Eternal vigilance is the price of preserving the Napa Valley.
- Former Planning Dir. Jim Hickey 2008 (RIP 2017)
This website was intended to create an online resource for the residents of Soda Canyon Road and its tributaries Loma Vista Drive, Soda Springs Road, Ridge Road and Chimney Rock Road, located in Napa County, California.
It was born out of the threat of a large tourism-winery project proposed at the top of our remote and winding road.
But that project is only one of many now being proposed, approved and built throughout Napa county, and this site now documents the efforts of those other impacted residents to protect their communities from similar commercialization. And Napans are not alone. The negative impacts of wine tourism on rural agricultural communities are being contested by residents all over the state and the nation.
While some vineyard acreage has been added in the last 20 years, there is already much more winery capacity than needed to process Napa grapes in the county. Yet more wineries are being approved, not to support Napa agriculture, but to provide venues to bring more tourist dollars into the county. On the valley floor the dominance of tourism over wine making is represented by French and Persian Palaces, Tuscan Castles, Aerial Trams and a vast sculpture garden of ego-fueled modernist statements. The great old wineries have been refurbished to bring a whiff of Disneyland or Planet Hollywood to the Valley. Highway 29 has traffic jams worthy of San Francisco and the Silverado Trail is beginning to resemble a two lane freeway (or worse, Hwy 29!). In the watersheds, clear cutting of forests for the estate-winery fantasies of plutocrats brings good-life enterprise to even the most remote neighborhoods.
County residents have always supported the wine industry for the character of the environment and economy it has produced. But that support is eroding as vanity event centers proliferate and wine corporations move into entertainment. Winery tourism and marketing events have moved from an incidental and subordinate aspect of winery economics to the reason for their being. The impacts of this shift, in traffic, lack of affordable housing and neighborhood commercialization, are no longer palatable, and the pushback of residents hoping to maintain the rural, small-town character that they grew up with or found here is the result. Until the industry adopts a less destructive way of marketing their goods (and the internet age offers other ways in addition to traditional legwork), until it recognizes the enormous difference in community impacts between grape processing and tourist processing, the industry should expect condemnation from those more concerned about the future quality of their lives and their environment than the quality of tourism experiences occurring next door.
But expanding tourism is only one facet of the ongoing urban developement, and this site has also begun to recognize that the loss of the rural character we all treasure is more than just one industry's problem. It is the mentality, a part of the American DNA, promoted by all development interests and enabled by governments controlled by development interests, that growth is good and lack of growth is death. Napa County has made a very strong commitment to protecting its rural environment and economy. As one grapegrower has said, this is one place on earth where agriculture might be able to hold out against urbanization. Yet the growth, in wineries, tourism facilities, industrial projects, housing projects, commercial centers continues.
If the county wishes to maintain its rural environment for the next 50 years, it needs to reject a growth economy based on the unlimited profitability of continued urbanization and commit to a stable economy, based on the limited amount of agricultural land with an appropriate mix of wine, tourism, industry and housing that provides the quality of life worth having and the survival of an industry worth supporting. Unless we act now the rural, small-town life that still exists here, as well as the rural environment that is our home on Soda Canyon Road, will soon be gone.
But that project is only one of many now being proposed, approved and built throughout Napa county, and this site now documents the efforts of those other impacted residents to protect their communities from similar commercialization. And Napans are not alone. The negative impacts of wine tourism on rural agricultural communities are being contested by residents all over the state and the nation.
While some vineyard acreage has been added in the last 20 years, there is already much more winery capacity than needed to process Napa grapes in the county. Yet more wineries are being approved, not to support Napa agriculture, but to provide venues to bring more tourist dollars into the county. On the valley floor the dominance of tourism over wine making is represented by French and Persian Palaces, Tuscan Castles, Aerial Trams and a vast sculpture garden of ego-fueled modernist statements. The great old wineries have been refurbished to bring a whiff of Disneyland or Planet Hollywood to the Valley. Highway 29 has traffic jams worthy of San Francisco and the Silverado Trail is beginning to resemble a two lane freeway (or worse, Hwy 29!). In the watersheds, clear cutting of forests for the estate-winery fantasies of plutocrats brings good-life enterprise to even the most remote neighborhoods.
County residents have always supported the wine industry for the character of the environment and economy it has produced. But that support is eroding as vanity event centers proliferate and wine corporations move into entertainment. Winery tourism and marketing events have moved from an incidental and subordinate aspect of winery economics to the reason for their being. The impacts of this shift, in traffic, lack of affordable housing and neighborhood commercialization, are no longer palatable, and the pushback of residents hoping to maintain the rural, small-town character that they grew up with or found here is the result. Until the industry adopts a less destructive way of marketing their goods (and the internet age offers other ways in addition to traditional legwork), until it recognizes the enormous difference in community impacts between grape processing and tourist processing, the industry should expect condemnation from those more concerned about the future quality of their lives and their environment than the quality of tourism experiences occurring next door.
But expanding tourism is only one facet of the ongoing urban developement, and this site has also begun to recognize that the loss of the rural character we all treasure is more than just one industry's problem. It is the mentality, a part of the American DNA, promoted by all development interests and enabled by governments controlled by development interests, that growth is good and lack of growth is death. Napa County has made a very strong commitment to protecting its rural environment and economy. As one grapegrower has said, this is one place on earth where agriculture might be able to hold out against urbanization. Yet the growth, in wineries, tourism facilities, industrial projects, housing projects, commercial centers continues.
If the county wishes to maintain its rural environment for the next 50 years, it needs to reject a growth economy based on the unlimited profitability of continued urbanization and commit to a stable economy, based on the limited amount of agricultural land with an appropriate mix of wine, tourism, industry and housing that provides the quality of life worth having and the survival of an industry worth supporting. Unless we act now the rural, small-town life that still exists here, as well as the rural environment that is our home on Soda Canyon Road, will soon be gone.
Latest Posts
Below are the latest posts made to any of the pages of this site with a link to the page in the upper right corner.
Planning Comm asked to approve 286,000 more visitors/yr on: The Winery Glut
Bill Hocker - Sep 16,20 expand... Share
The Fire on Monticello Road on: The Hennessey Fire on Soda Canyon Road
Bill Hocker - Sep 3,20 expand... Share
Update 9/16/20
Lenore Wilson poem-to-the-editor: Dark Mountain
And without the ads:
Update 9/12/20
The Economist 9/12/20: Wildfires will be more common in a warming world
The Economist gives a shoutout to the fire preparedness of CIrcle Oaks (with a mention of Larry Carr and crew). Unfortunately the article is buried behind a paywall. In the Sept 12-18 2020 print edition the article is titled "Learning to live with it". (more here)
Update 9/3/20
Dan Mufson forwards this article written and photographed by Hardy Wilson:
The Guardian 9/3/20: My family built our dream home in the woods. It was no match for wildfire
8/21/20 The Fire at Circle Oaks
Circle Oaks, the compact rural community of 180 homes often at the forefront of conservation issues in the County, seems to have resisted the siege of the fire. It was very ominious, but as of the afternoon of 8/21/20 things are looking better.
The Final Caltopo map at Circle Oaks is here
Lenore Wilson poem-to-the-editor: Dark Mountain
And without the ads:
Matter yearning to become spirit; white ash under the trees,
skid marks of the Lord’s breath.
So light where are you after all this --
my house in ruins, none of the past to rake, sift
none of it.
I raised my children here, young mother I was
all trial and error.
Dark mountain now and in the quiet hour
of dusk we left
slept next to the corral
in the sedan loaded with quilts,
bags of photos, memorabilia,
under the three hundred year old oak
that had watched the cattle
for a century
come and go,
and the cowboy that day of the fire
found every cow and calf
even the pair that huddled in the creek bed
as we had huddled in our seats, tried
to sleep
as the flames came nearer
and the next day that giant tree fell
right there after our departure.
Oh oil sheen black the pastures
where tar weed grew indelibly
each August, the golden cloth of it….
Raw-boned god,
you’ve traumatized your daughter--
wasn’t it enough
the friends I lost to suicide,
to cancer?
Do you listen, you there hardened
like the day moon,
twisted beauty of the madrone, the toyon,
short fuse of manzanita?
Leonore Wilson
Former Napa County Poet Laureate
skid marks of the Lord’s breath.
So light where are you after all this --
my house in ruins, none of the past to rake, sift
none of it.
I raised my children here, young mother I was
all trial and error.
Dark mountain now and in the quiet hour
of dusk we left
slept next to the corral
in the sedan loaded with quilts,
bags of photos, memorabilia,
under the three hundred year old oak
that had watched the cattle
for a century
come and go,
and the cowboy that day of the fire
found every cow and calf
even the pair that huddled in the creek bed
as we had huddled in our seats, tried
to sleep
as the flames came nearer
and the next day that giant tree fell
right there after our departure.
Oh oil sheen black the pastures
where tar weed grew indelibly
each August, the golden cloth of it….
Raw-boned god,
you’ve traumatized your daughter--
wasn’t it enough
the friends I lost to suicide,
to cancer?
Do you listen, you there hardened
like the day moon,
twisted beauty of the madrone, the toyon,
short fuse of manzanita?
Leonore Wilson
Former Napa County Poet Laureate
Update 9/12/20
The Economist 9/12/20: Wildfires will be more common in a warming world
The Economist gives a shoutout to the fire preparedness of CIrcle Oaks (with a mention of Larry Carr and crew). Unfortunately the article is buried behind a paywall. In the Sept 12-18 2020 print edition the article is titled "Learning to live with it". (more here)
Update 9/3/20
Photo: Hardy Wilson/The Guardian
The Guardian 9/3/20: My family built our dream home in the woods. It was no match for wildfire
8/21/20 The Fire at Circle Oaks
Circle Oaks, the compact rural community of 180 homes often at the forefront of conservation issues in the County, seems to have resisted the siege of the fire. It was very ominious, but as of the afternoon of 8/21/20 things are looking better.
The Final Caltopo map at Circle Oaks is here
Comments
Cindy Grupp - Aug 21, 2020 5:22PM
I just learned that Jim & Leonore Wilson lost their home on Monticello. The house had been in Leonore’s family for over 100 years. They are safe.
Lisa Hirayama - Aug 21, 2020 1:39PM
CO made it thru the night, but still not out of woods. Winds supposed to come up again and still lots of hot spots everywhere surrounding us. And the forecast Sun-Tues is more lightning storms and winds. We're in for it again....
Sadly, Jim and Leonore Wilson lost their house. I just talked to Jim and he's staying strong. Amazing.
Stay safe,
Lisa
Sadly, Jim and Leonore Wilson lost their house. I just talked to Jim and he's staying strong. Amazing.
Stay safe,
Lisa
Daniel Mufson - Aug 21, 2020 1:01PM
A tragic note from Leonore.
Begin forwarded message:
From: poet707@aol.com
Subject: Fire loss
Date: August 21, 2020 at 1:02:05 PM PDT
Reply-To: poet707@aol.com
Everything lost: our home, 100 YEAR OLD ranch except my mm's little house the cowboy sprayed down.
Sick here. My mom's childhood home, mine, my sons....
Thanks, Leonore p.s. We waited as long as we could, very little equipment ( we begged fire trucks to help us, but they said they had too many fires....) Pray for us please.
Begin forwarded message:
From: poet707@aol.com
Subject: Fire loss
Date: August 21, 2020 at 1:02:05 PM PDT
Reply-To: poet707@aol.com
Everything lost: our home, 100 YEAR OLD ranch except my mm's little house the cowboy sprayed down.
Sick here. My mom's childhood home, mine, my sons....
Thanks, Leonore p.s. We waited as long as we could, very little equipment ( we begged fire trucks to help us, but they said they had too many fires....) Pray for us please.
Lisa Hirayama - Aug 20, 2020 8:39PM
Hi Bill,
Larry stayed behind along with two other neighbor FF's, so I've got the best source 😊. I just talked to him and he said we're surrounded by fire, but the fire breaks are working so far. A strike team arrived today which was a relief because this morning he told me he didn't believe any help was coming. They were sent out into the surrounding area to work the fire but they're supposed to come back if they're needed for structure protection
He said we should be fine tonight as long as the wind doesn't come up. There's no wind right now, but I dread a Vacaville scenario. Are u looking at maps and figuring CO is a goner? Or did someone say something?
I learned in 2017 that none of the maps are very accurate. People were freaking that CO was burning and it wasn't.
Keep your fingers and toes crossed for us tonight.
Lisa
Larry stayed behind along with two other neighbor FF's, so I've got the best source 😊. I just talked to him and he said we're surrounded by fire, but the fire breaks are working so far. A strike team arrived today which was a relief because this morning he told me he didn't believe any help was coming. They were sent out into the surrounding area to work the fire but they're supposed to come back if they're needed for structure protection
He said we should be fine tonight as long as the wind doesn't come up. There's no wind right now, but I dread a Vacaville scenario. Are u looking at maps and figuring CO is a goner? Or did someone say something?
I learned in 2017 that none of the maps are very accurate. People were freaking that CO was burning and it wasn't.
Keep your fingers and toes crossed for us tonight.
Lisa
The fire at the end of the road on: The Hennessey Fire on Soda Canyon Road
Bill Hocker - Sep 1,20 expand... Share
Develop a Napa Wine Online portal on: Solutions
Bill Hocker - Aug 21,20 expand... Share
Update 8/21/20
Paul Mabray, the online wine sales evangelist, made another presentation to the Napa County Planning Commission on 8/19/20. It is the way forward in creating a viable wine industry that doesn't depend on the environmentally and culturally destructive use of tourism as a marketing vehicle. Will the County or the wine industry listen?
Update 4/18/20
NVR 4/18/20: COVID-19 could permanently reshape the business of wine in Napa Valley
This site was born out of the threat of proposed winery tourist attraction on the vineyard next to us at the very remote end of Soda Canyon Road. It was just one example the impact that tourism is having on all who live in Napa County. The basic argument of all of the articles on this site over the last 6 years is that tourism is bad for the maintenance of an economy based on agriculture and for the survival of a rural, small town lifestyle. Tourism is essentially an urbanizing process. More buildings are built for tourism venues, more workers must come to staff them, more housing and commercial buildings must be built to serve the workforce, more restaurants and hotels must be built to cater to the tourists, more road and infrastructure improvements must be made serve the increased population. If the tourism economy is successful, the urbanization will continue. At some point the need to accommodate that larger population outweighs the lower economic value of agricultural land, and the fields begin to disappear.
Update 2/7/20
NVR 1/24/20: Napa wineries are beginning to chat up customers online
NVR 12/13/19: Amazon could disrupt direct to consumer sphere for Napa wineries
Update 3/11/19
NVR 1/28/19: Winegrowers instructed on 'future-proofing' Napa wine in the digital age
From the Paul Mabray presentation to the NV Grapegrowers:
PressDemocrat 2/24/19: Rely on the numbers? Respected Napa consultant thinks it’s vital for wineries to survive
Forbes 10/12/18: Wine Industry Digital Leader Paul Mabray Pulls No Punches
SVB on Wine 3/15/17: The Tough Questions Wine Clubs Face
SVB State of the Wine Industry 2019
With visitor counts falling every year for the last 4 years in Napa county Rob McMillan advises that "Your winery needs to find new growth and new consumers, and they aren't going to come from the present tasting room approach". (Chapter 9: "Sales and marketing for family wineries" beginning page 45.)
Update 2/25/15
Amber forwards one website that begins to create the Napa Internet Wine Portal envisioned below: Dave Thompson's very cleanly designed site The Napa Wine Project. It is a tremendous, actually astounding, online catalog of Napa wines and their descriptions and backstories. Just the thing to begin to make the necessity of acually visiting the 770+ small wineries he has been to around the county unnecessary. (Of course transporting people to them is how Dave tries to make ends meet.)
The Napa Wine Project
Internet wine merchants:
invino.com Sonoma
nakedwines.com Sonoma
Wine.com no doubt the largest wine e-tailer.
2/10/15
It is important to remember that the one purpose of the land use policies articulated in the Napa General Plan is to encourage a market for Napa grapes, not to create a tourist industry to consume Napa wine. Wine sales to tourists have major negative impacts on the character of the valley, on the lives of the people who live here and, I think, on the viability of continuing an agricultural economy. Alternatives need to be pursued.
Currently, according to to Rob McMillan's SVB statistics, 6% of Napa wine is sold via the Internet. His feeling in his presentation to the Planning Comission was that direct sales at the winery were still important because unlike books or shoes, fine wines didn't lend themselves to Internet sales - they can't be returned after they're opened. There may be hurdles, but a technique to sell high-end wine on the internet will eventually be perfected and the need for in-winery sales, which even now constitute only a small portion of the overall sales of Napa wines but have big environmental impacts, will be over. Internet sales promise greater profits to the vintners without the impacts, hence as much effort should be put into an internet portal for Napa wines as has been spent on Visit Napa Valley trying to lure more customers to its bricks and mortar outlets. We need to make sure that the rural character of the valley is not destroyed in the meantime by preventing the construction of tourist facilities which will remain even after their need to support agriculture is gone.
