Bill Hocker | Nov 13, 2021Update 11/18/21
NVR 11/18/21: Treasury Wine Estates to acquire Frank Family Vineyards
Press Release 11/17/21: Treasury Wine Estates Announces Acquisition of Frank Family Vineyards
Variety 11/17/21: Rich Frank’s Frank Family Vineyards Sold for $315 Million to Treasury Americas
What to make of this surprise? Negotiations for the sale of the property were obviously happening at the same time as the the project was coming up before the Planning Commission, if not before. So much for testimonials of character witnesses at planning commission hearings.
What does it mean for the Benjamin Ranch Winery? Treasury already has ±760,000 visitor slots/yr and ±8 million gal/yr of capacity in its better-known Beaulieu, Beringer, Stirling and Etude WIneries. Another Napa brand may be an added profit source, but spending $20+ million on another venue to add a bit more capacity or a few more tourists to its Napa holdings could be a questionable investment. No mention of physical expansion, only brand addition, in the press release. Will the appeal still be contested in March? Stay tuned.
What it does show is the ongoing absorption of Napa brands under large corporate ownership, and the further erosion of any "local" authenticity to the Napa name as the industry continues to move toward a wine-themed Las Vegas named "NAPA!". Most buyers won't know or care that a wine and its glitzy winery are owned by an Australian Corporation. But oenophiles will probably see it as a bit more tarnish on the Napa brand and continue to seek their cult discoveries elsewhere.
NVR 11/12/21: Hearing over proposed, large Napa Valley winery could be delayed
NV2050 on Benjamin Ranch 11/9/21: Here We Go Again: Appeal of the Frank Family/Benjamin Ranch Project in Rutherford is Gaining Support
SCR 11/11/21To the BOS on Benjamin Ranch
Neighbors are appealing the approval of the Benjamin Ranch Winery by the planning commission last May. The appeal will be heard by the Board of Supervisors on 9/14/21 [now continued to 11/16/21
Notice of Appeal Hearing
(from KRR website
It would seem that all of the submissions to the administrative record needed for the Benjamin Ranch appeal were made in the first of the two Planning Commission hearings and that further presentation at the second was seen as unnecessary.
Given the Board's pro-development makeup (see how dismissively the Board treated the resident-farmers surrounding the Scarlett Winery
), opponents of the Bengamin Ranch Winery must also be anticipating an appeal loss and, hopefully, already preparing their CEQA litigation.
Will this be the project that finally convinces the "responsible" but silent resident growers and vintners of Napa County that their way of life is also threatend by the tourism expansion that much of the wine industry and the county government have embraced, a conviction long felt by the rural residents not tied to the wine-tourism economy? Probably not.
In any case, much like global warming, it is a bit late to undo the urban development trajectory undertaken in the county over the last 20 years. The hundreds of approved, as-yet-unbuilt projects will continue to bring more workers and tourists needing ever more housing, infrastructure, commercial and hospitality development. Urbanization, like global warming, is a cyclical process with each individual event amplifying the occurance of future events.
Which is not to negate the obligation that each individual community has to resist the urban development that threatens the quiet and peaceful enjoyment of their neighborhood.