Benjamin Ranch Winery

About 10 acres of Rutherford Dust will be paved over for the project.

Nov 16, 2021

    "...the major focus of our county and this commission should be on agricultural preservation, and I mean growing of crops, and to the extent that we don't consider ag preservation as kind of a lead in these discussions, it's troubling."
    -- County Planning Comm. Dave Whitmer, 2021

Neighbors of the Benjamin Ranch Winery proposal on Napa's reknowned Rutherford Bench have thrown down the gauntlet with a website devoted to their opposition to the project, following in the footsteps of opponents to Angwin housing, Yountville Hill, Woolls Ranch, Walt Ranch, Syar and Mountain Peak. The project needs to be opposed.

Keep Rutherford Rural website

The numbers in production and especially in tourism will impact the entire county and more public involvement needs to be brought to the process than has hitherto taken place.

475,000 gal/yr
87,300 sf of building area
86,000 visitors/yr
61 employees
94 parking spaces
10± acres of Rutherford Dust lost

The project represents the largest increase in production capacity in the Ag Preserve since who knows when, and the largest visitation increase since the Carevan Serai benchmark in 2011. It will also be one of the largest single conversions of the Ag Preserve land into hardscape.


You must log in to add comments  | Share this topic

Benjamin Ranch Appeal

Bill Hocker - Nov 13, 2021 10:44AM  Share #2239

Update 11/18/21
NVR 11/18/21: Treasury Wine Estates to acquire Frank Family Vineyards
Press Release 11/17/21: Treasury Wine Estates Announces Acquisition of Frank Family Vineyards
Variety 11/17/21: Rich Frank’s Frank Family Vineyards Sold for $315 Million to Treasury Americas

What to make of this surprise? Negotiations for the sale of the property were obviously happening at the same time as the the project was coming up before the Planning Commission, if not before. So much for testimonials of character witnesses at planning commission hearings.

What does it mean for the Benjamin Ranch Winery? Treasury already has ±760,000 visitor slots/yr and ±8 million gal/yr of capacity in its better-known Beaulieu, Beringer, Stirling and Etude WIneries. Another Napa brand may be an added profit source, but spending $20+ million on another venue to add a bit more capacity or a few more tourists to its Napa holdings could be a questionable investment. No mention of physical expansion, only brand addition, in the press release. Will the appeal still be contested in March? Stay tuned.

What it does show is the ongoing absorption of Napa brands under large corporate ownership, and the further erosion of any "local" authenticity to the Napa name as the industry continues to move toward a wine-themed Las Vegas named "NAPA!". Most buyers won't know or care that a wine and its glitzy winery are owned by an Australian Corporation. But oenophiles will probably see it as a bit more tarnish on the Napa brand and continue to seek their cult discoveries elsewhere.

Update 11/13/21
NVR 11/12/21: Hearing over proposed, large Napa Valley winery could be delayed
NV2050 on Benjamin Ranch 11/9/21: Here We Go Again: Appeal of the Frank Family/Benjamin Ranch Project in Rutherford is Gaining Support
SCR 11/11/21To the BOS on Benjamin Ranch

Neighbors are appealing the approval of the Benjamin Ranch Winery by the planning commission last May. The appeal will be heard by the Board of Supervisors on 9/14/21 [now continued to 11/16/21].
Notice of Appeal Hearing
Appeal Document (from KRR website)

It would seem that all of the submissions to the administrative record needed for the Benjamin Ranch appeal were made in the first of the two Planning Commission hearings and that further presentation at the second was seen as unnecessary.

Given the Board's pro-development makeup (see how dismissively the Board treated the resident-farmers surrounding the Scarlett Winery), opponents of the Bengamin Ranch Winery must also be anticipating an appeal loss and, hopefully, already preparing their CEQA litigation.

Will this be the project that finally convinces the "responsible" but silent resident growers and vintners of Napa County that their way of life is also threatend by the tourism expansion that much of the wine industry and the county government have embraced, a conviction long felt by the rural residents not tied to the wine-tourism economy? Probably not.

In any case, much like global warming, it is a bit late to undo the urban development trajectory undertaken in the county over the last 20 years. The hundreds of approved, as-yet-unbuilt projects will continue to bring more workers and tourists needing ever more housing, infrastructure, commercial and hospitality development. Urbanization, like global warming, is a cyclical process with each individual event amplifying the occurance of future events.

Which is not to negate the obligation that each individual community has to resist the urban development that threatens the quiet and peaceful enjoyment of their neighborhood.

To the BOS on Benjamin Ranch

Bill Hocker - Nov 11, 2021 4:13PM  Share #2236

[Letter sent to the BOS for the 10/16/21 Benjamin Ranch appeal hearing which was continued at the last minute]

Nov 11, 2021


Geographer Amber Manfree has recently produced a map (not done for this project) showing building projects on Ag Preserve lands since 1993. I have reproduced a screenshot of her Google Earth interactive map with the Benjamin Ranch development area overlayed.

Building Projects in the Ag Preserve since 1993

The intent here is not to show that the project is larger than other recent building projects, (although at 10 acres of development area it is one of the largest), but to show that as you continue to approve building development in the Ag Preserve you are creating exactly the situation that your predecessors were concerned about in crafting the legislation to protect an agricultural economy from urbanization. It is also a concern often heard in your public discussions, somewhat ingenuously I must say, while you continue to approve building projects now.