Each winery has its own internet site, of course, so the process works, and someone will eventually become the Zappos of wine. Which is why it is important now for a Napa-only website to be developed that can compete with a larger site when it comes. Such a site, if developed as a quasi-public company like Visit Napa Valley, would profit vintners more than might be the case in a purely private company. The site should extoll the qualities of Napa wines, the importance of the concept of the Ag Preserve to maintain that quality and the reasons that Napa wine is more than just a bottle of wine - it is a piece of winemaking history.
Paul Mabray, the online wine sales evangelist, made another presentation to the Napa County Planning Commission on 8/19/20. It is the way forward in creating a viable wine industry that doesn't depend on the environmentally and culturally destructive use of tourism as a marketing vehicle. Will the County or the wine industry listen?
Update 4/18/20
NVR 4/18/20: COVID-19 could permanently reshape the business of wine in Napa Valley
This site was born out of the threat of proposed winery tourist attraction on the vineyard next to us at the very remote end of Soda Canyon Road. It was just one example the impact that tourism is having on all who live in Napa County. The basic argument of all of the articles on this site over the last 6 years is that tourism is bad for the maintenance of an economy based on agriculture and for the survival of a rural, small town lifestyle. Tourism is essentially an urbanizing process. More buildings are built for tourism venues, more workers must come to staff them, more housing and commercial buildings must be built to serve the workforce, more restaurants and hotels must be built to cater to the tourists, more road and infrastructure improvements must be made serve the increased population. If the tourism economy is successful, the urbanization will continue. At some point the need to accommodate that larger population outweighs the lower economic value of agricultural land, and the fields begin to disappear.
Update 2/7/20
NVR 1/24/20: Napa wineries are beginning to chat up customers online
NVR 12/13/19: Amazon could disrupt direct to consumer sphere for Napa wineries
Update 3/11/19
NVR 1/28/19: Winegrowers instructed on 'future-proofing' Napa wine in the digital age
From the Paul Mabray presentation to the NV Grapegrowers:
"I fundamentally believe that the only way we're going to survive as an industry is how we can help bring Napa Valley into people's homes, without them coming to Napa Valley."
Hear! Hear!PressDemocrat 2/24/19: Rely on the numbers? Respected Napa consultant thinks it’s vital for wineries to survive
Forbes 10/12/18: Wine Industry Digital Leader Paul Mabray Pulls No Punches
SVB on Wine 3/15/17: The Tough Questions Wine Clubs Face
SVB State of the Wine Industry 2019
With visitor counts falling every year for the last 4 years in Napa county Rob McMillan advises that "Your winery needs to find new growth and new consumers, and they aren't going to come from the present tasting room approach". (Chapter 9: "Sales and marketing for family wineries" beginning page 45.)
Update 2/25/15
Amber forwards one website that begins to create the Napa Internet Wine Portal envisioned below: Dave Thompson's very cleanly designed site The Napa Wine Project. It is a tremendous, actually astounding, online catalog of Napa wines and their descriptions and backstories. Just the thing to begin to make the necessity of acually visiting the 770+ small wineries he has been to around the county unnecessary. (Of course transporting people to them is how Dave tries to make ends meet.)
The Napa Wine Project
Internet wine merchants:
invino.com Sonoma
nakedwines.com Sonoma
Wine.com no doubt the largest wine e-tailer.
2/10/15
It is important to remember that the one purpose of the land use policies articulated in the Napa General Plan is to encourage a market for Napa grapes, not to create a tourist industry to consume Napa wine. Wine sales to tourists have major negative impacts on the character of the valley, on the lives of the people who live here and, I think, on the viability of continuing an agricultural economy. Alternatives need to be pursued.
Currently, according to to Rob McMillan's SVB statistics, 6% of Napa wine is sold via the Internet. His feeling in his presentation to the Planning Comission was that direct sales at the winery were still important because unlike books or shoes, fine wines didn't lend themselves to Internet sales - they can't be returned after they're opened. There may be hurdles, but a technique to sell high-end wine on the internet will eventually be perfected and the need for in-winery sales, which even now constitute only a small portion of the overall sales of Napa wines but have big environmental impacts, will be over. Internet sales promise greater profits to the vintners without the impacts, hence as much effort should be put into an internet portal for Napa wines as has been spent on Visit Napa Valley trying to lure more customers to its bricks and mortar outlets. We need to make sure that the rural character of the valley is not destroyed in the meantime by preventing the construction of tourist facilities which will remain even after their need to support agriculture is gone.
Each winery has its own internet site, of course, so the process works, and someone will eventually become the Zappos of wine. Which is why it is important now for a Napa-only website to be developed that can compete with a larger site when it comes. Such a site, if developed as a quasi-public company like Visit Napa Valley, would profit vintners more than might be the case in a purely private company. The site should extoll the qualities of Napa wines, the importance of the concept of the Ag Preserve to maintain that quality and the reasons that Napa wine is more than just a bottle of wine - it is a piece of winemaking history.
Lake Co Project to have major Napa Co impacts on: Growth Issues
Bill Hocker - Jul 21,20 expand... Share
Streamlining diverted on Whitehall Lane on: The Winery Glut
Bill Hocker - Jul 20,20 expand... Share
NVR 7/19/20: Napa County seeks middle ground in Whitehall winery/neighbor dispute
Agenda and minutes for 7/16/20 PC hearing
The county, in one of their first attempts to implement the new streamlining ordinance to handle winery expansions administratively rather than through a planning commission hearing, illustrates the concern in allowing County staff to decide which winery projects should be public knowledge and which should not.
For a large winery with massive visitation in the heart of the Hwy 29 tourism kill zone, the request was modest: a small building is to be rebuilt to be more visitation friendly. And event hours were to be extend from an old permit allowance of 6:00pm to 10:00pm. The winery has residential neighbors who objected to the extension of hours. Apparently even the heavily trafficked areas of the valley are still quiet and dark after nightfall. In this prime area of the valley the neighbors are well tied into the wine establishment of the valley and the opposition was led by John Williams, the founder and owner of Frog's Leap, one of the iconoic Napa brands established in the 1970's. Mr. Williams initial letter is here.
Mr. Williams concerns are not at all different from the concern over tourism impacts that we voiced in our opposition to the Mountain Peak Winery beginning 6 years ago. And that neighbors of every contentious winery project since have expressed about tourism impacts to their neighborhoods. This is not the first time that founding members of the wine industry have been impacted by the negative impacts of the entertainment model that their industry is adopting. Yountville Hill was torpeoded by the opposition of neighbors like of Dennis Groth and Christian Moueix. Andy Beckstoffer battled mightly with the tourism expansion of the Raymond Winery next door. Winery developer Paul Woolls was pained that B-Cellars across the street from his home was operating like a restaurant. Their are other examples.
No one who lives in the county wants tourism to spoil the quiet enjoyment to be had being in a rural small town community. Yet members of the wine industry continue to push the conversion of the economy from wine making into tourism, in their own economic self-iiterest only recognizing the pernicious, long-term effects of such efforts when the events and parties and traffic come to the property next door to their homes. Until the moguls of the wine industry recognize collectively that something they value personally is being lost by converting to a tourism economy, there is little hope that that Napa will escape the the sad trajectory of urban development that it is on.
Agenda and minutes for 7/16/20 PC hearing
The county, in one of their first attempts to implement the new streamlining ordinance to handle winery expansions administratively rather than through a planning commission hearing, illustrates the concern in allowing County staff to decide which winery projects should be public knowledge and which should not.
For a large winery with massive visitation in the heart of the Hwy 29 tourism kill zone, the request was modest: a small building is to be rebuilt to be more visitation friendly. And event hours were to be extend from an old permit allowance of 6:00pm to 10:00pm. The winery has residential neighbors who objected to the extension of hours. Apparently even the heavily trafficked areas of the valley are still quiet and dark after nightfall. In this prime area of the valley the neighbors are well tied into the wine establishment of the valley and the opposition was led by John Williams, the founder and owner of Frog's Leap, one of the iconoic Napa brands established in the 1970's. Mr. Williams initial letter is here.
Mr. Williams concerns are not at all different from the concern over tourism impacts that we voiced in our opposition to the Mountain Peak Winery beginning 6 years ago. And that neighbors of every contentious winery project since have expressed about tourism impacts to their neighborhoods. This is not the first time that founding members of the wine industry have been impacted by the negative impacts of the entertainment model that their industry is adopting. Yountville Hill was torpeoded by the opposition of neighbors like of Dennis Groth and Christian Moueix. Andy Beckstoffer battled mightly with the tourism expansion of the Raymond Winery next door. Winery developer Paul Woolls was pained that B-Cellars across the street from his home was operating like a restaurant. Their are other examples.
No one who lives in the county wants tourism to spoil the quiet enjoyment to be had being in a rural small town community. Yet members of the wine industry continue to push the conversion of the economy from wine making into tourism, in their own economic self-iiterest only recognizing the pernicious, long-term effects of such efforts when the events and parties and traffic come to the property next door to their homes. Until the moguls of the wine industry recognize collectively that something they value personally is being lost by converting to a tourism economy, there is little hope that that Napa will escape the the sad trajectory of urban development that it is on.
Oxbow Hotels on: The Hotel Binge
Bill Hocker - Jul 17,20 expand... Share
Update 7/17/20 Foxbow Hotel
NVR 7/17/20: Napa's Planning Commission declines to recommend Oxbow hotel project
NVR 7/11/20: City to evaluate Napa hotel straddling Wine Train line; two historic homes to be moved
NVR 3/2/18: Napa planners ask is Foxbow too much hotel for the neighborhood
NVR 2/28/18: Napa city planners to take up Foxbow hotel plan in Oxbow District
Oh No! Another over-scaled, over-wrought hotel crammed onto First Street.
This one is more apartment-looking than the previous version, an advantage if the tourism market crashes at the end of this hotel bubble.
Preliminary review at the Napa City Planning Commission Thursday, Mar 1st, 2018 at 5:30pm. Staff report is here.
Update 1/6/18 Wine Train Hotel
NVR 1/6/18: Napa planners comment on Wine Train's future hotel, rail depot on McKinstry Street
The Staff report on the project is here. (large file)
NVR 12/23/17: Top 10 of 2017, No. 7: Hotels, tourism continue Napa boom
7/14/17 Black Elk Hotel
NVR 8/18/17: Napa planners approve 5-story Black Elk hotel in Oxbow district
NVR 7/4/17: Proposed four-story Oxbow hotel to receive Napa planners' scrutiny
The Black Elk Hotel had a preliminary review by the Napa City Planning Commission on July 6th 2017. The Staff Report and Documents are here. It is a very innappropriate building for the location, out of scale, a visual barrier to the Oxbow district, of "barnish" shape and materials out of place in its urban setting, a box of a building trying to squeeze as many hotel rooms as possible on the small site, which brought to mind a 19th century tenement house.
What became very apparent here, and in all of the hotel projects in the news recently, is that the city has no master plan for the development of the city, no commitment to integrate housing and real people and businesses into the tourism economy, and no design guidelines to regulate what the character of the place will become. As with the rural areas of the county, the future of Napa City is being irrevocably altered in this developer boom period, and the Planning Commission decisions about Napa's future are being made on an ad hoc basis, one isolated project at a time, without looking at the long term result. Which, of course, will be a hodgepodge of developers' schemes, some with good taste and some without, trying to maximize the money to be made from the tourist trade on every square inch of the city, while the residents are forced out.
NVR 7/17/20: Napa's Planning Commission declines to recommend Oxbow hotel project
NVR 7/11/20: City to evaluate Napa hotel straddling Wine Train line; two historic homes to be moved
NVR 2/28/18: Napa city planners to take up Foxbow hotel plan in Oxbow District
Oh No! Another over-scaled, over-wrought hotel crammed onto First Street.
This one is more apartment-looking than the previous version, an advantage if the tourism market crashes at the end of this hotel bubble.
Preliminary review at the Napa City Planning Commission Thursday, Mar 1st, 2018 at 5:30pm. Staff report is here.
Update 1/6/18 Wine Train Hotel
The Staff report on the project is here. (large file)
NVR 12/23/17: Top 10 of 2017, No. 7: Hotels, tourism continue Napa boom
7/14/17 Black Elk Hotel
NVR 8/18/17: Napa planners approve 5-story Black Elk hotel in Oxbow district
NVR 7/4/17: Proposed four-story Oxbow hotel to receive Napa planners' scrutiny
What became very apparent here, and in all of the hotel projects in the news recently, is that the city has no master plan for the development of the city, no commitment to integrate housing and real people and businesses into the tourism economy, and no design guidelines to regulate what the character of the place will become. As with the rural areas of the county, the future of Napa City is being irrevocably altered in this developer boom period, and the Planning Commission decisions about Napa's future are being made on an ad hoc basis, one isolated project at a time, without looking at the long term result. Which, of course, will be a hodgepodge of developers' schemes, some with good taste and some without, trying to maximize the money to be made from the tourist trade on every square inch of the city, while the residents are forced out.
Soda Canyon to receive fire safety funds on: Fire Issues
Bill Hocker - Jul 17,20 expand... Share
[Barbara Guggia, our Soda Canyon Firewise Council point person, has sent along this note about funds available for fire prevention measures on our road.]
GOOD NEWS FROM THE SODA CANYON FIRE SAFE COUNCIL:
The Napa Communities Firewise Foundation received a $130,000 fuel reduction grant from PG&E and $50,000 will be applied to work along Soda Canyon Road. We sincerely thank PG&E for funding this grant. This fuel break project will provide fuel reduction along Soda Canyon Road and will focus on roadside clearance of fuel, fuel spacing, and the removal of potential strike trees which could block access and egress along Soda Canyon Road. The work will be completed by November 2020. This is great news for the residents of the Soda Canyon community and we are extremely grateful to all the individuals from the Napa Communities Firesafe Foundation who worked hard writing this grant. Their support of our community is sincerely appreciated.
GOOD NEWS FROM THE SODA CANYON FIRE SAFE COUNCIL:
The Napa Communities Firewise Foundation received a $130,000 fuel reduction grant from PG&E and $50,000 will be applied to work along Soda Canyon Road. We sincerely thank PG&E for funding this grant. This fuel break project will provide fuel reduction along Soda Canyon Road and will focus on roadside clearance of fuel, fuel spacing, and the removal of potential strike trees which could block access and egress along Soda Canyon Road. The work will be completed by November 2020. This is great news for the residents of the Soda Canyon community and we are extremely grateful to all the individuals from the Napa Communities Firesafe Foundation who worked hard writing this grant. Their support of our community is sincerely appreciated.
Franklin Station Hotel on: The Hotel Binge
Bill Hocker - Jul 12,20 expand... Share
Update 7/12/20
NVR 7/11/20: City planners to review post office-to-hotel conversion in downtown Napa
NVR 9/14/19: Updated design for Napa's Franklin Station hotel
Nicer renderings, and the more solid box on the corner is a better fit with the Post Office. building.
11/14/18
NVR 11/14/18: Napa council grants historic, earthquake-damaged post office new life as a hotel
NVR 10/25/18: City: Hotel plan preserves historic quality of downtown Napa's post office
NVR 10/19/18: Hotel at earthquake-rocked Napa post office wins city planners' backing
Kudos to the developer for taking a financial gamble on this significant restoration project. But still, another 163 rooms added to the thousands in process
NVR 6/7/19: Napa County Landmarks questions design of post office-to-hotel conversion
Napa County Landmarks letter
NVR 6/4/19: Napa planners to get their first look at the Franklin Station hotel project
It's a shame that this hotel building boom is happening during the current revival of the boxy modernism from the 1950's through the 70's that severely dehumanized the Beaux Arts character of most American Cities up to that time. While it is commendable that the developers have made the costly effort to incorporate the historical structures on their sites, the two prewar remnants embedded in the Franklin Station and Archer Hotels will be only forlorn reminders of Napa's lost, small-town environment.
NVR 7/11/20: City planners to review post office-to-hotel conversion in downtown Napa
Nicer renderings, and the more solid box on the corner is a better fit with the Post Office. building.
11/14/18
NVR 11/14/18: Napa council grants historic, earthquake-damaged post office new life as a hotel
NVR 10/25/18: City: Hotel plan preserves historic quality of downtown Napa's post office
NVR 10/19/18: Hotel at earthquake-rocked Napa post office wins city planners' backing
Kudos to the developer for taking a financial gamble on this significant restoration project. But still, another 163 rooms added to the thousands in process
Napa County Landmarks letter
NVR 6/4/19: Napa planners to get their first look at the Franklin Station hotel project
It's a shame that this hotel building boom is happening during the current revival of the boxy modernism from the 1950's through the 70's that severely dehumanized the Beaux Arts character of most American Cities up to that time. While it is commendable that the developers have made the costly effort to incorporate the historical structures on their sites, the two prewar remnants embedded in the Franklin Station and Archer Hotels will be only forlorn reminders of Napa's lost, small-town environment.
