SodaCanyonRoad | Oxbow Tourist Trap
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Oxbow Tourist Trap
Bill Hocker | Apr 1, 2024 on: The Hotel Binge

Update 4/5/24
NVR 4/4/24: More rooms: Napa City Council approves updated designs for Oxbow hotel

Update 4/1/24 A bad decision made worse
NVR 4/1/124: Updated Oxbow hotel plan to go before Napa City Council
Staff Agenda Letter and Documents
Comments by Napa Housing Coalition , Etc.

Following the City Planning Commission's Feb. 1 approval of the reconfiguration of the hotel to be more salable to a mass-market hotel chain, the project goes before the City Council on Apr 2nd 2024. A project that was an eyesore barrier between downtown and the Oxbow Market becomes an even greater barrier with the elimination of any public serving facilities for two blocks on 1st Street. It is a change made solely to accommodate the bottom-line calculation of a mass-market hotel chain (that may even sell the project to an even lower grade owner, if history is a guide) with no regard to the public service aspect that any building project permitted in the city's commercial center should serve. The planning commission was very unwise to approve this building in the first place and doubly unwise to approve the revision. The city has failed miserably in creating the guidelines for the integration of the Oxbow District with the rest of the town.

Again look at the rendering. Together with the Black Elk Hotel approved in 2017, a wall has been created between the town and the District. It hides both the District and the closest of Napa's few hillides visible from the center of town. Both of these hotels have not been built. It is not too late to rectify very bad planning decisions. City Council, tear down this wall!

Update 1/30/24
NVR 1/30/24: Napa city Planning Commission to review new permits for Oxbow district hotel
At the Napa City Planning Commission on 2/1/24. The agenda is here.

These developers have a lousy track record on their previous developments: Cambria hotels in Napa, Sonoma counties lost in $80 million foreclosure Why should anyone respect or approve their numbers this time.

NVR 3/6/23: New developer of Napa Oxbow hotel asks for more rooms

Update 3/8/22
Friends of the Napa River LTE 3/8/22: Protect Oxbow District's 'unique character'

The previous branding effort of the Oxbow District in 2018 (see below) already had one aproved blot on its unique character: the 5-story tenament-house-like Black Oak hotel. There are now two approved hotels, which, as can be seen from the rendering immediately below (that tries to fade-out the impact of the Black Oak) completely block any view of the district and the hills beyond from downtown and any sense of a downtown from the Oxbow District. Unless the proposal by the Friends of the Napa River includes a revocation of these two permits, and an effort to defeat the monumental 5-story Wine Train Hotel, there is no hope of achieving the goals of "building small and retaining the Oxbow District's unique character." The damage to the character of the district is already entitled.

Update 11/20/20 Foxbow Hotel
NVR 11/20/20: Napa council narrowly approves 4-story hotel for Oxbow District

The rendering shows as clearly as possible the results noted in the discussion of the Black Elk Hotel below: that the development being approved by the city for the Oxbow tourism district is in fact creating an inhospitable barrier between the district and downtown. The walk between the two, perhaps the most heavily touristed route in the city, is already a dispiriting gauntlet of traffic and narrow sidewalks. Now the walker will be confronted by a wall of buildings before reaching the destination.

The lack of overall city planning and the relegation of the future development of the city to the avarice of building developers wishing to maximise their envelopes is just one more example of the failure the governments of Napa County to maintain the rural, small town, agricultural character that made this an enjoyable place to live and a memorable place to visit.


NVR 7/17/20: Napa's Planning Commission declines to recommend Oxbow hotel project
NVR 7/11/20: City to evaluate Napa hotel straddling Wine Train line; two historic homes to be moved

NVR 3/2/18: Napa planners ask is Foxbow too much hotel for the neighborhood
NVR 2/28/18: Napa city planners to take up Foxbow hotel plan in Oxbow District

Oh No! Another over-scaled, over-wrought hotel crammed onto First Street.
This one is more apartment-looking than the previous version, an advantage if the tourism market crashes at the end of this hotel bubble.

Preliminary review at the Napa City Planning Commission Thursday, Mar 1st, 2018 at 5:30pm. Staff report is here.


1/16/19 Oxbow Branding Study
NVR 1/16/19: Study supports branding Napa's Oxbow district, showcasing river

2018 ULI Oxbow Branding study

A well done study, but one that has as its purpose the development and marketing of yet another tourist attraction to further urbanize the Napa Valley, adding to the many impacts that are degrading what was until recently a prized rural, small-town quality of life.

It has come at least one building approval too late. From the article: "city leaders can ...consider zoning that would prevent new construction from blocking views of the river and Napa Valley edges". It was obvious that the Black Elk hotel was a bad idea from an urban planning standpoint when it was proposed (see update 7/14/17 here) and yet it was approved anyway. Coming a year after the Black Elk approval, It could be that this study was a result of that unfortunate event. (Or perhaps it was in reaction to the massive Wine Train Hotel proposed next door. Or the Foxbow Hotel just kitty corner. Or maybe it was simply a reaction to the already built, noisy and tacky "The Studio", the true definition of a tourist trap venue.)

Why do government leaders always take action after the fact - waiting for problems to become insoluble before trying to solve them?



Update 1/6/18 Wine Train Hotel
NVR 1/6/18: Napa planners comment on Wine Train's future hotel, rail depot on McKinstry Street
The Staff report on the project is here. (large file)
NVR 12/23/17: Top 10 of 2017, No. 7: Hotels, tourism continue Napa boom

7/14/17 Black Elk Hotel
NVR 8/18/17: Napa planners approve 5-story Black Elk hotel in Oxbow district
NVR 7/4/17: Proposed four-story Oxbow hotel to receive Napa planners' scrutiny

The Black Elk Hotel had a preliminary review by the Napa City Planning Commission on July 6th 2017. The Staff Report and Documents are here. It is a very innappropriate building for the location, out of scale, a visual barrier to the Oxbow district, of "barnish" shape and materials out of place in its urban setting, a box of a building trying to squeeze as many hotel rooms as possible on the small site, which brought to mind a 19th century tenement house.

What became very apparent here, and in all of the hotel projects in the news recently, is that the city has no master plan for the development of the city, no commitment to integrate housing and real people and businesses into the tourism economy, and no design guidelines to regulate what the character of the place will become. As with the rural areas of the county, the future of Napa City is being irrevocably altered in this developer boom period, and the Planning Commission decisions about Napa's future are being made on an ad hoc basis, one isolated project at a time, without looking at the long term result. Which, of course, will be a hodgepodge of developers' schemes, some with good taste and some without, trying to maximize the money to be made from the tourist trade on every square inch of the city, while the residents are forced out.