From the findings of the Winery Definition Ordinance, 1990:
    "(e) Napa County is one of the smallest counties in California and within the County areas suitable for quality vineyards are limited and irreplaceable. Any project that directly or indirectly results in the removal of existing or potential vineyard land from use depletes the inventory of such land forever.

    (f) The cumulative effect of such projects if far greater than the sum of individual projects. The interspersing of non-agricultural structures and activities throughout agricultural areas in excess of what already exists will result in a significant increase in the problems and costs of maintaining vineyards and discourage the continued use of the land for agricultural purposes."

From the findings of Measure J, Agricultural Lands Preservation Initiative, 1990:
    "Uncontrolled urban encroachment into agricultural and watershed areas will impair agriculture and threaten the public health, safety and welfare by causing increased traffic congestion, associated air pollution and potentially serious water problems, such as pollution, depletion and sedimentation of available water resources."

From the vision statement of the Napa General Plan, 2008:
    "While other Bay Area counties have experienced unprecedented development and urban infrastructure expansion over the last four decades, Napa County's citizens have conscientiously preserved the agricultural lands and rural character that we treasure."

From Supervisor Alfredo Pedroza, 2016:
    "Once our open space is gone, it's gone."

The appellants of the Benjamin Ranch Winery approval are asking that the project be evaluated with a full Environmental Impact Report. That is the least you should require. It is curious that every vineyard conversion in the county over 100 acres routinely requires an EIR to assess its impacts. But for a winery that would theoreticaly need an additional 700 acres of vines to fill its tanks (or those of the wineries that will lose production to this facility), while paving over some 10 acres of the best vineyard land in the county, a neg dec from the planning department is deemed sufficient. It is not.

The total scale of this project, 475,000 gal/yr, 86,000 visitors/yr, 61 new employees, and all of the traffic, service, resource and accommmodation impacts throughout the county that such quantities present, has not happened in the Ag Preserve in the last decade, if not much longer. A more thorough airing of its impacts and the trajectory of building development on the valley floor that it represents and portends, with a full EIR, is the least you can responsibly do in this case.

But you should do more. It is beyond time for you to realistically consider the impacts of a building project on every 10+ acre parcel allowed under current zoning. It is well beyond time for you to begin to live up to the lofty words quoted above and stop the urbanization that threatens the rural character, resources, community harmony and long term survival of agriculture and open space in Napa County.

This particular project is on some of the most valuable arable land in the world. Preserve it. Don't pave it over as some ritual sacrifice to "economic growth." Napa can easily remain a successful economy if it maintains the natural resources necessary for great wines. It doesn't need more tourist attractions.

Please, stop pandering to a tourism industry or donor class whose only interest is in the profit or conceit to be had from a building on each and every allowable parcel in the county. Start listening to neighbors and residents, many also members of the wine industry, whose interest is in maintaining the rural environment that makes Napa a desirable place to live and a viable place to grow crops in the urban Bay Area.

You have a responsibility to previous public servants and citizens who, over the last fifty years, have resisted a tidal wave of development pressure in protecting the agricultural lands and open space that still remain. Deny this project while considering the dozens if not hundreds of projects that might come after it, and work to end the ongoing urbanization of Napa County. You owe it to your predecessors, to your constituents and to posterity.

Bill Hocker

More comments on the Benjamin Ranch Project are here
Notes on Amber Manfree's Urbanization Map of the Ag Preserve are here

Benjamin Ranch at the Planning Commission

Bill Hocker - May 19, 2021 10:42AM  Share #2238

The Planning Commission approved the Benjamin Ranch Winery on 5/19/21 to complete the approval of the 6 wineries that came up last fall. The developer had dropped the visitation numbers from 154,000/yr to 87,000/yr even before the project was continued in Sept. The vote here was 3-2 with Comms. Cottrell and Joelle opposed. Given the opposition to the project at the first hearing including from activist organizatons, significant wine industry names with lawyers, CEQA letters and peer traffic reports, it was a bit odd that the project had so little opposition in this hearing. Only two individual neighbors spoke. Where did that opposition go? What gives?

Agenda and documents
Video of hearing

One interesting public comment made in support of the project was from a friend of Mr. Frank, who traveled the world a lot, and wanted to support Napa Valley wherever he could. He said "I will say to you that one of our biggest challenges going forward is to repolish the brand that we all call Napa Valley. We need to take that challenge very very seriously." I haven't heard compliants about the quality of Napa wines. Perhaps the bottle price. Or perhaps the cost of staying and eating here. Or the traffic to be endured getting here. There is much that should be done to polish the brand, but I'm not sure how the 87,000 more visitors a year, and the traffic they will add, will do it. In fact, the last thing needed now is another mega-tourist attraction hoping to turn Napa into a wine-themed Branson or Las Vegas. Perhaps the tarnish the speaker felt while trying to boost the Valley in his world travels, was the transition the world knows as "napafication": the process of draining a wine region of its authenticity by turning it into a tourist attraction. One more ride in the amusement park won't help.

share this page