Wetlands and entry to the Valley take another hit on: Growth Issues
Bill Hocker - Jul 7,20 expand... Share
2020 Joint BOS/PC meeting on: Growth Issues
Bill Hocker - May 18,20 expand... Share
Update 5/23/20
5/19/20 BOS/PC Joint meeting video
NVR 5/20/20: Napa County looks at wine country growth
5/18/20
NVR 5/18/20: Napa County to tackle wine country growth issues in COVID-19 world
The 5/19/20 meeting of the Napa County Board of Supervsors will include a joint session with the Napa County Planning Commission to discuss planning issues and priorities coming up in the near future. Item 9H here.
The session was added at the last minute in the midst of public-participation Covid constrictions. The input of residents impacted by continuing urbanization will no doubt be muted. The last joint meeting, in 2015, drew hundreds of citizens to the process, and a lengthly, though ultimately unfruitful, airing of concern over the pace of development in the county.
How tourism and the wine industry will rebound from the Covid crisis is still unknown, but the people packing bars in Wisconsin and the pro-tourism legislation in Napa passed after the 2008 downturn indicate that tourism impacts will probably be a bigger issue after the virus than before. The direction toward more urban development projects -- hotels and winery tourism venues, housing, road and warehouse construction, deforestation for vineyard estates -- has solidified in the last years, and the battle to limit that development seems, unfortunately, to be more and more a lost cause.
The emphasis in the Staff letter to the Supervisors for this session seems to be on the next ABAG RHNA affordable housing requirement for 2023 to 2031. The previous requirement for the 2015-2022 cycle was 180 uints which were accomodated after incredibly convoluted negotiations within the Napa Pipe project. In fact the County's desire to develop Napa Pipe was based on the affordable housing it would provide to meet ABAG requirements. Ultimately it will be a counter productive effort. In addition to 180 affordable units the project will have 750 market-rate units, 200,000sf of industrial/commercial space, a hotel, nursing home and a Costco. The number of added employees in the county created by the project and needing affordable housing will no doubt be greater than the affordable units added. Building the project will exaserbate the housing shortage, not reduce it. Probably another developer is currently in the wings with another massive urban project on county land promising to accomodate the 2023-31 allotment.
The only site currently identified as a potential for affordible housing in the unincorporated county is one owned by Pacific Union College in Angwin. Napa's oldest commmunity pushback organization, Save Rural Angwin, challenged the potential use of Angwin sites to meet the 2015-22 RHNA allotment in the 2014 General Plan update. The organization is still quite active in opposing development in Angwin.
5/19/20 BOS/PC Joint meeting video
NVR 5/20/20: Napa County looks at wine country growth
5/18/20
NVR 5/18/20: Napa County to tackle wine country growth issues in COVID-19 world
The 5/19/20 meeting of the Napa County Board of Supervsors will include a joint session with the Napa County Planning Commission to discuss planning issues and priorities coming up in the near future. Item 9H here.
The session was added at the last minute in the midst of public-participation Covid constrictions. The input of residents impacted by continuing urbanization will no doubt be muted. The last joint meeting, in 2015, drew hundreds of citizens to the process, and a lengthly, though ultimately unfruitful, airing of concern over the pace of development in the county.
How tourism and the wine industry will rebound from the Covid crisis is still unknown, but the people packing bars in Wisconsin and the pro-tourism legislation in Napa passed after the 2008 downturn indicate that tourism impacts will probably be a bigger issue after the virus than before. The direction toward more urban development projects -- hotels and winery tourism venues, housing, road and warehouse construction, deforestation for vineyard estates -- has solidified in the last years, and the battle to limit that development seems, unfortunately, to be more and more a lost cause.
The emphasis in the Staff letter to the Supervisors for this session seems to be on the next ABAG RHNA affordable housing requirement for 2023 to 2031. The previous requirement for the 2015-2022 cycle was 180 uints which were accomodated after incredibly convoluted negotiations within the Napa Pipe project. In fact the County's desire to develop Napa Pipe was based on the affordable housing it would provide to meet ABAG requirements. Ultimately it will be a counter productive effort. In addition to 180 affordable units the project will have 750 market-rate units, 200,000sf of industrial/commercial space, a hotel, nursing home and a Costco. The number of added employees in the county created by the project and needing affordable housing will no doubt be greater than the affordable units added. Building the project will exaserbate the housing shortage, not reduce it. Probably another developer is currently in the wings with another massive urban project on county land promising to accomodate the 2023-31 allotment.
The only site currently identified as a potential for affordible housing in the unincorporated county is one owned by Pacific Union College in Angwin. Napa's oldest commmunity pushback organization, Save Rural Angwin, challenged the potential use of Angwin sites to meet the 2015-22 RHNA allotment in the 2014 General Plan update. The organization is still quite active in opposing development in Angwin.
Saving the Bay on: Growth Issues
Bill Hocker - Apr 9,20 expand... Share
PBS has just re-aired the 2011 documentary, Saving the Bay. It covers the history of the bay and the more recent efforts to restore its wetland ecology. But it is the political effort to preserve the bay from landfill development in the 1960's (clips 24 and 25 here) that had the most resonance in the current effort to preserve Napa County from the wave of housing, tourism, industrial and good-life development brought on by the Bay Area tech boom. While the significance of saving the agricultrural and rural character of Napa County perhaps doesn't rise to the same level of importance as preventing the San Francisco Bay from being paved over in the post war development boom, it is inspiring to see an example of a grassroots effort that thwarted the never ending ambitions of developers to fill up open space with buildings.
Napa County and Coronavirus on: Open Comments
Bill Hocker - Apr 3,20 expand... Share
Update 4/11/20
George Caloyannidis LTE 4/10/20: County must reassess its public hearings policy
CNPA 3/12/20: Governor suspends some Brown Act provisions to allow teleconferencing
3/18/20
The County sent this notice regarding the 3/17/20 BOS meeting:
Public Participation Notice re: 3/17/20 BOS meeting
The meeting will feature the use of Zoom videoconferencing technology to allow remote public participation as will as a limited number of people to attend the actual meeting.
The meeting will deal with the appeal of the Bremer Winery "recognize and allow" use permit modifications approved by the Planning Commission on 10/16/19. More on the Bremer Winery Saga here.
Bay Area Counties, NOW including Napa County, have announced a complete "Shelter in Place" policy which will prevent all movement, including to public meetings, except for the purchase of necessities, in the affected counties.
George Calyoannidis has just sent a link to the Australian 60 Minutes (very informative) report on the potential of the coronavirus: https://youtu.be/Y7nZ4mw4mXw
NVR 3/18/20: Updated: Napa County orders people to shelter at home because of COVID-19
George Caloyannidis LTE 4/10/20: County must reassess its public hearings policy
CNPA 3/12/20: Governor suspends some Brown Act provisions to allow teleconferencing
3/18/20
The County sent this notice regarding the 3/17/20 BOS meeting:
Public Participation Notice re: 3/17/20 BOS meeting
The meeting will feature the use of Zoom videoconferencing technology to allow remote public participation as will as a limited number of people to attend the actual meeting.
The meeting will deal with the appeal of the Bremer Winery "recognize and allow" use permit modifications approved by the Planning Commission on 10/16/19. More on the Bremer Winery Saga here.
Bay Area Counties, NOW including Napa County, have announced a complete "Shelter in Place" policy which will prevent all movement, including to public meetings, except for the purchase of necessities, in the affected counties.
George Calyoannidis has just sent a link to the Australian 60 Minutes (very informative) report on the potential of the coronavirus: https://youtu.be/Y7nZ4mw4mXw
NVR 3/18/20: Updated: Napa County orders people to shelter at home because of COVID-19
Measure C.2: Watersheds headed back to the ballot? on: Conservation Regulations
Bill Hocker - Mar 29,20 expand... Share
Incumbents remain: more development ahead on: 2020 Campaign
Bill Hocker - Mar 9,20 expand... Share
Update 3/21/20
NVR 4/21/20: Napa County Election Division posts final certified results from primary election
Final 2020 Primary Election Certified Results
3/9/20
County Mar 3, 2020 Election Results as of 3/10/20 ("last" unofficial results?)
NVR 3/4/20: Measure K short of approval threshold; supporters still hopeful
NVR 3/4/20: Pedroza, Ramos lead Napa County Board of Supervisors races
NVR 3/4/20: Incumbents take lead in early Napa County returns
Amber Manfree, in the 3/9 unofficial results, trails Alfredo Pedroza by about 800 votes in the election for District 4 Supervisor. Pedroza has 4449, Manfree 3,672. 6,700 ballots still to tabulate? (I think...the numbers are a bit confusing.).
In the race for District 5, Belia Ramos leads Mariam Aboutdamous 4125 to 3,620. 9,500 votes still to count
In another potential blow for preservationists, Measure K doesn't look like it will reach the 2/3 threshold needed to pass at about 63% yes to 37% no. The lack of a predictable funding source for the purchase of open space in the county by the Park District means that keeping those lands out of the hands of private developers will be much more difficult.
In all, the election seems to be a rout for anyone wishing to protect the county's rural and natural heritage. The majority on the Board remains the same, and so far that majority has been consistent in allowing development of vineyard property into event centers and in encouraging the development of woodlands for vineyard estates and of industrial development of the wetlands in the south county.
Added to these worries are the inducements that the pandemic, stock market crash, short term impact on tourism and long term fall in wine sales, will create for future dilution of rural protections. Following the 2008 recession the wine industry and government made an effort to spur tourism development by loosening the restrictions on winery entertainment, a more profitable business than making wine. Visit Napa Valley was empowered. The municipalities also threw out the welcome mat for hotel development the effects of which we are just beginning to see. Another dose of tourism stimulus is to be expected.
NVR 3/16/20: Amid declining travel, Napa's wine industry braces for coronavirus impact
But already the direction of urban development in the county has shifted away from tourism and is headed in the more traditional directions of housing and roads, the directions explicitly rejected by the founders of Napa's agricultural economy. Mr. Pedroza ran on the basis of encouraging housing and transport projects. Promotion of such projects, by developers and politicians alike, is touted as relieving existing problems. The reality is that, by bringing a larger population into the county, they just induce even more development, urbanization increases and the problems get worse.
Statewide election results: CNN results by county here
NVR 4/21/20: Napa County Election Division posts final certified results from primary election
Final 2020 Primary Election Certified Results
3/9/20
County Mar 3, 2020 Election Results as of 3/10/20 ("last" unofficial results?)
NVR 3/4/20: Measure K short of approval threshold; supporters still hopeful
NVR 3/4/20: Pedroza, Ramos lead Napa County Board of Supervisors races
NVR 3/4/20: Incumbents take lead in early Napa County returns
Amber Manfree, in the 3/9 unofficial results, trails Alfredo Pedroza by about 800 votes in the election for District 4 Supervisor. Pedroza has 4449, Manfree 3,672. 6,700 ballots still to tabulate? (I think...the numbers are a bit confusing.).
In the race for District 5, Belia Ramos leads Mariam Aboutdamous 4125 to 3,620. 9,500 votes still to count
In another potential blow for preservationists, Measure K doesn't look like it will reach the 2/3 threshold needed to pass at about 63% yes to 37% no. The lack of a predictable funding source for the purchase of open space in the county by the Park District means that keeping those lands out of the hands of private developers will be much more difficult.
In all, the election seems to be a rout for anyone wishing to protect the county's rural and natural heritage. The majority on the Board remains the same, and so far that majority has been consistent in allowing development of vineyard property into event centers and in encouraging the development of woodlands for vineyard estates and of industrial development of the wetlands in the south county.
Added to these worries are the inducements that the pandemic, stock market crash, short term impact on tourism and long term fall in wine sales, will create for future dilution of rural protections. Following the 2008 recession the wine industry and government made an effort to spur tourism development by loosening the restrictions on winery entertainment, a more profitable business than making wine. Visit Napa Valley was empowered. The municipalities also threw out the welcome mat for hotel development the effects of which we are just beginning to see. Another dose of tourism stimulus is to be expected.
NVR 3/16/20: Amid declining travel, Napa's wine industry braces for coronavirus impact
But already the direction of urban development in the county has shifted away from tourism and is headed in the more traditional directions of housing and roads, the directions explicitly rejected by the founders of Napa's agricultural economy. Mr. Pedroza ran on the basis of encouraging housing and transport projects. Promotion of such projects, by developers and politicians alike, is touted as relieving existing problems. The reality is that, by bringing a larger population into the county, they just induce even more development, urbanization increases and the problems get worse.
Statewide election results: CNN results by county here
Amber for District 4 Supervisor 2024 on: 2020 Campaign
Bill Hocker - Mar 3,20 expand... Share
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Comments
Bill Hocker - Mar 11, 2020 2:58AM
Amber's Campaign Manager, Jim King, has written a thank you note to those involved in the campaign:
Perspective
I have started to reorganize after the campaign. Organizing the signs is especially poignant in that I read each as I put it together with its mates. There is sadness in not reaching our ultimate goal. There is even a bit of emptiness in not interacting with you and Amber on what became a daily basis. I wanted to share a bit but I promise, near the end, will be campaign information that may encourage you.
I honestly do not believe that I was ever a part of a campaign this touching…and this important.
In spite of not winning, people are saying we changed the conversation, that we moved the needle, that there is a new awareness to the issues we brought forward,
and the way we ran the campaign…and its costs.
Here is where perspective comes in. Did we do these things? If the response to our actions was any indication, then a resounding “yes” is the answer. We launched a campaign with 160 days until election. The incumbent had over $300,000 in his campaign fund. We ended with around $50,000. He mailed at least 10 pieces. In our short time frame we dashed-and-dropped 2 pieces, walked and knocked with 1 piece, and did a small mailing of about 4,000. Our first “walking piece” was designed and printed by Amber. Most everything was of Amber design and layout.
Pretty grassrootsy. ...and we came within 770 votes
Back to perspective. What else did we do without the funds and time? We waved. Sometimes it was 1 or 2 folks at a street corner, others it was over 30. First they waved the heck out of Bel Aire with 35 spread on all 4 corners, then it was 38 at Soscol and Lincoln. Soon we witnessed him having wavers of his own. Dan Mufson guided this effort.
What else? Our volunteers sent out over 4,500 post cards. All were handwritten! Lisa Bowers, and husband Paul, (who set up address spreadsheets), kept the folks writing with cards and addresses. Oh, and Amber designed the cards!
Before going too much further, Amber’s designs, especially the “Soda Canyon Blue Quail” (my name, not hers) has found a place in the hearts of many and caught the attention of all.
For a candidate to do all a candidate needs to do and create winning graphic designs and brochures is pretty impressive,
even for a Doctor…
Back to perspective….again. Laura Tinthoff took on Endorsements shortly after joining our crew. As the list grew and the quotes of support started coming in, you could see Laura’s excitement grow, as did ours. She confirmed, organized, and sought and obtained quotes.
In the end the list, the quotes, and the work was impressive.
Our signs were everywhere! Between the large signs and yard signs we had over 500 signs posted. Thanks to Charlotte Williams, with her sometimes sidekick, Don, along with Dan Mufson, Gary Margadant, Mike Hackett, Jim Wilson, Amy Martenson, and Chris Malan
…and others, for their diligence and efforts.
Our video efforts garnered way over 30,000 views (Yay E. Beth Nelson!). Israel Valencia kept catching the right light, right moments, and the real Amber throughout with his camera. Our Facebook page was cracking with Elaine de Man leading the way. Near the end we added texting, with Beth once again the lead. Technology became an important part of the campaign.
We had folks helping with forum preps and platform development. Dan Mufson, Roland Dumas, Greg Matsumoto, and Ron Rhyno all provided their learned guidance and support.
Another waver, walker, and more is Lauren Griffiths. She, not knowing what she might be stepping into, volunteered to be campaign treasurer. For those who have done this I can stop and they will know how hard it is to provide accolades for this role. For the rest of us, well, Lauren’s diligence and care took care of us. She was laser focused and detail oriented. Our sheets balance and reports made on time. She continued to smile throughout!
Shelle Wolfe worked magic, and provided same for all our events. Our kick-off was full of exuberant and excited people. The Art Soiree brought a special crowd for a unique and special evening, and under the guidance of Shelle each was successful and more.
Of course Shelle waved and walked and more.
Jill Thomas Doyle provided our first campaign “home” with cookies and espresso! She continued to do whatever the campaign needed from writing and editing news releases, to waving signs. We have pretty cool photos as Jill walks in front of Mr. Pedroza!
Mike Hacket provided much of the original impetus for there to be a campaign.
His encouragement and faith helped make this a reality. His fellow conspirator,
Jim Wilson, provided the same but he also walked off some real shoe leather
as he spread the word.
His amazing wife, Lenore, wrote around 1,000 post cards on her own!
Guillermo Rosas provided translation assistance, walked with us, and opened doors for Amber to allow us to gain understanding of the needs and visions the Latino community holds. He helped make certain that this important voice was a part of all we did.
Sahoko Yui provided something not all of us could, the depth of caring and understanding one can only get from a long-time friend. In addition she provided input on design, walked with Amber, waved signs, and more…and there were brownies!
Holly Morris, another long-time friend, provided editing, helped our messaging, and provided important guidance as we wrestled with decisions .
