means that no one will have bought her vote.
In this endeavor, her science-driven analytical expertise will add a valuable dimension hereto lacking on the board.
NVR version 2/11/20: Buying elections in Napa Valley’s 4th district
By now, every citizen in this country is aware that elections are being bought. Almost impossible to reverse this corrupt culture at the national level, perhaps it is at the local levels. How inspiring if that place were the Napa Valley.
Consider that citizens time and time again have stood no chance in opposing wineries in places where they impair the convenience, even safety of the locals, or the dozens which have their use permits adjusted to fit their violations just for the asking, increasing their visitors and events or becoming veritable restaurants with commercial kitchens causing ones in the cities to close.
All the while the impacts of these establishments have been certified as mitigated to “less than significant” without standards to measure them against, year after year, project after project piled on top of one another. The ordinary citizens in this county who go to work every day have been trusting our government to indeed have all impacts mitigated. Until one day, they wake up and what took them 20 minutes to go to work, takes now 40. Mitigated?
The jobs this kind of growth creates -- vineyard and hospitality workers - are the lowest paying ones. They invite commuters who, in turn, require affordable housing and let’s be honest, several thousand units of them to make an appreciable dent.
But more housing units put a strain in our resources such as water and to our infrastructure such as water, sewer, electrical and gas delivery networks and diminish its useful life.
Our supervisors are well-educated people who ought to know what’s going on. They live where we live, they know that their policies are inviting more and more low paying jobs, they know that wineries in remote areas with accessibility problems are the wrong places for them, they know that their economy model is destroying our common quality of life and yet, they continue the course. They even instituted a “streamlining” winery approval process which excludes public testimony, designed to sideline the considerable brain power of citizens in this county as a nuisance.
They have also distanced themselves from project approvals by leaving it up to their hand-picked, unelected Planning Commissioners. They hear about them only on appeal which is an expensive process for ordinary citizens. Non-responsive government invites expensive lawsuits as the county well knows.
Amber Manfree is a Ph.D scientist whose campaign has collected fewer than $30,000. Her opponent, Mr. Pedroza, has about $250,000, 95% of which come from the hospitality and winery businesses (amounts and percentages change daily). Five donors alone have contributed over $110,000. Law firms hoping for positive rulings for projects they represent, and like sold ambassadorships, his Planning Commissioner’s firm are among his contributors. It is hard to disassociate this culture with the growth model the county keeps promoting. And bit by bit, the Napa Valley is being destroyed. From within.
I read a few letters in support of Mr. Pedroza. They thank him for helping them through their home permitting process after the 2017 fire. Such help shouldn’t be needed. Clients whose home I designed only 18 years ago had to wait eight weeks to get their permit, even two weeks just to get a nailing inspection. Roadblocks, rather than streamlining where streamlining ought to have been for the fire victims. Approved plans are still not kept on record at the county when people lose them in a fire as was in this case. All under Mr. Pedroza’s watch.
And when it came to support his district’s constituency in their fight to disallow helicopter landings at a private home in their neighborhood, he never as much lifted his finger to support them claiming conflict of interest. But when it came to Measure D, which disallowed helicopter landings at residences in general, he continued to remain silent even though he voted for the county to adopt a single interest measure saving it the expense of going to the voters.
Ms. Manfree’ s primary platform states: “Putting locals first.”
It is about time someone running for supervisor committed to that. This does not mean she is taking aim at the hospitality and wine industries. What it means is balance - a highly complex undertaking at this point - in the way growth in general is being envisioned and managed considering that ordinary people also live here but striped of their balancing power. It means that cumulative impacts of projects will no longer be pushed under the rug, it means searching for sorely needed ways to diversify our economy and it means that no one will have bought her vote.
In this endeavor, her science-driven analytical expertise will add a valuable dimension hereto lacking on the board.
NVR version 2/11/20: Buying elections in Napa Valley’s 4th district
The battle for the hills on: Growth Issues
Bill Hocker - Feb 11,20 expand... Share
NVR 2/11/20: A lineup of Napa wine country controversies is coming back for hearings
At a previous BOS meeting Planning Director made a brief list of appeal projects that would be coming up before the Supes, those outlined in Barry Eberling's article, and mentioned that there would probably be more.
