Soda Canyon Road | Sandy Ericson digs into Direct-to-Consumer

SodaCanyonRoad | Sandy Ericson digs into Direct-to-Consumer

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Sandy Ericson digs into Direct-to-Consumer

Daniel Mufson | Feb 20, 2015 on: The WDO

Sandy Ericson of St. Helena offers an interesting way to understand what is happening to OUR valley: the sale of tickets for wine tastings and special events.

Selling tickets, not wine in the Napa Valley