Kristina Young created and maintained our website. What an endeavor! Everything we did had to be done NOW…and she accomplished that. Our website grew to be beautiful informative, and engaging.
David Heitzman provided our sound, wherever and whenever we needed it. He helped us connect with Circle Oaks, and provided important input as the campaign grew.
I know I did not name all. I tried to let you know who was here day in and day out. Many more kept going , almost every day, Steve and Sandra Booth, Julia Winiarski, Diane Beere, Nancy McCoy Blotzke, and Charlotte Williams appears again! So many more....
So, I promised encouraging news. We did not win. That is clear now. But what did we accomplish?
We proved that you can run a local campaign, effectively, with $50,000 or less. In 160 days we are only 770 votes short. Time was more important than money.
We introduced the entire county to Amber
and the issues which drove her to challenge the incumbent.
We brought climate change, over development, cumulative impact, watersheds and water supply, all back to the conversation
We were joined in coalition by so many organizations and individuals that I will not take the space to list them here. Two things are important about this, first we have begun to collaborate, and it does not end here, secondly, the strength in numbers thing? It is real and you brought that when not only you but the organizations you are a part of joined this effort. Amber will be the first to say that this effort is and was about something much bigger than
Amber.
Add your thoughts and observations to what was accomplished here.
I know I have not caught it all.
In closing, I simply want to say thank you. What we, you and I, did in 160 days was a miracle of its own. The connections made, the friendships born, will all add strength to our next steps. Yes, there is a touch of sadness but how could that last with the experience of getting to know each of you, watching as the light grew and each of you took part, and having the honor of getting to know and work with Amber.
We have work to do, the tools to do it, and the leaders are emerging to guide us, beginning with Amber.
Thank you
I have started to reorganize after the campaign. Organizing the signs is especially poignant in that I read each as I put it together with its mates. There is sadness in not reaching our ultimate goal. There is even a bit of emptiness in not interacting with you and Amber on what became a daily basis. I wanted to share a bit but I promise, near the end, will be campaign information that may encourage you.
I honestly do not believe that I was ever a part of a campaign this touching…and this important.
In spite of not winning, people are saying we changed the conversation, that we moved the needle, that there is a new awareness to the issues we brought forward,
and the way we ran the campaign…and its costs.
Here is where perspective comes in. Did we do these things? If the response to our actions was any indication, then a resounding “yes” is the answer. We launched a campaign with 160 days until election. The incumbent had over $300,000 in his campaign fund. We ended with around $50,000. He mailed at least 10 pieces. In our short time frame we dashed-and-dropped 2 pieces, walked and knocked with 1 piece, and did a small mailing of about 4,000. Our first “walking piece” was designed and printed by Amber. Most everything was of Amber design and layout.
Pretty grassrootsy. ...and we came within 770 votes
Back to perspective. What else did we do without the funds and time? We waved. Sometimes it was 1 or 2 folks at a street corner, others it was over 30. First they waved the heck out of Bel Aire with 35 spread on all 4 corners, then it was 38 at Soscol and Lincoln. Soon we witnessed him having wavers of his own. Dan Mufson guided this effort.
What else? Our volunteers sent out over 4,500 post cards. All were handwritten! Lisa Bowers, and husband Paul, (who set up address spreadsheets), kept the folks writing with cards and addresses. Oh, and Amber designed the cards!
Before going too much further, Amber’s designs, especially the “Soda Canyon Blue Quail” (my name, not hers) has found a place in the hearts of many and caught the attention of all.
For a candidate to do all a candidate needs to do and create winning graphic designs and brochures is pretty impressive,
even for a Doctor…
Back to perspective….again. Laura Tinthoff took on Endorsements shortly after joining our crew. As the list grew and the quotes of support started coming in, you could see Laura’s excitement grow, as did ours. She confirmed, organized, and sought and obtained quotes.
In the end the list, the quotes, and the work was impressive.
Our signs were everywhere! Between the large signs and yard signs we had over 500 signs posted. Thanks to Charlotte Williams, with her sometimes sidekick, Don, along with Dan Mufson, Gary Margadant, Mike Hackett, Jim Wilson, Amy Martenson, and Chris Malan
…and others, for their diligence and efforts.
Our video efforts garnered way over 30,000 views (Yay E. Beth Nelson!). Israel Valencia kept catching the right light, right moments, and the real Amber throughout with his camera. Our Facebook page was cracking with Elaine de Man leading the way. Near the end we added texting, with Beth once again the lead. Technology became an important part of the campaign.
We had folks helping with forum preps and platform development. Dan Mufson, Roland Dumas, Greg Matsumoto, and Ron Rhyno all provided their learned guidance and support.
Another waver, walker, and more is Lauren Griffiths. She, not knowing what she might be stepping into, volunteered to be campaign treasurer. For those who have done this I can stop and they will know how hard it is to provide accolades for this role. For the rest of us, well, Lauren’s diligence and care took care of us. She was laser focused and detail oriented. Our sheets balance and reports made on time. She continued to smile throughout!
Shelle Wolfe worked magic, and provided same for all our events. Our kick-off was full of exuberant and excited people. The Art Soiree brought a special crowd for a unique and special evening, and under the guidance of Shelle each was successful and more.
Of course Shelle waved and walked and more.
Jill Thomas Doyle provided our first campaign “home” with cookies and espresso! She continued to do whatever the campaign needed from writing and editing news releases, to waving signs. We have pretty cool photos as Jill walks in front of Mr. Pedroza!
Mike Hacket provided much of the original impetus for there to be a campaign.
His encouragement and faith helped make this a reality. His fellow conspirator,
Jim Wilson, provided the same but he also walked off some real shoe leather
as he spread the word.
His amazing wife, Lenore, wrote around 1,000 post cards on her own!
Guillermo Rosas provided translation assistance, walked with us, and opened doors for Amber to allow us to gain understanding of the needs and visions the Latino community holds. He helped make certain that this important voice was a part of all we did.
Sahoko Yui provided something not all of us could, the depth of caring and understanding one can only get from a long-time friend. In addition she provided input on design, walked with Amber, waved signs, and more…and there were brownies!
Holly Morris, another long-time friend, provided editing, helped our messaging, and provided important guidance as we wrestled with decisions .
Kristina Young created and maintained our website. What an endeavor! Everything we did had to be done NOW…and she accomplished that. Our website grew to be beautiful informative, and engaging.
David Heitzman provided our sound, wherever and whenever we needed it. He helped us connect with Circle Oaks, and provided important input as the campaign grew.
I know I did not name all. I tried to let you know who was here day in and day out. Many more kept going , almost every day, Steve and Sandra Booth, Julia Winiarski, Diane Beere, Nancy McCoy Blotzke, and Charlotte Williams appears again! So many more....
So, I promised encouraging news. We did not win. That is clear now. But what did we accomplish?
We proved that you can run a local campaign, effectively, with $50,000 or less. In 160 days we are only 770 votes short. Time was more important than money.
We introduced the entire county to Amber
and the issues which drove her to challenge the incumbent.
We brought climate change, over development, cumulative impact, watersheds and water supply, all back to the conversation
We were joined in coalition by so many organizations and individuals that I will not take the space to list them here. Two things are important about this, first we have begun to collaborate, and it does not end here, secondly, the strength in numbers thing? It is real and you brought that when not only you but the organizations you are a part of joined this effort. Amber will be the first to say that this effort is and was about something much bigger than
Amber.
Add your thoughts and observations to what was accomplished here.
I know I have not caught it all.
In closing, I simply want to say thank you. What we, you and I, did in 160 days was a miracle of its own. The connections made, the friendships born, will all add strength to our next steps. Yes, there is a touch of sadness but how could that last with the experience of getting to know each of you, watching as the light grew and each of you took part, and having the honor of getting to know and work with Amber.
We have work to do, the tools to do it, and the leaders are emerging to guide us, beginning with Amber.
Thank you
Democracy drowning in a sea of money on: 2020 Campaign
Elaine de Man - Feb 22,20 expand... Share
One of the county supervisors once told me that campaign contributions have no effect on their decisions. This brought to mind an expression I heard recently in the UK, "Don't pee up my back and tell me that it's raining."
I am looking at a graph that displays how much money certain individuals have “invested” in the three Napa County supervisors who are up for reelection on March 3. And the view is staggering.
In the 2020 election alone, Charles Wagner (Caymus & Wagner Family Wines) has contributed $42,500 to the three incumbents, including $20,000 to Belia Ramos.
Craig and Kathryn Hall (Hall Wines, Walt Ranch, and more) came in second, with $39,500. The lion’s share of that, $25,000, went to Alfredo Pedroza. In fact, the graph shows that Pedroza takes the lion’s share of money from all the big spenders except for Wagner.
Looking at these numbers, and seeing what’s happening in the county, I find it difficult to believe that it has no influence on the decisions being made by the Board of Supervisors. Otherwise, why would these people throw so much money their way?
The specific favors they might be looking for become even more apparent when you look at how much money has been given to Pedroza since the 2016 election. Here is another graph that shows how much influence ($37,300) Craig Hall, from Frisco, Texas, wields over Pedroza. That might help to understand why Pedroza supported Hall’s 2,300-acre Walt Ranch project, which will cut down 14,000 trees, threaten local water supplies, and amplify oak woodland destruction. And Pedroza supported it even though there was overwhelming opposition from local neighbors and residents throughout Napa County.
Other Pedroza benefactors also have big projects either already approved or in the works. Peter Read’s Circle R Ranch will soon be converted from wildland and cattle grazing to vineyards. The run-off from that could impact Milliken Reservoir and Napa’s municipal water supply. Read has given Pedroza $17,500.
David Phinney’s 278-acre Bloodlines Vineyard project above Rector Reservoir, currently before the county for approval, will also impact a municipal water supply. Phinney has given Pedroza $12,500.
Peter Nisson (Hess Collection) has a 20+ acre vineyard expansion project pending approval that will require the removal of some 368 coast live oak trees up on Atlas Peak. Nissen has given Pedroza $8,000.
But what is most disturbing is the impact this huge influx of money has on the democratic process, which becomes crystal clear if you look at the graph that compares the amount of money available to each of the contestants in District 4 to spend on their campaigns.
As of January 18, Pedroza had $357,352. Amber Manfree had $30,239.
Keep in mind that we are talking about a district where only 8,639 people voted in 2016.
What we have here is not a democracy. But a plutocracy. A society that is ruled or controlled by people of great wealth.
The amount of money Pedroza's sponsors give him is not needed to win this election. But it does create a virtual firewall to prevent anyone else from daring to run against him.
Fortunately, Amber Manfree did not get that memo...or she simply chose to ignore it. That's courage of the highest order. And that’s what is lacking on the current Board of Supervisors.
Since deciding to run just a few months ago, Amber has inspired more than 200 volunteers who are busy now pounding the pavement, talking to constituents, writing postcards, distributing signs, and making phone calls on her behalf. They don't have boatloads of cash to influence the outcome of this election. But they are giving her their most valuable asset, their time -- because they have the most to lose, their quality of life.
And Amber has respected their commitment by facing every challenge thrown her way, appearing at every candidate's forum and participating in every interview she's been invited to.
I can't say the same for her overly-funded opponent, Alfredo Pedroza, who seems to think giving away tacos on Tuesdays, hiring organizations to make robo calls, and mailing (ad nauseam) misleading fliers is all it takes to earn him the votes he needs.
It’s clear to me that Amber is the most qualified choice for Napa County supervisor. I hope you agree because this corrupt funding of our local elections has to stop. And we're the only ones who can do it.
Let's send the plutocrats an important message. If you live in District 4, please vote for Amber Manfree. If you don’t, please tell all your friends who do. This is how we'll reclaim democracy. Together.
NVR LTE version 2/22/20: Democracy drowning in a sea of money
Click to enlarge
In the 2020 election alone, Charles Wagner (Caymus & Wagner Family Wines) has contributed $42,500 to the three incumbents, including $20,000 to Belia Ramos.
Craig and Kathryn Hall (Hall Wines, Walt Ranch, and more) came in second, with $39,500. The lion’s share of that, $25,000, went to Alfredo Pedroza. In fact, the graph shows that Pedroza takes the lion’s share of money from all the big spenders except for Wagner.
Looking at these numbers, and seeing what’s happening in the county, I find it difficult to believe that it has no influence on the decisions being made by the Board of Supervisors. Otherwise, why would these people throw so much money their way?
Click to enlarge
Other Pedroza benefactors also have big projects either already approved or in the works. Peter Read’s Circle R Ranch will soon be converted from wildland and cattle grazing to vineyards. The run-off from that could impact Milliken Reservoir and Napa’s municipal water supply. Read has given Pedroza $17,500.
David Phinney’s 278-acre Bloodlines Vineyard project above Rector Reservoir, currently before the county for approval, will also impact a municipal water supply. Phinney has given Pedroza $12,500.
Peter Nisson (Hess Collection) has a 20+ acre vineyard expansion project pending approval that will require the removal of some 368 coast live oak trees up on Atlas Peak. Nissen has given Pedroza $8,000.
Click to enlarge
As of January 18, Pedroza had $357,352. Amber Manfree had $30,239.
Keep in mind that we are talking about a district where only 8,639 people voted in 2016.
What we have here is not a democracy. But a plutocracy. A society that is ruled or controlled by people of great wealth.
The amount of money Pedroza's sponsors give him is not needed to win this election. But it does create a virtual firewall to prevent anyone else from daring to run against him.
Fortunately, Amber Manfree did not get that memo...or she simply chose to ignore it. That's courage of the highest order. And that’s what is lacking on the current Board of Supervisors.
Since deciding to run just a few months ago, Amber has inspired more than 200 volunteers who are busy now pounding the pavement, talking to constituents, writing postcards, distributing signs, and making phone calls on her behalf. They don't have boatloads of cash to influence the outcome of this election. But they are giving her their most valuable asset, their time -- because they have the most to lose, their quality of life.
And Amber has respected their commitment by facing every challenge thrown her way, appearing at every candidate's forum and participating in every interview she's been invited to.
I can't say the same for her overly-funded opponent, Alfredo Pedroza, who seems to think giving away tacos on Tuesdays, hiring organizations to make robo calls, and mailing (ad nauseam) misleading fliers is all it takes to earn him the votes he needs.
It’s clear to me that Amber is the most qualified choice for Napa County supervisor. I hope you agree because this corrupt funding of our local elections has to stop. And we're the only ones who can do it.
Let's send the plutocrats an important message. If you live in District 4, please vote for Amber Manfree. If you don’t, please tell all your friends who do. This is how we'll reclaim democracy. Together.
NVR LTE version 2/22/20: Democracy drowning in a sea of money
Comments
Bill Hocker - Feb 22, 2020 8:39AM
NVR 2/24/20: Pedroza has raised Napa County's largest campaign war chest
Napa County campaign contribution website - the source for Elaine's numbers. (It does take some effort to extract the information).
Elaine had another interesting tidbit to be gleaned from the contribution summaries: Mr. Pedrosa's campaign committee, Friends of Alfredo Pedroza, spent over $43,000 at the Meratige Resort in 2019, and at least $131,000 there in 2018. That's a lot of friendship.
Napa County campaign contribution website - the source for Elaine's numbers. (It does take some effort to extract the information).
Elaine had another interesting tidbit to be gleaned from the contribution summaries: Mr. Pedrosa's campaign committee, Friends of Alfredo Pedroza, spent over $43,000 at the Meratige Resort in 2019, and at least $131,000 there in 2018. That's a lot of friendship.
Fresh perspectives are needed in elective office on: 2020 Campaign
Donald Williams - Feb 13,20 expand... Share
I appreciate your editorial board interviewing candidates for county supervisor. Thanks to you for that service, and to them for running. The editorial explained that your board’s default position is to favor incumbents because of their experience. (“The choices for Napa County supervisor,” Jan. 26).
But two principles powerfully antithetical to incumbency are just as important as experience. One is a new supervisor’s fresh perspective. Anyone in any job after a while can become stale. Supervisors, too, can stall out. New people bring new ideas and different approaches. Defaulting to incumbency, by contrast, discourages innovation.
There’s another reason to favor newcomers. A change of supervisors means even more and different people are in service to our community. I dream of a day when strolling the street I encounter everywhere people who’ve taken their turn at local government. But broader participation won’t happen if we reflexively favor incumbents.
Challengers offer an opportunity to connect with people whom the incumbents couldn’t reach (even the most earnest incumbent can’t reach everyone). When more people connect and feel involved, democracy thrives.
Elected officials in our county are a small group. Protracted tenure makes it too easy to become clubby with special interests, with one another, or with staff --- public excluded. Not good. The remedy is to open the elected-official club, rotate its membership.
Incumbents leave office, yet counties manage to survive. Every incumbent was once new to the job. If experience was the crucial criterion for success in legislation, we’d just hire people to sit there for lifetimes. But let’s not fantasize that holding office bestows any special skill or aptitude.
I wish it did. I sit on the city council in Calistoga. I’m conscientious and try to be responsive to Calistogans. But the experience I’ll offer after eight years (if I’m there that long) won’t be as valuable as the fresh perspectives and approaches of a new council member. Holding office can become a bad habit. Would you like our presidents to serve more than eight years?
