SodaCanyonRoad | Redefining Napa Vision 2050

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Redefining Napa Vision 2050
Harris Nussbaum | Jan 24, 2017 on: Napa Vision 2050

In a recent front-page article in the Napa Valley Register "Wine Battle Now A Pizza Fight," Rex Stults from the Napa Valley Vintners is quoted as describing Vision 2050 as "a small, divisive group of people with the ambition of taking down the Napa Valley wine industry."

That troubles me because it so far from the truth. Vision 2050 is actually a coalition of 14 local groups that got together because they saw our political leaders approving every winery and vineyard development, without regard to its impact on the environment, water, residents, and the wine industry itself. It has a great appreciation for all the wine industry does for this valley and wants it to succeed.

It is actually a very large group of local citizens from 14 significant organizations including Get A Grip, Sierra Club, Mt. Veeder Stewardship Council, Save Yountville Hill, Protect Rural Napa and others. It consists of grape growers, vintners, doctors, lawyers, educators, business people, and many other professionals. They are bright and articulate local residents who have a concern for the future of this Valley.

The wine industry here is changing. Locally owned wineries are often being bought up by international conglomerates with little connection to the valley. Most follow the rules laid down when they were approved. As in most industries there are a few bad apples that greatly violate the conditions of approval. A problem was that so many new wineries were being approved the county could not provide oversight to what they were doing.

Each group in Vision 2050 has an issue they are concerned about and it has split the power of the group, but there have been changes because of their efforts. Now is not the time for us to fight over pizza or to call each other names. I believe we all want the wine industry to succeed, but many fear that without some foresight it will destroy itself.

I want to thank Vision 2050 for its efforts to bring many Napa residents together and to the wine industry for supporting many worthwhile programs.

NVR version 1/20/17: Redefining Vision 2050