It has been 6 years since the Walt Ranch Project and Mountain Peak projects became known to their neighbors. The two projects, along with the Yountville Hill Winery, ignited a broader realization among county residents that the development trajectory in the county was beginning to impact residents feeling of well being living in a rural oasis in the greater Bay Area. It has corresponded with an effort following the 2008 recession to encourage more tourism into the county to support a movement of the wine industry from distributer sales to direct to consumer sales through increased winery visitation. The increasing number of project appeals and the pursuit of litigation beyond the appeals are the result. Thus far, unfortunately, there is little evidence that community pushback has done much more than slow down the conversion of the landscape into building sites and the ultimate suburbanization of Napa County.
At a previous BOS meeting Planning Director made a brief list of appeal projects that would be coming up before the Supes, those outlined in Barry Eberling's article, and mentioned that there would probably be more.
It has been 6 years since the Walt Ranch Project and Mountain Peak projects became known to their neighbors. The two projects, along with the Yountville Hill Winery, ignited a broader realization among county residents that the development trajectory in the county was beginning to impact residents feeling of well being living in a rural oasis in the greater Bay Area. It has corresponded with an effort following the 2008 recession to encourage more tourism into the county to support a movement of the wine industry from distributer sales to direct to consumer sales through increased winery visitation. The increasing number of project appeals and the pursuit of litigation beyond the appeals are the result. Thus far, unfortunately, there is little evidence that community pushback has done much more than slow down the conversion of the landscape into building sites and the ultimate suburbanization of Napa County.
The grape glut on: The Winery Glut
Bill Hocker - Feb 2,20 expand... Share
Update 8/23/20
NVR 2/23/20: Napa, North Bay growers face a softened, fluid market for premium grapes
2/2/20
CNN 2/17/29: The price of wine is dropping fast
NVR 2/6/20: To solve grape glut, California growers told to reduce 5 percent of vineyard acres
NVR 2/11/20: California's grape crush report not reflective of market, experts say
It is perhaps not illogical that the efforts by the county and wine industry in Napa to streamline winery use permit approvals is happening at the same time that demand for wine is falling from of lack of interest by a new generation of consumers, avid foodies nonetheless turned off by the stuffy pretensions, high costs and phony hard-sell "experiences" of wine connoisseurship.
A similar dynamic happened when wine demand tanked in the great recession and the county and industry also pushed the County to encourage more winery tourism. Changes in the WDO to allow more food service at wineries and the creation of Visit Napa Valley were the result. More wineries have since been approved to attract more tourists needing more restaurants and hotels requiring more commuting workers, parking lots, affordable housing, infrastructure and road expansions.
And poof, here we are, a beautiful rural landscape and an authentic, productive agricultural economy are disappearing, being reduced to a mass-market tourist trap living on the fumes of a storied past.
NVR 2/23/20: Napa, North Bay growers face a softened, fluid market for premium grapes
2/2/20
CNN 2/17/29: The price of wine is dropping fast
NVR 2/6/20: To solve grape glut, California growers told to reduce 5 percent of vineyard acres
NVR 2/11/20: California's grape crush report not reflective of market, experts say
It is perhaps not illogical that the efforts by the county and wine industry in Napa to streamline winery use permit approvals is happening at the same time that demand for wine is falling from of lack of interest by a new generation of consumers, avid foodies nonetheless turned off by the stuffy pretensions, high costs and phony hard-sell "experiences" of wine connoisseurship.
A similar dynamic happened when wine demand tanked in the great recession and the county and industry also pushed the County to encourage more winery tourism. Changes in the WDO to allow more food service at wineries and the creation of Visit Napa Valley were the result. More wineries have since been approved to attract more tourists needing more restaurants and hotels requiring more commuting workers, parking lots, affordable housing, infrastructure and road expansions.
And poof, here we are, a beautiful rural landscape and an authentic, productive agricultural economy are disappearing, being reduced to a mass-market tourist trap living on the fumes of a storied past.
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