Incumbent Supervisor Ramos did not impress your editorial board. If a challenger had presented herself the way Ramos did, the editorial board would probably dismiss her. Still, your panel couldn’t bring itself to endorse Aboudamous---a “bright” and impressive alternative---so prejudiced were they for “experience”!
Only that prepossession could explain the editorial board’s unfathomable reluctance to endorse the other challenger, Amber Manfree. As you noted, she is “intelligent, personable, and passionate,” with “refreshing authenticity.” (Already she deserves our vote.)
But there’s more: “She is a scientist . . . and understands the issues at stake in development of wild lands as well as anyone on the board.” And she’s not endorsed? You gotta be kidding. Manfree is a rare and precious opportunity that Napa cannot afford to let slip by.
Instead you offer faint praise for Pedroza’s “policy points” on transportation issues -- ironically, since this incumbent government has superintended massive traffic miseries on Napans. That’s not to mention the precipitation of an alarming identity crisis: Are we authentically ag or are we Disneyland?
Now, now, now is the time for change on the board of supervisors. What in the world are we waiting for?
NVR version 2/13/20: Fresh perspectives are needed in elective office
But two principles powerfully antithetical to incumbency are just as important as experience. One is a new supervisor’s fresh perspective. Anyone in any job after a while can become stale. Supervisors, too, can stall out. New people bring new ideas and different approaches. Defaulting to incumbency, by contrast, discourages innovation.
There’s another reason to favor newcomers. A change of supervisors means even more and different people are in service to our community. I dream of a day when strolling the street I encounter everywhere people who’ve taken their turn at local government. But broader participation won’t happen if we reflexively favor incumbents.
Challengers offer an opportunity to connect with people whom the incumbents couldn’t reach (even the most earnest incumbent can’t reach everyone). When more people connect and feel involved, democracy thrives.
Elected officials in our county are a small group. Protracted tenure makes it too easy to become clubby with special interests, with one another, or with staff --- public excluded. Not good. The remedy is to open the elected-official club, rotate its membership.
Incumbents leave office, yet counties manage to survive. Every incumbent was once new to the job. If experience was the crucial criterion for success in legislation, we’d just hire people to sit there for lifetimes. But let’s not fantasize that holding office bestows any special skill or aptitude.
I wish it did. I sit on the city council in Calistoga. I’m conscientious and try to be responsive to Calistogans. But the experience I’ll offer after eight years (if I’m there that long) won’t be as valuable as the fresh perspectives and approaches of a new council member. Holding office can become a bad habit. Would you like our presidents to serve more than eight years?
Incumbent Supervisor Ramos did not impress your editorial board. If a challenger had presented herself the way Ramos did, the editorial board would probably dismiss her. Still, your panel couldn’t bring itself to endorse Aboudamous---a “bright” and impressive alternative---so prejudiced were they for “experience”!
Only that prepossession could explain the editorial board’s unfathomable reluctance to endorse the other challenger, Amber Manfree. As you noted, she is “intelligent, personable, and passionate,” with “refreshing authenticity.” (Already she deserves our vote.)
But there’s more: “She is a scientist . . . and understands the issues at stake in development of wild lands as well as anyone on the board.” And she’s not endorsed? You gotta be kidding. Manfree is a rare and precious opportunity that Napa cannot afford to let slip by.
Instead you offer faint praise for Pedroza’s “policy points” on transportation issues -- ironically, since this incumbent government has superintended massive traffic miseries on Napans. That’s not to mention the precipitation of an alarming identity crisis: Are we authentically ag or are we Disneyland?
Now, now, now is the time for change on the board of supervisors. What in the world are we waiting for?
NVR version 2/13/20: Fresh perspectives are needed in elective office
Buying elections in Napa Valley’s 4th district on: 2020 Campaign
George Caloyannidis - Feb 12,20 expand... Share
I just sent a $2,000 check to Amber Manfree who is running against the establishment incumbent Alfredo Pedroza in Supervisor District 4. It's a drop in the bucket.
By now, every citizen in this country is aware that elections are being bought. Almost impossible to reverse this corrupt culture at the national level, perhaps it is at the local levels. How inspiring if that place were the Napa Valley.
Consider that citizens time and time again have stood no chance in opposing wineries in places where they impair the convenience, even safety of the locals, or the dozens which have their use permits adjusted to fit their violations just for the asking, increasing their visitors and events or becoming veritable restaurants with commercial kitchens causing ones in the cities to close.
All the while the impacts of these establishments have been certified as mitigated to “less than significant” without standards to measure them against, year after year, project after project piled on top of one another. The ordinary citizens in this county who go to work every day have been trusting our government to indeed have all impacts mitigated. Until one day, they wake up and what took them 20 minutes to go to work, takes now 40. Mitigated?
The jobs this kind of growth creates -- vineyard and hospitality workers - are the lowest paying ones. They invite commuters who, in turn, require affordable housing and let’s be honest, several thousand units of them to make an appreciable dent.
But more housing units put a strain in our resources such as water and to our infrastructure such as water, sewer, electrical and gas delivery networks and diminish its useful life.
Our supervisors are well-educated people who ought to know what’s going on. They live where we live, they know that their policies are inviting more and more low paying jobs, they know that wineries in remote areas with accessibility problems are the wrong places for them, they know that their economy model is destroying our common quality of life and yet, they continue the course. They even instituted a “streamlining” winery approval process which excludes public testimony, designed to sideline the considerable brain power of citizens in this county as a nuisance.
They have also distanced themselves from project approvals by leaving it up to their hand-picked, unelected Planning Commissioners. They hear about them only on appeal which is an expensive process for ordinary citizens. Non-responsive government invites expensive lawsuits as the county well knows.
Amber Manfree is a Ph.D scientist whose campaign has collected fewer than $30,000. Her opponent, Mr. Pedroza, has about $250,000, 95% of which come from the hospitality and winery businesses (amounts and percentages change daily). Five donors alone have contributed over $110,000. Law firms hoping for positive rulings for projects they represent, and like sold ambassadorships, his Planning Commissioner’s firm are among his contributors. It is hard to disassociate this culture with the growth model the county keeps promoting. And bit by bit, the Napa Valley is being destroyed. From within.
I read a few letters in support of Mr. Pedroza. They thank him for helping them through their home permitting process after the 2017 fire. Such help shouldn’t be needed. Clients whose home I designed only 18 years ago had to wait eight weeks to get their permit, even two weeks just to get a nailing inspection. Roadblocks, rather than streamlining where streamlining ought to have been for the fire victims. Approved plans are still not kept on record at the county when people lose them in a fire as was in this case. All under Mr. Pedroza’s watch.
And when it came to support his district’s constituency in their fight to disallow helicopter landings at a private home in their neighborhood, he never as much lifted his finger to support them claiming conflict of interest. But when it came to Measure D, which disallowed helicopter landings at residences in general, he continued to remain silent even though he voted for the county to adopt a single interest measure saving it the expense of going to the voters.
Ms. Manfree’ s primary platform states: “Putting locals first.”
It is about time someone running for supervisor committed to that. This does not mean she is taking aim at the hospitality and wine industries. What it means is balance - a highly complex undertaking at this point - in the way growth in general is being envisioned and managed considering that ordinary people also live here but striped of their balancing power. It means that cumulative impacts of projects will no longer be pushed under the rug, it means searching for sorely needed ways to diversify our economy and it means that no one will have bought her vote.
In this endeavor, her science-driven analytical expertise will add a valuable dimension hereto lacking on the board.
NVR version 2/11/20: Buying elections in Napa Valley’s 4th district
By now, every citizen in this country is aware that elections are being bought. Almost impossible to reverse this corrupt culture at the national level, perhaps it is at the local levels. How inspiring if that place were the Napa Valley.
Consider that citizens time and time again have stood no chance in opposing wineries in places where they impair the convenience, even safety of the locals, or the dozens which have their use permits adjusted to fit their violations just for the asking, increasing their visitors and events or becoming veritable restaurants with commercial kitchens causing ones in the cities to close.
All the while the impacts of these establishments have been certified as mitigated to “less than significant” without standards to measure them against, year after year, project after project piled on top of one another. The ordinary citizens in this county who go to work every day have been trusting our government to indeed have all impacts mitigated. Until one day, they wake up and what took them 20 minutes to go to work, takes now 40. Mitigated?
The jobs this kind of growth creates -- vineyard and hospitality workers - are the lowest paying ones. They invite commuters who, in turn, require affordable housing and let’s be honest, several thousand units of them to make an appreciable dent.
But more housing units put a strain in our resources such as water and to our infrastructure such as water, sewer, electrical and gas delivery networks and diminish its useful life.
Our supervisors are well-educated people who ought to know what’s going on. They live where we live, they know that their policies are inviting more and more low paying jobs, they know that wineries in remote areas with accessibility problems are the wrong places for them, they know that their economy model is destroying our common quality of life and yet, they continue the course. They even instituted a “streamlining” winery approval process which excludes public testimony, designed to sideline the considerable brain power of citizens in this county as a nuisance.
They have also distanced themselves from project approvals by leaving it up to their hand-picked, unelected Planning Commissioners. They hear about them only on appeal which is an expensive process for ordinary citizens. Non-responsive government invites expensive lawsuits as the county well knows.
Amber Manfree is a Ph.D scientist whose campaign has collected fewer than $30,000. Her opponent, Mr. Pedroza, has about $250,000, 95% of which come from the hospitality and winery businesses (amounts and percentages change daily). Five donors alone have contributed over $110,000. Law firms hoping for positive rulings for projects they represent, and like sold ambassadorships, his Planning Commissioner’s firm are among his contributors. It is hard to disassociate this culture with the growth model the county keeps promoting. And bit by bit, the Napa Valley is being destroyed. From within.
I read a few letters in support of Mr. Pedroza. They thank him for helping them through their home permitting process after the 2017 fire. Such help shouldn’t be needed. Clients whose home I designed only 18 years ago had to wait eight weeks to get their permit, even two weeks just to get a nailing inspection. Roadblocks, rather than streamlining where streamlining ought to have been for the fire victims. Approved plans are still not kept on record at the county when people lose them in a fire as was in this case. All under Mr. Pedroza’s watch.
And when it came to support his district’s constituency in their fight to disallow helicopter landings at a private home in their neighborhood, he never as much lifted his finger to support them claiming conflict of interest. But when it came to Measure D, which disallowed helicopter landings at residences in general, he continued to remain silent even though he voted for the county to adopt a single interest measure saving it the expense of going to the voters.
Ms. Manfree’ s primary platform states: “Putting locals first.”
It is about time someone running for supervisor committed to that. This does not mean she is taking aim at the hospitality and wine industries. What it means is balance - a highly complex undertaking at this point - in the way growth in general is being envisioned and managed considering that ordinary people also live here but striped of their balancing power. It means that cumulative impacts of projects will no longer be pushed under the rug, it means searching for sorely needed ways to diversify our economy and it means that no one will have bought her vote.
In this endeavor, her science-driven analytical expertise will add a valuable dimension hereto lacking on the board.
NVR version 2/11/20: Buying elections in Napa Valley’s 4th district
The battle for the hills on: Growth Issues
Bill Hocker - Feb 11,20 expand... Share
NVR 2/11/20: A lineup of Napa wine country controversies is coming back for hearings
At a previous BOS meeting Planning Director made a brief list of appeal projects that would be coming up before the Supes, those outlined in Barry Eberling's article, and mentioned that there would probably be more.
It has been 6 years since the Walt Ranch Project and Mountain Peak projects became known to their neighbors. The two projects, along with the Yountville Hill Winery, ignited a broader realization among county residents that the development trajectory in the county was beginning to impact residents feeling of well being living in a rural oasis in the greater Bay Area. It has corresponded with an effort following the 2008 recession to encourage more tourism into the county to support a movement of the wine industry from distributer sales to direct to consumer sales through increased winery visitation. The increasing number of project appeals and the pursuit of litigation beyond the appeals are the result. Thus far, unfortunately, there is little evidence that community pushback has done much more than slow down the conversion of the landscape into building sites and the ultimate suburbanization of Napa County.
At a previous BOS meeting Planning Director made a brief list of appeal projects that would be coming up before the Supes, those outlined in Barry Eberling's article, and mentioned that there would probably be more.
It has been 6 years since the Walt Ranch Project and Mountain Peak projects became known to their neighbors. The two projects, along with the Yountville Hill Winery, ignited a broader realization among county residents that the development trajectory in the county was beginning to impact residents feeling of well being living in a rural oasis in the greater Bay Area. It has corresponded with an effort following the 2008 recession to encourage more tourism into the county to support a movement of the wine industry from distributer sales to direct to consumer sales through increased winery visitation. The increasing number of project appeals and the pursuit of litigation beyond the appeals are the result. Thus far, unfortunately, there is little evidence that community pushback has done much more than slow down the conversion of the landscape into building sites and the ultimate suburbanization of Napa County.
The grape glut on: The Winery Glut
Bill Hocker - Feb 2,20 expand... Share
Update 8/23/20
NVR 2/23/20: Napa, North Bay growers face a softened, fluid market for premium grapes
2/2/20
CNN 2/17/29: The price of wine is dropping fast
NVR 2/6/20: To solve grape glut, California growers told to reduce 5 percent of vineyard acres
NVR 2/11/20: California's grape crush report not reflective of market, experts say
It is perhaps not illogical that the efforts by the county and wine industry in Napa to streamline winery use permit approvals is happening at the same time that demand for wine is falling from of lack of interest by a new generation of consumers, avid foodies nonetheless turned off by the stuffy pretensions, high costs and phony hard-sell "experiences" of wine connoisseurship.
A similar dynamic happend when wine demand tanked in the great recession and the county and industry also pushed the County to encourage more winery tourism. Changes in the WDO to allow more food service at wineries and the creation of Visit Napa Valley were the result. More wineries have since been approved to attract more tourists needing more restaurants and hotels requiring more commuting workers, parking lots, affordable housing, infrastructure and road expansions.
And poof, here we are, a beautiful rural landscape and an authentic, productive agricultural economy are disappearing, being reduced to a mass-market tourist trap living on the fumes of a storied past.
NVR 2/23/20: Napa, North Bay growers face a softened, fluid market for premium grapes
2/2/20
CNN 2/17/29: The price of wine is dropping fast
NVR 2/6/20: To solve grape glut, California growers told to reduce 5 percent of vineyard acres
NVR 2/11/20: California's grape crush report not reflective of market, experts say
It is perhaps not illogical that the efforts by the county and wine industry in Napa to streamline winery use permit approvals is happening at the same time that demand for wine is falling from of lack of interest by a new generation of consumers, avid foodies nonetheless turned off by the stuffy pretensions, high costs and phony hard-sell "experiences" of wine connoisseurship.
A similar dynamic happend when wine demand tanked in the great recession and the county and industry also pushed the County to encourage more winery tourism. Changes in the WDO to allow more food service at wineries and the creation of Visit Napa Valley were the result. More wineries have since been approved to attract more tourists needing more restaurants and hotels requiring more commuting workers, parking lots, affordable housing, infrastructure and road expansions.
And poof, here we are, a beautiful rural landscape and an authentic, productive agricultural economy are disappearing, being reduced to a mass-market tourist trap living on the fumes of a storied past.
County Streamlines Winery Use Permits on: The Winery Glut
Bill Hocker - Jan 30,20 expand... Share
Comments
George Caloyannidis - Jul 10, 2017 7:50AM
[Comment submission to Dir. Morrison re limited winery ordinance]
Dear David,
Attached is my revised comment on the Limited Winery Ordinance.
I revised Section "H" with a calculation of visitors this Ordinance would permit which is so staggering that one has to indeed wonder what thought if any is behind it.
George
Small Winery Ordinance Comment
And Divid Morrison's response:
From: Morrison, David [mailto:David.Morrison@countyofnapa.org]
Sent: Wednesday, August 02, 2017 1:14 AM
Subject: RE: SMALL WINERY ORDINANCE
George,
With all due respect, I strongly disagree with several of the statements made in your letter.
A. There is a policy reason for the draft ordinance. It says so in the third paragraph of the ordinance recitals, where it states: 'Action Item AG/LU-16.1 directs that consideration be given to amendments to the Zoning Ordinance that define "small wineries," a "small quantity of wine," "small marketing events," and "mostly grown on site," and establishes a streamlined permitting process for small wineries which retains the requirement for a use permit when the winery is in proximity to urban areas. In turn, the Action Item implements Policy AG/LU-16, which states:
In recognition of their limited impacts, the County will consider affording small wineries a streamlined permitting process. For purposes of this policy, small wineries are those that produce a small quantity of wine using grapes mostly grown on site and host a limited number of small marketing events each year.
The County's intent and purpose in considering this ordinance is clear. It is to amend the County Code and create a simpler permit review process that reflects the limited impacts of smaller wineries. You may not agree with the policy, but the basis for this action does not require any surmise.
