SodaCanyonRoad | The Wine Industry Strikes Back

The Wine Industry Strikes Back

Daniel Mufson | Jan 15, 2017 on: Napa Vision 2050

Saturday Night Massacre: Goliath Gobbled our Pizza Money

A note from Napa Vision 2050 President Dan Mufson:

I have a disturbing story to tell you. This is a story of bullying and intimidation - the kind you read about in coal country. You don’t expect it here in Our Napa Valley.

On Friday we sent you an email newsletter describing the Register’s No. 1 story of the year, “Wine Industry Under Fire” and we told you of our January 22 fundraiser wherein we had partnered with Forge Pizza restaurant for a dine and donate event where they would give us a percentage of each check when you showed the Napa Vision 2050/Forge flyer.

That was Friday. Well, by Saturday night apparently enough wine industry reps and wineries had called the Forge to complain about our Dine and Donate agreement that Forge cancelled the fundraiser. Let’s get this straight, the billion dollar wine business objected to our nonprofit, dedicated to the health and environment in Napa, Our Napa Valley, collecting some donations from the pizza that its supporters purchased. The wine industry’s fingerprints are clearly all over this episode.

So now you have it, the magnanimous, gracious, “community-minded” wine industry steps in to deny us our pizza money—it would be hilarious if it weren’t true. Rest assured, Napa, we’re not going to be bullied away. We are your neighbors from all over the county. We have spent over $200,000 out of our own pockets fighting for sanity in growth, fighting for clean air and water. We’re continuing the fight against the expansion of the Syar Mine and its carcinogenic pollutants, the Walt Ranch deforesting Atlas Peak, digging into why Napa County has the highest rates of cancer among all California counties, shining light on the wineries who violate their permits and the County government that allows all of this.

You know we always look to Our Napa Valley to come together in these efforts. We’ve got a big lemon here. Let’s make a lot of lemonade. Big Bully Wine scuttled our Forge Dine and Donate so we’ll have to do our fundraising elsewhere. Scratch the Forge Dine and Donate on January 22 -- we’ll let know real quick when and where our Napa Vision 2050’s Fundraising Pizza Party will be.

Yours respectfully,

Dan Mufson
Napa Vision 2050