SodaCanyonRoad | Beckstoffer steps up again
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Beckstoffer steps up again
Bill Hocker | Jan 7, 2016 on: Open Comments

NVR 1/6/16: Beckstoffers preserve 25 acres of St. Helena farmland

In this 2015 article from the Virginia Quarterly Review, James Conaway quotes Andy Beckstoffer:

    "At this point I have to decide what my career's worth. Never in the history of mankind has agriculture withstood urban growth long-term, but here we have the best chance. Agriculture's clearly the highest and best use of the land, but whether that will save it I can't say."
I have used the middle sentence as a touchstone in describing what all of the activism is about these last 2 years. But the first sentence is important here: his career and legacy as a steward of agricultural land (profitable to be sure) is worth more than the increased profits to be made by converting his fields into tourist attractions. Is it up to Andy Beckstoffer to individually save the agricultural base of the county, when the government is unwilling itself to stand up to good-life entrepreneurs for whom growing things is just not profitable enough; and to stand up for its own general plan vision of a "sustainable rural community"? It may be. He is, of course, in a better position than anyone to withstand the urban growth encroaching into the vineyards in the form of event centers. But more will have to stand up to ensure the long-term viability of a rural Napa county.

The canard gets repeated often these days that it's either tourism or houses. It's not. It just takes a recognition and acceptance on the part of individuals and our government that maintaining the agriculture is more important than maximizing profits. It was the same decision that was made in 1968. Decide to forego some profit (not all because Napa grapes are a profitable investment, as Andy Beckstoffer well knows) and agriculture survives, without the urbanization that development interests seek.

One of the things that has maintained the energy needed for this quixotic quest to save the county from itself has been the recognition that at least some growers, and some vintners, see that the development trends in the county will not allow their way of life, their careers, to survive into the future. Few have been willing to stand up publicly, either from fear of losing potential future profits, or from a sense of omertà among the fellowship of the wine industry. Lets hope this is an indication that the attitude is changing.

More on Andy Beckstoffer on SCR here:
More James Conaway
Beckstoffer on development in St Helena
Beckstoffer Vineyards letter on code enforcement