I would also point out that the proposed ordinance does not minimize either public scrutiny or the CEQA process. Applications considered under the draft ordinance would still be subject to CEQA review. They may obtain a Categorical Exemption, if they qualify, as they may currently do under the adopted Local CEQA Guidelines. If they do not qualify for a Cat Ex, then a Negative Declaration, Mitigated Negative Declaration, or EIR will be prepared, as is appropriate. The draft ordinance would not change CEQA review in any way. Similarly, applications under the draft ordinance would still be noticed to all neighboring property owners within 1,000 feet of the project, still be noticed in the newspaper, and would be considered in a public hearing, where interested parties may testify, and any resulting decision may be appealed to the Board of Supervisors. The draft ordinance would not minimize public scrutiny in any way.
B. There appears to be a misunderstanding. The provisions of the draft ordinance would be available to all wineries that meet the qualifying criteria, whether they are newly established or are already established and want to modify their existing use permit within the constraints of the definition of a limited winery. To do otherwise, would create an unfair advantage for one class of business over another.
C. Why is 30,000 gallons considered a small (or in this case limited) winery? Because that is how they are defined in Napa County's Local Procedures for Implementing CEQA. Appendix B, Class 3, Subsection 10 states:
Construction and operation of small wineries, other agricultural processing facilities, and farm management uses that:
(a) are less than 5,000 square feet in size excluding caves;
(b) will involve either no cave excavation, or excavation sufficient to create no more than 5,000 additional square feet with all of the excavated cave spoils to be used on site;
(c) will produce 30,000 gallons or less per year;
(d) will generate less than 40 vehicle trips per day and 5 peak hour trips except on those days when marketing events are taking place;
(e) will hold no more than 10 marketing events per year, each with no more than 30 attendees, except for one wine auction event with up to 100 persons in attendance; AND
(f) will hold no temporary events.
As for national metrics, wine economists generally categorize wineries as follows:
Large - 500,000 cases and up (1,2 million gallons)
Medium - 50,000 cases to 500,000 cases (120,000 - 1.2 million gallons)
Small - 5,000 cases to 50,000 cases (12,000 - 120,000 gallons)
Very Small - 1,000 cases to 5,000 cases (2,400 - 12,000 gallons)
Limited - less than 1,000 cases (under 2,400 gallons)
By this standard also, 30,000 gallons is considered a small winery.
D. The focus of the draft ordinance is to provide some relief to small and family-owned businesses. If there are many such businesses, should they be denied relief simply because of their number, or should policy instead be based on their circumstances?
For clarification sake, about 1/3 of the wineries listed on the Napa County database would fall within the criteria of the draft ordinance. While there are more wineries that produce under 30,000 gallons, about 70 of those wineries have buildings, caves, visitation levels, or marketing events that exceed the definition of a "limited winery."
E. I don't agree that there is a contradiction. If wineries were to take advantage of the draft ordinance (should it be adopted) to increase production to 30,000 gallons, they would still be small wineries. There is only a contradiction if you define a small winery as having much lower production. I do not share that perspective.
F. Once again, I have to disagree. The cumulative impacts of winery development was already evaluated in the General Plan EIR, which was certified in 2008. Each winery permitted under the draft ordinance would undergo appropriate project-specific CEQA review. The draft ordinance does not allow any additional winery development not already anticipated in the General Plan. In fact, as stated previously, the draft ordinance is a direct implementation of the General Plan. Additional cumulative CEQA review of the draft ordinance is not required, in my opinion.
G. See F above.
H. See F above.
I. With regards to justifying the consideration of the draft ordinance, that was part of the policy debate regarding the General Plan in 2008. The purpose of the General Plan is to provide a set of policies under which the County would operate over the following 25 years. That is why adopting comprehensive General Plan updates is such a lengthy and expensive process. If you believe that circumstances have changed since 2008, you may want to request that the Board amend the General Plan to delete Policy AG/LU-16. Again, you may not agree with the idea, but an adopted policy carries significant legal weight.
If you are suggesting that the production level for limited wineries in the draft ordinance could be reduced to 15,000 or 20,000 gallons annually, I agree. The 30,000 gallon criterion was initially offered as a starting point for public discussion, but one that was consistent with the adopted Local CEQA Guidelines. Others have also suggested a lower threshold. The Planning Commission or Board of Supervisors are free to use an alternate metric.
J. Once again, I have to disagree. Length of time in permit review does not necessarily equate to public benefit. Staff is required to follow State law, which includes the Permit Streamlining Act. There is a balance between the exercise of private property rights and public interest. This ordinance would continue to provide full public review and participation for the review of development applications.
The draft ordinance would not permit any greater level of winery development than is already allowed under the General Plan, which evaluated the cumulative impacts of winery and vineyard development between 2005 and 2030. As this ordinance would not increase that potential, further cumulative analysis is not required.
The Zoning Administrator would not become a "winery czar," any more than the Planning Commission could be described as such. The Zoning Administrator currently makes decisions regarding Use Permit Modifications, Variances, Certificates of Non-Conformance, and other applications. This would be similar to the Administrator's existing duties. The Administrator's decisions may be appealed to the Board of Supervisors, who ultimately is responsible for setting policy in the County.
As always, I am happy to discuss these issues and welcome constructive dialogue towards developing a better draft ordinance.
Thank you for you comments.
Respectfully,
David
And George Caloyannidis' response
Sent: Wednesday, August 02, 2017 11:37 AM
To: 'Morrison, David'
Subject: FW: SMALL WINERY ORDINANCE
Thank you David.
Your statements are technically correct as they reflect the provisions of the Ordinance which are already known. However, they neither refute or specifically address mine because by their nature, they try to show the shortcomings of the Ordinance. Specifically, your statements do not provide answers to the points I presented.
• They do not explain the rationale for the need of the Ordinance other than to make things easier for applicants.
• They do not explain by what standard (or reason) a 30,000 gallon production winery is a new "small" one when 52% of all existing wineries in the county produce less.
• They fail to explain why potential quantifying data have not been presented to the Planning Commission.
• They do not explain why potential impacts of the Ordinance have not been presented to the Planning Commission or even a suggestion by staff that there may be worthy of consideration.
• They fail to explain which specific provisions of the Ordinance are the ones which facilitates its "streamlining". What specifically has been eliminated from the current process and what is its downside?
Maintaining that the Administrator's decisions may still be appealed to the BOS is correct but let's stop trying to hide the fact that it facilitates a process by which many of his/hers decisions will occur under the public's radar. Unless you can explain otherwise, this is the main instrument behind the "streamlining" of the process.
The 1,000 foot notification radius is grossly insufficient. Has staff tried to put the adequacy of such radius into perspective? For example, how many property owners would be notified if some of the randomly selected wineries below would apply?
Colgin (20,000)
Dalla Valle (20,000)
Diamond Mountain (10,000)
Kongsgaard (12,000)
Mayacamas (5,000)
Saddleback (8,000)
Signorello (20,000)
Titus (25,000)
Does Staff seriously believe that a 1,000 foot radius is sufficient to serve the public interest? Or does this number prove my point?
But the main concerns is the roundabout way by which this Ordinance will have advanced the Napa county CEQA baseline (traffic, water etc.) without CEQA review.
Your response does not address how an Ordinance which has the potential to incrementally add 3,564,277 gallons of production to the EXISTING "small" wineries, add 7,931 acres of vineyards plus 3,248,628 annual visitors is not cause for alarm meriting responsible environmental review. Mind you, this does NOT include special event visits NOR the impacts of NEW "small" winery streamlined applications, the number of which staff has also failed to make a credible effort to quantify.
These are massive numbers with potentially profound cumulative impacts - none of which were presented to the Planning Commission or the BOS for consideration - but obvious to any thinking person. They are so obvious that it is hard to hide the agenda driving this Ordinance by disingenuously hiding it under the innocent clothing of "SMALL".
George
PS: When will the Ordinance be heard by the BOS?
Dear David,
Attached is my revised comment on the Limited Winery Ordinance.
I revised Section "H" with a calculation of visitors this Ordinance would permit which is so staggering that one has to indeed wonder what thought if any is behind it.
George
Small Winery Ordinance Comment
And Divid Morrison's response:
From: Morrison, David [mailto:David.Morrison@countyofnapa.org]
Sent: Wednesday, August 02, 2017 1:14 AM
Subject: RE: SMALL WINERY ORDINANCE
George,
With all due respect, I strongly disagree with several of the statements made in your letter.
A. There is a policy reason for the draft ordinance. It says so in the third paragraph of the ordinance recitals, where it states: 'Action Item AG/LU-16.1 directs that consideration be given to amendments to the Zoning Ordinance that define "small wineries," a "small quantity of wine," "small marketing events," and "mostly grown on site," and establishes a streamlined permitting process for small wineries which retains the requirement for a use permit when the winery is in proximity to urban areas. In turn, the Action Item implements Policy AG/LU-16, which states:
In recognition of their limited impacts, the County will consider affording small wineries a streamlined permitting process. For purposes of this policy, small wineries are those that produce a small quantity of wine using grapes mostly grown on site and host a limited number of small marketing events each year.
The County's intent and purpose in considering this ordinance is clear. It is to amend the County Code and create a simpler permit review process that reflects the limited impacts of smaller wineries. You may not agree with the policy, but the basis for this action does not require any surmise.
I would also point out that the proposed ordinance does not minimize either public scrutiny or the CEQA process. Applications considered under the draft ordinance would still be subject to CEQA review. They may obtain a Categorical Exemption, if they qualify, as they may currently do under the adopted Local CEQA Guidelines. If they do not qualify for a Cat Ex, then a Negative Declaration, Mitigated Negative Declaration, or EIR will be prepared, as is appropriate. The draft ordinance would not change CEQA review in any way. Similarly, applications under the draft ordinance would still be noticed to all neighboring property owners within 1,000 feet of the project, still be noticed in the newspaper, and would be considered in a public hearing, where interested parties may testify, and any resulting decision may be appealed to the Board of Supervisors. The draft ordinance would not minimize public scrutiny in any way.
B. There appears to be a misunderstanding. The provisions of the draft ordinance would be available to all wineries that meet the qualifying criteria, whether they are newly established or are already established and want to modify their existing use permit within the constraints of the definition of a limited winery. To do otherwise, would create an unfair advantage for one class of business over another.
C. Why is 30,000 gallons considered a small (or in this case limited) winery? Because that is how they are defined in Napa County's Local Procedures for Implementing CEQA. Appendix B, Class 3, Subsection 10 states:
Construction and operation of small wineries, other agricultural processing facilities, and farm management uses that:
(a) are less than 5,000 square feet in size excluding caves;
(b) will involve either no cave excavation, or excavation sufficient to create no more than 5,000 additional square feet with all of the excavated cave spoils to be used on site;
(c) will produce 30,000 gallons or less per year;
(d) will generate less than 40 vehicle trips per day and 5 peak hour trips except on those days when marketing events are taking place;
(e) will hold no more than 10 marketing events per year, each with no more than 30 attendees, except for one wine auction event with up to 100 persons in attendance; AND
(f) will hold no temporary events.
As for national metrics, wine economists generally categorize wineries as follows:
Large - 500,000 cases and up (1,2 million gallons)
Medium - 50,000 cases to 500,000 cases (120,000 - 1.2 million gallons)
Small - 5,000 cases to 50,000 cases (12,000 - 120,000 gallons)
Very Small - 1,000 cases to 5,000 cases (2,400 - 12,000 gallons)
Limited - less than 1,000 cases (under 2,400 gallons)
By this standard also, 30,000 gallons is considered a small winery.
D. The focus of the draft ordinance is to provide some relief to small and family-owned businesses. If there are many such businesses, should they be denied relief simply because of their number, or should policy instead be based on their circumstances?
For clarification sake, about 1/3 of the wineries listed on the Napa County database would fall within the criteria of the draft ordinance. While there are more wineries that produce under 30,000 gallons, about 70 of those wineries have buildings, caves, visitation levels, or marketing events that exceed the definition of a "limited winery."
E. I don't agree that there is a contradiction. If wineries were to take advantage of the draft ordinance (should it be adopted) to increase production to 30,000 gallons, they would still be small wineries. There is only a contradiction if you define a small winery as having much lower production. I do not share that perspective.
F. Once again, I have to disagree. The cumulative impacts of winery development was already evaluated in the General Plan EIR, which was certified in 2008. Each winery permitted under the draft ordinance would undergo appropriate project-specific CEQA review. The draft ordinance does not allow any additional winery development not already anticipated in the General Plan. In fact, as stated previously, the draft ordinance is a direct implementation of the General Plan. Additional cumulative CEQA review of the draft ordinance is not required, in my opinion.
G. See F above.
H. See F above.
I. With regards to justifying the consideration of the draft ordinance, that was part of the policy debate regarding the General Plan in 2008. The purpose of the General Plan is to provide a set of policies under which the County would operate over the following 25 years. That is why adopting comprehensive General Plan updates is such a lengthy and expensive process. If you believe that circumstances have changed since 2008, you may want to request that the Board amend the General Plan to delete Policy AG/LU-16. Again, you may not agree with the idea, but an adopted policy carries significant legal weight.
If you are suggesting that the production level for limited wineries in the draft ordinance could be reduced to 15,000 or 20,000 gallons annually, I agree. The 30,000 gallon criterion was initially offered as a starting point for public discussion, but one that was consistent with the adopted Local CEQA Guidelines. Others have also suggested a lower threshold. The Planning Commission or Board of Supervisors are free to use an alternate metric.
J. Once again, I have to disagree. Length of time in permit review does not necessarily equate to public benefit. Staff is required to follow State law, which includes the Permit Streamlining Act. There is a balance between the exercise of private property rights and public interest. This ordinance would continue to provide full public review and participation for the review of development applications.
The draft ordinance would not permit any greater level of winery development than is already allowed under the General Plan, which evaluated the cumulative impacts of winery and vineyard development between 2005 and 2030. As this ordinance would not increase that potential, further cumulative analysis is not required.
The Zoning Administrator would not become a "winery czar," any more than the Planning Commission could be described as such. The Zoning Administrator currently makes decisions regarding Use Permit Modifications, Variances, Certificates of Non-Conformance, and other applications. This would be similar to the Administrator's existing duties. The Administrator's decisions may be appealed to the Board of Supervisors, who ultimately is responsible for setting policy in the County.
As always, I am happy to discuss these issues and welcome constructive dialogue towards developing a better draft ordinance.
Thank you for you comments.
Respectfully,
David
And George Caloyannidis' response
Sent: Wednesday, August 02, 2017 11:37 AM
To: 'Morrison, David'
Subject: FW: SMALL WINERY ORDINANCE
Thank you David.
Your statements are technically correct as they reflect the provisions of the Ordinance which are already known. However, they neither refute or specifically address mine because by their nature, they try to show the shortcomings of the Ordinance. Specifically, your statements do not provide answers to the points I presented.
• They do not explain the rationale for the need of the Ordinance other than to make things easier for applicants.
• They do not explain by what standard (or reason) a 30,000 gallon production winery is a new "small" one when 52% of all existing wineries in the county produce less.
• They fail to explain why potential quantifying data have not been presented to the Planning Commission.
• They do not explain why potential impacts of the Ordinance have not been presented to the Planning Commission or even a suggestion by staff that there may be worthy of consideration.
• They fail to explain which specific provisions of the Ordinance are the ones which facilitates its "streamlining". What specifically has been eliminated from the current process and what is its downside?
Maintaining that the Administrator's decisions may still be appealed to the BOS is correct but let's stop trying to hide the fact that it facilitates a process by which many of his/hers decisions will occur under the public's radar. Unless you can explain otherwise, this is the main instrument behind the "streamlining" of the process.
The 1,000 foot notification radius is grossly insufficient. Has staff tried to put the adequacy of such radius into perspective? For example, how many property owners would be notified if some of the randomly selected wineries below would apply?
Colgin (20,000)
Dalla Valle (20,000)
Diamond Mountain (10,000)
Kongsgaard (12,000)
Mayacamas (5,000)
Saddleback (8,000)
Signorello (20,000)
Titus (25,000)
Does Staff seriously believe that a 1,000 foot radius is sufficient to serve the public interest? Or does this number prove my point?
But the main concerns is the roundabout way by which this Ordinance will have advanced the Napa county CEQA baseline (traffic, water etc.) without CEQA review.
Your response does not address how an Ordinance which has the potential to incrementally add 3,564,277 gallons of production to the EXISTING "small" wineries, add 7,931 acres of vineyards plus 3,248,628 annual visitors is not cause for alarm meriting responsible environmental review. Mind you, this does NOT include special event visits NOR the impacts of NEW "small" winery streamlined applications, the number of which staff has also failed to make a credible effort to quantify.
These are massive numbers with potentially profound cumulative impacts - none of which were presented to the Planning Commission or the BOS for consideration - but obvious to any thinking person. They are so obvious that it is hard to hide the agenda driving this Ordinance by disingenuously hiding it under the innocent clothing of "SMALL".
George
PS: When will the Ordinance be heard by the BOS?
Who will live in "farmworker" housing? on: Affordable Housing
Bill Hocker - Jan 23,20 expand... Share
Chuck Dell'Ario LTE 1/23/20: On-site worker housing is the answer
Mr. Dell'Ario's letter is a very thoughtful proposal to include the provision of employee housing as an integral part of the development approval process. It comes (coincidentally?) on the same day that I happened to view a portion of the 1/23/20 meeting of the Napa County housing committee.
I have seldom looked at Napa County commission meetings beyond the Planning Commission and BOS meetings. When I started viewing, County Council Jason Dooley was making a presentation (agenda letter here) on the Employee Housing Act, a state program regulating the construction and maintenance of employee housing. The members of the commission were seeking the definition of farmworker housing. Specifically the question came up as to whether winery workers, including hospitality workers, are to be considered "farmworkers". It is a question that I, and others, posed some time ago along with other implications of the County's changing definition of agriculture in 2017.
Farmworkers are defined, apparently, under the Employee Housing Act as employees of an "agricultural employer". He indicated that under county code, which defines the marketing of wine as an agricultural operation, hospitality workers might be considered "farmworkers". The California labor code also defines an agricultural employee and Mr. Dooley gave that definition in its entirety in his agenda letter. An agricultural employee, among the more expected jobs in agriculture, is also one who is involved in the "preparation for market and delivery to storage or to market". As we are constantly told, the wine market has changed and direct-to-consumer sales at wineries are the new market. What does "delivery to market" mean in this context? The county is already flirting with hotels on Ag land. Will the county now allow condo units to be built on Ag lands to accomodate winery hospitality staff in a tight housing market?
Mr. Dell'Ario's letter is a very thoughtful proposal to include the provision of employee housing as an integral part of the development approval process. It comes (coincidentally?) on the same day that I happened to view a portion of the 1/23/20 meeting of the Napa County housing committee.
I have seldom looked at Napa County commission meetings beyond the Planning Commission and BOS meetings. When I started viewing, County Council Jason Dooley was making a presentation (agenda letter here) on the Employee Housing Act, a state program regulating the construction and maintenance of employee housing. The members of the commission were seeking the definition of farmworker housing. Specifically the question came up as to whether winery workers, including hospitality workers, are to be considered "farmworkers". It is a question that I, and others, posed some time ago along with other implications of the County's changing definition of agriculture in 2017.
Farmworkers are defined, apparently, under the Employee Housing Act as employees of an "agricultural employer". He indicated that under county code, which defines the marketing of wine as an agricultural operation, hospitality workers might be considered "farmworkers". The California labor code also defines an agricultural employee and Mr. Dooley gave that definition in its entirety in his agenda letter. An agricultural employee, among the more expected jobs in agriculture, is also one who is involved in the "preparation for market and delivery to storage or to market". As we are constantly told, the wine market has changed and direct-to-consumer sales at wineries are the new market. What does "delivery to market" mean in this context? The county is already flirting with hotels on Ag land. Will the county now allow condo units to be built on Ag lands to accomodate winery hospitality staff in a tight housing market?
Hotel explosion rocks Napa on: The Hotel Binge
Bill Hocker - Jan 21,20 expand... Share
Update 7/12/20 Franklin Station Hotel
More Here
Update 1/21/20 Westin Expansion
NVR 1/21/20: Napa Planning Commission endorses Westin Verasa expansion plans
Update 12/27/18
NVR 12/27/18: No. 5 Story of 2018: Hotels growth and housing prices sparked a Napa County debate
The answer: a few. Napa, as a high-end retreat for the wealthy (i.e. Meadowwood and Auberge du Soleil) is already losing its luster as the number of tourists keeps increasing and the marketing of food and wine through winery experiences becomes a mass market entertainment. (And as the traffic jams increase and the natural beauty of the landscape is diminished by building projects). In the short term, as long as the tourism numbers keep expanding there will be a percentage that can be convinced to spend $1000 a night for their image of the good life. The question is whether the construction of pricey hotel rooms will outpace the ability of Visit Napa Valley to sell the region's exclusiveness while marketing to the masses as well. If not, as all of the rooms come online, the prices will probably begin to fall to a rate in line with the rest of the world's tourist destinations.
Update 8/25/18
SR press Democtat 8/25/18: Healdsburg set to limit future downtown hotels, require affordable housing offsets on new projects
Healdsburg leads the way. Of course, as usual, government has acted to solve problems when the problems are already beyond being solved. The already-approved doubling of hotel rooms will give Healdsburg the feeling of a 24-hour tourist trap, and future affordable housing requirements will not ease the existing or approved shortfalls. Unless the affordable housing offsets are actually sufficient to house the employees of the hotels in question, new hotels will continue increase the burden on the city to provide affordable housing and the problem will never be solved, only exacerbated.
Update 6/2/18 Gasser Hotel
More Here
Update 6/1/18 Marriot AC Hotel
More Here
Update: 5/15/18
Peter Mott LTE 5/15/18: Peter Mott: Time for a hotel moratorium
It is great to see that even some of those members of our county governments that have been supporters of tourism development have begun to believe that continued expansion of the tourism industry is unsustainable if the goal is to retain the rural small-town character that draws tourists here and makes this a desirable place to live. There needs to be a limit of tourism activity in relation to real life or real life ceases to exist. Many already feel that line has already been crossed, and the vast increase in hotel rooms in the municipalities and wineries in the county already in the pipeline means that the tourism impacts we already feel will only get worse. But If more of our officials, like Mr. Mott, are willing to begin opposing tourism urbanization now, and begin thinking in terms of a sustainable stable economy rather than a unsustainable growth economy, there may still be some hope for the survival of a quality of life treasured by both visitors and residents in the future.
Update 1/6/18 Wine Train Hotel
More Here
Update: 12/04/17
Dan Mufson sends this article from the Santa Rosa Press Democrat regarding hotel development in Healdsburg:
SR Press Democrat 12/2/17: Healdsburg City Council to discuss limits on future downtown hotels
While it's hard to compare the nebulous disorganization of Napa's downtown with the iconic organization of Healdsburg's town plaza, the impacts here of rampant tourism development will likewise wipe out any sense of "small town" character that Napa does possess as 5 and 6 story hotels, and the throngs of their patrons, begin to dominate the Napa streetscape.
Update: 11/31/17
NVR 11/28/17: Downtown Napa's newest luxury hotel opens its doors
Kudos to Mr. Johnstone for telling it like it is: "You walk in and you think you're in New York." and "How many hotels does downtown need? I hope we're not overdoing it."
Update: 9/29/17
NVR 9/29/17: Meritage Resort's massive expansion takes shape in south Napa
Update 9/6/17
NVR 9/06/17: Napa, developer start talks on new City Hall, housing and hotel
Update: 8/14/17
City report on the hotel explosion this Tuesday
Napa Vision 2050 has just sent out this notice about a staff report to be presented to the Napa City Council on Aug 15th, 3:00pm about the various hotel projects going on in the city. You are encouraged to attend.
Update 7/14/17 Black Elk Hotel
More Here
Update: 7/2/17
NVR 7/2/217: As hotels increase, do Napa residents benefit? Readers, officials weigh in
Howard Yune, Napa city reporter for the Register, had to previously ask readers what they thought about Napa's hotel explosion, and he gives some of the responses in the above article. He had to ask because the Register, in a blow to the free exchange of ideas in a democracy, decided to discontinue the ability to comment online to news articles last year. There were, no doubt, legitimate concerns leading to the discontinuance. But for those seriously interested in issues in Napa county, like the explosion of hotel development, citizen reaction to the news is an important part of the story. The problems that the paper experienced with responses, I think, had much to do with the anonymity of the posts and the freedom that gives to be irresponsible in posting. Require real names and let the comments continue.
Update: 6/20/17
It's hard to keep up with this issue:
NVR 6/25/17: Downtown Napa hotel plan calls for merging Zeller's and former post office sites
NVR 6/22/17: Surging hotel taxes become a larger part of the new Napa city budget
NVR 6/20/17: How many hotels are enough -- or too much? Contact the Register
The hotel explosion raises several issues.
First, the loss of a community. Hotels not only bring in more tourists, but they increase the 24-hour tourist population. At some point, as the ratio of tourists to residents increases, and as jobs, commercial activity and housing continue to shift from resident-serving to tourist-serving, the sense of normal, small-town community life will be lost to the collective endevour of catering to, and being the local color for, the tourism experience. And the real town and its community will disappear. (St. Helena is at the forefront of this phenomenon.)
Second, a financing dependency. TOT revenue and other in-lieu fees are welcomed as a quick fix for the deferred infrastructure and service costs needed to mitigate the impacts of previous urban development. But low wage jobs are created by the hundreds and the money isn't there for affordable housing. Traffic and parking problems explode. The increased tourism and employee population require additional infrastructure and services which then encourage more new project approvals and so on. Ultimately the place becomes a dense tourist trap, devoid of residents, and, much like Oxbow is now, packed with people wondering what's so special about Napa.
Third, the loss of Napa's rural soul. The number of hotel projects, like the amount of traffic, is a symptom of a community losing it's resitance to development pressure. That pressure was was contained in Napa for the last 40 years by a combination of politicians and citizenry with a clear vision of an un-urbanized future, and an industry dependent on an agricultural product. But as the landscape and vineyards are slowly filled with buildings to exploit the expanding tourist population, the vision of a rural enclave in the urban Bay Area is harder for politicians and their citizens to imagine, and the industry is finding that more money is to be made by providing wine-related experiences than from making wine. The importance of agriculture fades beyond its use as a stageset for TOT-paying visitors.
Update: 6/17/17
A neighbor just sent over a link to the latest Napa Life, Paul Fransons's weekly "insiders guide to the Napa Valley." The June 19th, 2017 issue is here. Scroll down to the section on "Lodging News". Below the summaries of the latest hotel projects in the Register he has a list of the projects currently in the approval and proposal pipelines. While I struggle to keep up on this site, as an insider he has a much better handle on these things. And it is a bit freightening.
Most freightening of all is the mention of a Ted Hall 80 room hotel in South St Helena (described in this 2015 NVR article). Ted Hall (recent profile here) is perhaps the most revered grower-vintner in the county, one of the few statesman in an industry filled with entrepreneurs. Each trip to the planning commission to present his winery projects turns into a lovefest (just as the hotel project did). He will probabaly make the most sensitive, ecological integration of agriculture and overnight accommodation it is possible to make. And he will set the precident for lesser lights to follow for the next phase of the "wine" industry in its transition to an entertainment industry. Now that the winery restaurant is firmly established as an acceptable "incidental and subordinate" use allowed at wineries, it is only a matter of time before the winery b&b begins to make its way into the definition of "agriculture" as well. A euphanism will have to be invented - "immersive agricultural experience" perhaps - to make sure no one would mistake a winery for a hotel. But with the precedent set by this most solid citizen of the County, every good-life entrepreneur will now want a hotel-of-their-own to go along with their winery.
Update: 6/8/17
Cohn LTE 6/8/17: Slow the stampede of development and his petition
And the concurrences:
Don and Arlene Townsend LTE 6/16/17: When is enough enough?
Lynn Korn LTE 6/12/17: Enough already
Barbara Cioppone LTE 6/8/17: All for the rich people
A lot of proposed Napa hotel projects in the news:
NVR 6/8/17: Cambria Hotel coming to Napa's Soscol Avenue (And subsequent sale)
NVR 6/5/17: Napa Valley Wine Train owners plan $100 million resort development
NVR 6/2/17: Design of south Napa Marriott hotel leaves city planners cold
NVR 5/17/17: Altamira family reviving plans for a winery/hotel project on Silverado Trail
And other projects:
NVR 6/14/17: Napa approves 4-story building for Bounty Hunter wine bar, restaurant
Original Post 2/20/17
NVR 2/20/17: Napa asks, How many hotel rooms are enough?
NY Times 2/1/17: A Waking Giant or a Monster? Developers Eye Once-Sleepy Napa
In the Times article Napa Vision 2050 is recognized nationally for its efforts to slow the urbanization of Napa County. Kudos to Harris Nussbaum and Patricia Damery.
Jim Wilson on the Napa Vision 2050 Economic Forum
It's exactly the effect we heard is coming at George Caloyannidis' Tourism Economy Forum in April of last year:
Samuel Mendlinger:
Eben Fodor:
Napa Vision 2050 Economic Forum: Understanding the tourism driven economy
George Caloyannidis' articles on growth and tourism
More on Napa City development here
More on Napa Growth Issues here
More Here
Update 1/21/20 Westin Expansion
Update 12/27/18
NVR 12/27/18: No. 5 Story of 2018: Hotels growth and housing prices sparked a Napa County debate
The answer: a few. Napa, as a high-end retreat for the wealthy (i.e. Meadowwood and Auberge du Soleil) is already losing its luster as the number of tourists keeps increasing and the marketing of food and wine through winery experiences becomes a mass market entertainment. (And as the traffic jams increase and the natural beauty of the landscape is diminished by building projects). In the short term, as long as the tourism numbers keep expanding there will be a percentage that can be convinced to spend $1000 a night for their image of the good life. The question is whether the construction of pricey hotel rooms will outpace the ability of Visit Napa Valley to sell the region's exclusiveness while marketing to the masses as well. If not, as all of the rooms come online, the prices will probably begin to fall to a rate in line with the rest of the world's tourist destinations.
Update 8/25/18
SR press Democtat 8/25/18: Healdsburg set to limit future downtown hotels, require affordable housing offsets on new projects
Healdsburg leads the way. Of course, as usual, government has acted to solve problems when the problems are already beyond being solved. The already-approved doubling of hotel rooms will give Healdsburg the feeling of a 24-hour tourist trap, and future affordable housing requirements will not ease the existing or approved shortfalls. Unless the affordable housing offsets are actually sufficient to house the employees of the hotels in question, new hotels will continue increase the burden on the city to provide affordable housing and the problem will never be solved, only exacerbated.
Update 6/2/18 Gasser Hotel
More Here
Update 6/1/18 Marriot AC Hotel
More Here
Update: 5/15/18
Peter Mott LTE 5/15/18: Peter Mott: Time for a hotel moratorium
It is great to see that even some of those members of our county governments that have been supporters of tourism development have begun to believe that continued expansion of the tourism industry is unsustainable if the goal is to retain the rural small-town character that draws tourists here and makes this a desirable place to live. There needs to be a limit of tourism activity in relation to real life or real life ceases to exist. Many already feel that line has already been crossed, and the vast increase in hotel rooms in the municipalities and wineries in the county already in the pipeline means that the tourism impacts we already feel will only get worse. But If more of our officials, like Mr. Mott, are willing to begin opposing tourism urbanization now, and begin thinking in terms of a sustainable stable economy rather than a unsustainable growth economy, there may still be some hope for the survival of a quality of life treasured by both visitors and residents in the future.
Update 1/6/18 Wine Train Hotel
More Here
Update: 12/04/17
Dan Mufson sends this article from the Santa Rosa Press Democrat regarding hotel development in Healdsburg:
SR Press Democrat 12/2/17: Healdsburg City Council to discuss limits on future downtown hotels
While it's hard to compare the nebulous disorganization of Napa's downtown with the iconic organization of Healdsburg's town plaza, the impacts here of rampant tourism development will likewise wipe out any sense of "small town" character that Napa does possess as 5 and 6 story hotels, and the throngs of their patrons, begin to dominate the Napa streetscape.
Update: 11/31/17
Kudos to Mr. Johnstone for telling it like it is: "You walk in and you think you're in New York." and "How many hotels does downtown need? I hope we're not overdoing it."
Update: 9/29/17
Update 9/6/17
Update: 8/14/17
City report on the hotel explosion this Tuesday
Napa Vision 2050 has just sent out this notice about a staff report to be presented to the Napa City Council on Aug 15th, 3:00pm about the various hotel projects going on in the city. You are encouraged to attend.
Update 7/14/17 Black Elk Hotel
More Here
Update: 7/2/17
NVR 7/2/217: As hotels increase, do Napa residents benefit? Readers, officials weigh in
Howard Yune, Napa city reporter for the Register, had to previously ask readers what they thought about Napa's hotel explosion, and he gives some of the responses in the above article. He had to ask because the Register, in a blow to the free exchange of ideas in a democracy, decided to discontinue the ability to comment online to news articles last year. There were, no doubt, legitimate concerns leading to the discontinuance. But for those seriously interested in issues in Napa county, like the explosion of hotel development, citizen reaction to the news is an important part of the story. The problems that the paper experienced with responses, I think, had much to do with the anonymity of the posts and the freedom that gives to be irresponsible in posting. Require real names and let the comments continue.
Update: 6/20/17
It's hard to keep up with this issue:
NVR 6/25/17: Downtown Napa hotel plan calls for merging Zeller's and former post office sites
NVR 6/22/17: Surging hotel taxes become a larger part of the new Napa city budget
NVR 6/20/17: How many hotels are enough -- or too much? Contact the Register
The hotel explosion raises several issues.
First, the loss of a community. Hotels not only bring in more tourists, but they increase the 24-hour tourist population. At some point, as the ratio of tourists to residents increases, and as jobs, commercial activity and housing continue to shift from resident-serving to tourist-serving, the sense of normal, small-town community life will be lost to the collective endevour of catering to, and being the local color for, the tourism experience. And the real town and its community will disappear. (St. Helena is at the forefront of this phenomenon.)
Second, a financing dependency. TOT revenue and other in-lieu fees are welcomed as a quick fix for the deferred infrastructure and service costs needed to mitigate the impacts of previous urban development. But low wage jobs are created by the hundreds and the money isn't there for affordable housing. Traffic and parking problems explode. The increased tourism and employee population require additional infrastructure and services which then encourage more new project approvals and so on. Ultimately the place becomes a dense tourist trap, devoid of residents, and, much like Oxbow is now, packed with people wondering what's so special about Napa.
Third, the loss of Napa's rural soul. The number of hotel projects, like the amount of traffic, is a symptom of a community losing it's resitance to development pressure. That pressure was was contained in Napa for the last 40 years by a combination of politicians and citizenry with a clear vision of an un-urbanized future, and an industry dependent on an agricultural product. But as the landscape and vineyards are slowly filled with buildings to exploit the expanding tourist population, the vision of a rural enclave in the urban Bay Area is harder for politicians and their citizens to imagine, and the industry is finding that more money is to be made by providing wine-related experiences than from making wine. The importance of agriculture fades beyond its use as a stageset for TOT-paying visitors.
Update: 6/17/17
A neighbor just sent over a link to the latest Napa Life, Paul Fransons's weekly "insiders guide to the Napa Valley." The June 19th, 2017 issue is here. Scroll down to the section on "Lodging News". Below the summaries of the latest hotel projects in the Register he has a list of the projects currently in the approval and proposal pipelines. While I struggle to keep up on this site, as an insider he has a much better handle on these things. And it is a bit freightening.
Most freightening of all is the mention of a Ted Hall 80 room hotel in South St Helena (described in this 2015 NVR article). Ted Hall (recent profile here) is perhaps the most revered grower-vintner in the county, one of the few statesman in an industry filled with entrepreneurs. Each trip to the planning commission to present his winery projects turns into a lovefest (just as the hotel project did). He will probabaly make the most sensitive, ecological integration of agriculture and overnight accommodation it is possible to make. And he will set the precident for lesser lights to follow for the next phase of the "wine" industry in its transition to an entertainment industry. Now that the winery restaurant is firmly established as an acceptable "incidental and subordinate" use allowed at wineries, it is only a matter of time before the winery b&b begins to make its way into the definition of "agriculture" as well. A euphanism will have to be invented - "immersive agricultural experience" perhaps - to make sure no one would mistake a winery for a hotel. But with the precedent set by this most solid citizen of the County, every good-life entrepreneur will now want a hotel-of-their-own to go along with their winery.
Update: 6/8/17
Cohn LTE 6/8/17: Slow the stampede of development and his petition
And the concurrences:
Don and Arlene Townsend LTE 6/16/17: When is enough enough?
Lynn Korn LTE 6/12/17: Enough already
Barbara Cioppone LTE 6/8/17: All for the rich people
A lot of proposed Napa hotel projects in the news:
NVR 6/8/17: Cambria Hotel coming to Napa's Soscol Avenue (And subsequent sale)
NVR 6/5/17: Napa Valley Wine Train owners plan $100 million resort development
NVR 6/2/17: Design of south Napa Marriott hotel leaves city planners cold
NVR 5/17/17: Altamira family reviving plans for a winery/hotel project on Silverado Trail
And other projects:
NVR 6/14/17: Napa approves 4-story building for Bounty Hunter wine bar, restaurant
Original Post 2/20/17
NVR 2/20/17: Napa asks, How many hotel rooms are enough?
NY Times 2/1/17: A Waking Giant or a Monster? Developers Eye Once-Sleepy Napa
In the Times article Napa Vision 2050 is recognized nationally for its efforts to slow the urbanization of Napa County. Kudos to Harris Nussbaum and Patricia Damery.
Jim Wilson on the Napa Vision 2050 Economic Forum
It's exactly the effect we heard is coming at George Caloyannidis' Tourism Economy Forum in April of last year:
Samuel Mendlinger:
- Tourism accelerates the polarization between the population and the very wealthy.
- Polarization begins when businesses begin to cater to tourists and affluent locals at the expense of townsfolk.
- Now a major social revolution: small group of elderly people and few young people.
Q: Whose town is this anyway? What can community do so the power doesn't get concentrated in the hands of a few?
A: There are a few only. Locals are usually the last to get a voice in tourism development. Usually money does the talking. Local leaders who are wise enough know that the local people need to be part of the process. Most people don't really know what their long-term needs are. Community groups need to have experience.
Know what they're doing, how to get things done, like NV2050. It's what attracted me to this event in Napa. Hospitality is about cheap labor. Tourism is about value added.
Q: Local schools close and students are sent out of town?
A: Imbalance. Older population crowds out the younger people. Mis-managed tourism.. Petersborough losing its school system,, and its vertical, complete society. Declining school enrollment is a sign that either young adults don't want to have children, or they don't see a future in the town.
Q: How do you organize the population?
A: NV2050 is a great example. You're anxious over the future, you're organizing through people who can organize, and have the time and ability to see things through. Then expand! It's bottom up. Top down is very rare.
Q: How do you recommend citizens get involved in decisions on smart tourism?
A: Mendlinger: What is motivation for County and City political leaders to get involved? Do they want more development or a higher quality of life for citizens? If interested in business they won't listen. But if you have wise leadership you'll do the part of the job that improves the quality of life. Especially in Napa you have a great pool of experience and wisdom. It's cosmopolitan not provincial. Political leadership has to listen to well-organized citizens who understand how real life works. Citizens can go far. Like this meeting where you have political leadership plus informed citizens. I traveled fro Boston to see how Napa is doing, and I am encouraged by the possibilities. Rural areas - resource extraction areas when industry pulls out there's not much reason for community to be there.
Q: Advice on blasting open 'iron triangle' government/agencies/industry?
A: Mendlinger; How to develop experienced and wise leaders and citizens is the question. I just don't know how.
Eben Fodor:
- In an economic impact study, costs are just as important as revenues.
- Too much tourism can overwhelm a community.
- Impact studies usually tout all the benefits of a development. Fiscal impacts are often overlooked and no multipliers are used.
- The reports that go out make the development look great but it's not. There's no balanced perspective with costs to the community.
Napa Vision 2050 Economic Forum: Understanding the tourism driven economy
George Caloyannidis' articles on growth and tourism
More on Napa City development here
More on Napa Growth Issues here
Comments
Harris Nussbaum - Jul 10, 2017 7:27AM
[Statement to Napa City Planning Commission 7-6-17 Black Elk Hotel ]
Thank you for listening. I have a few questions.
1) How will you know when there are to many hotels downtown and what will be the impact when all the commercial development in progress is completed?
2) What will be the impact as more and more tall buildings are built?
3) When do you think we will have to many cars in, out, and around Napa? (pause)
Almost everyone I talk with who lives here feels we have reached that point and worry about the future of Napa and their quality of life.
We often don't think about the impact on our schools. Enrollment is declining because many people with children can't afford to live here. Staff is being significantly reduced, schools are closing, and over 100 teachers are being laid off this year alone and it will continue. How will this affect your children or grand children?
I'm sure it looks good if you can get more occupancy taxes, but it cost more than you are getting. If you haven't read James Conway's article in which he says Napa's current level of development is not economically supportable due to the requirements of infrastructure and on going maintenance, please read it.
You talk about the need for housing, but keep building hotels and other businesses that employ people who can't afford to live here. Local businesses are closing because they can't afford the rent.
There is so much to say about the problems being created by traffic, parking, police, fire, and all the other services needed to run a city. Here is a copy of the letter to the editor I recently wrote. Please read it.
I'm not anti business, but I know to much of anything is a problem and will destroy this jewel called Napa. You are our friends. Please do what you are meant to do and protect us. Take a step back and see where we are. Consider the cumulative impact and what infrastructure is needed before any more hotels or large businesses are approved. Work with the County to solve these problems, because what each of you do affects the other.
And finally, create venues where the people feel they are really heard and have equal opportunities to speak.
Thank you!
Thank you for listening. I have a few questions.
1) How will you know when there are to many hotels downtown and what will be the impact when all the commercial development in progress is completed?
2) What will be the impact as more and more tall buildings are built?
3) When do you think we will have to many cars in, out, and around Napa? (pause)
Almost everyone I talk with who lives here feels we have reached that point and worry about the future of Napa and their quality of life.
We often don't think about the impact on our schools. Enrollment is declining because many people with children can't afford to live here. Staff is being significantly reduced, schools are closing, and over 100 teachers are being laid off this year alone and it will continue. How will this affect your children or grand children?
I'm sure it looks good if you can get more occupancy taxes, but it cost more than you are getting. If you haven't read James Conway's article in which he says Napa's current level of development is not economically supportable due to the requirements of infrastructure and on going maintenance, please read it.
You talk about the need for housing, but keep building hotels and other businesses that employ people who can't afford to live here. Local businesses are closing because they can't afford the rent.
There is so much to say about the problems being created by traffic, parking, police, fire, and all the other services needed to run a city. Here is a copy of the letter to the editor I recently wrote. Please read it.
I'm not anti business, but I know to much of anything is a problem and will destroy this jewel called Napa. You are our friends. Please do what you are meant to do and protect us. Take a step back and see where we are. Consider the cumulative impact and what infrastructure is needed before any more hotels or large businesses are approved. Work with the County to solve these problems, because what each of you do affects the other.
And finally, create venues where the people feel they are really heard and have equal opportunities to speak.
Thank you!
Glenn & Judy Schreuder - Feb 2, 2017 9:07AM
Add another negative consequence to the list of all this economic progress.
SF already has a very low rate of families with kids. Looks like Napa is headed the same way. Maybe I'll drive to the
central valley to watch a little league game in my retirement years. All this raises the question if Napa is really a good place to call home anymore. Where did all the little ones go?
Higher housing prices will trigger greater enrollment declines in Napa schools
SF already has a very low rate of families with kids. Looks like Napa is headed the same way. Maybe I'll drive to the
central valley to watch a little league game in my retirement years. All this raises the question if Napa is really a good place to call home anymore. Where did all the little ones go?
Higher housing prices will trigger greater enrollment declines in Napa schools
Carl Bunch - Feb 1, 2017 5:37AM
Well, for a very limited time in our lives (all to change as a result of the Presidential election) a government agency is treating its citizens fairly and appropriately and a major newspaper is highlighting the work of a citizens' group on the environment. This, to the great advantage to the citizens who reside here.
The St. Helena City Council, by a 3-2 vote (according to the Napa Valley Register) has actually rejected an application by a winery for expansion of its business. This City Council recently seated, due to a majority vote of St. Helena citizens, two new Council members, including Geoff Ellsworth, a leader in the fight to control the rampant approvals of virtually anything having to do with winery uses of Napa Valley land for the profits of its owners and stakeholders.
The New York Times, in a most important article, featured the work of Napa Vision 2050 regarding environmental issues raised by for-profit corporations and others and which seriously affect critical matters pertinent to Napa citizens, including, among others, watersheds, tree deforestation, and various matters tending to make the Napa Valley one of the world's most desirable places to live.
CONGRATULATIONS!! This has been a long time in coming and we can only hope it's a harbinger of better things to follow.
The St. Helena City Council, by a 3-2 vote (according to the Napa Valley Register) has actually rejected an application by a winery for expansion of its business. This City Council recently seated, due to a majority vote of St. Helena citizens, two new Council members, including Geoff Ellsworth, a leader in the fight to control the rampant approvals of virtually anything having to do with winery uses of Napa Valley land for the profits of its owners and stakeholders.
The New York Times, in a most important article, featured the work of Napa Vision 2050 regarding environmental issues raised by for-profit corporations and others and which seriously affect critical matters pertinent to Napa citizens, including, among others, watersheds, tree deforestation, and various matters tending to make the Napa Valley one of the world's most desirable places to live.
CONGRATULATIONS!! This has been a long time in coming and we can only hope it's a harbinger of better things to follow.
Shelle Wolfe - Feb 1, 2017 5:36AM
Vision 2050, among others, made the NY Times today. Interesting assessment of our situation. It would have been great if the article mentioned the traffic along with the other issues like parking.
Great comment by Patricia Damery; this is what we need to be communicating.
Ms. Damery said "I'm not anti-development," she said. "I am for balanced development. Downtown is wonderful and so much better than before, but we have to invest in quality-of-life things like mass transit and housing."
Great comment by Patricia Damery; this is what we need to be communicating.
Ms. Damery said "I'm not anti-development," she said. "I am for balanced development. Downtown is wonderful and so much better than before, but we have to invest in quality-of-life things like mass transit and housing."
Daniel Mufson - Feb 1, 2017 4:04AM
Napa Vision 2050 was asked for perspective on the
state of development in Napa,
as detailed in a story for the New York Times.
Hello Napa Vision 2050 supporters,
Thank you for interest in the mission of Napa Vision 2050.
This past year, Napa Vision 2050 worked for a more effective and organized public voice with wider distribution. We did this to help get the perspective of those who live in our county, to be heard by those who are making decisions on growth and development in Napa County. Well, we are being heard nationally!
I'm attaching an article about Napa downtown just published in the New York Times. Napa Vision 2050's Harris Nussbaum and Patricia Damery are quoted while several more of our coalition members had been interviewed.
It is so satisfying that the article has a link to the Napa Vision 2050 webpage. Please share this with your contacts, and keep our momentum growing!
If only my Mom could see that: A boy from the Bronx makes the Times for doing something good!!
state of development in Napa,
as detailed in a story for the New York Times.
Hello Napa Vision 2050 supporters,
Thank you for interest in the mission of Napa Vision 2050.
This past year, Napa Vision 2050 worked for a more effective and organized public voice with wider distribution. We did this to help get the perspective of those who live in our county, to be heard by those who are making decisions on growth and development in Napa County. Well, we are being heard nationally!
I'm attaching an article about Napa downtown just published in the New York Times. Napa Vision 2050's Harris Nussbaum and Patricia Damery are quoted while several more of our coalition members had been interviewed.
It is so satisfying that the article has a link to the Napa Vision 2050 webpage. Please share this with your contacts, and keep our momentum growing!
If only my Mom could see that: A boy from the Bronx makes the Times for doing something good!!
Vote Amber! 20 years of "growth" is killing Napa on: 2020 Campaign
Bill Hocker - Jan 15,20 expand... Share
The Caldwell deliberation on: Tourism Issues
Bill Hocker - Jan 15,20 expand... Share
Comments
Bill Hocker - Mar 13, 2019 10:55AM
[Email sent to Dir. Morrison to clarify the County use of case law to defend PC's decision to deny Cadwell. No response received as of 4/12/19]
Subject: Neighbors' concerns vs the "Right to Farm"
Date: March 13, 2019 at 4:21:56 PM PDT
To: "Morrison, David"
Director Morrison,
My apologies for bringing this up. I know you are busy.
In the staff letter on the Caldwell Appeal, Staff made a defense of the Planning Commission's decision based on case law:
"Additionally, concern of neighbors is sufficient to constitute substantial evidence that a contemplated use is detrimental to the welfare of the community. Expert testimony on these issues is not necessary. It is appropriate and even necessary for the [planning commission] to consider the interest of neighboring property owners in reaching a decision whether to grant or deny a land use entitlement and the opinions of neighbors may constitute substantial evidence of this issue." (SP Star Enterprises, Inc. v. City of Los Angeles (2009) 173 Cal.App.4th 459, 460.)
The Appellant's lawyer then cited the County's "Right to Farm" ordinance which states that the County will not consider the inconveniences or discomforts arising from agricultural operations to be a nuisance. The General Plan also recognizes that "Right to Farm" provisions ensure that agriculture remains the primary land use in Napa County and is not threatened by potentially competing uses or neighbor complaints.
As you know, the "concern of neighbors" and "neighbor complaints" (particularly over visitation) are at the center of most battles over new and expanded wineries that come before the Commission.
As you also know, the revision of the definition of "agriculture" in 2008 and 2017, and by extension "agricultural operations" was about the inclusion of marketing, as defined by the 2010 WDO revisions, in the definition. The "Right to Farm" ordinance makes several references to 18.08.040. It seems hard to avoid the conclusion, which the Caldwell lawyer posited, that tours and tastings, wine pairings and event hosting now fall under the "Right to Farm" and that such activities are not to be threatened by neighbor complaints.
In light of the County's defense of the Planning Commission, it is now a bit unclear what position the County will take on the link between winery tourism impacts (and all farming impacts for that matter) and the rights of impacted neighbors to present substantial evidence in their complaints that a project is a detriment to the welfare of their communities. Projects like Caldwell will continue to come up before the Commission (Darms Lane, Anthem, O'Connell, Aloft are all on the horizon), and knowing whether or not the case law will be a part of the presentation made to Commissioners in future Staff letters would be helpful.
Bill Hocker
Subject: Neighbors' concerns vs the "Right to Farm"
Date: March 13, 2019 at 4:21:56 PM PDT
To: "Morrison, David"
Director Morrison,
My apologies for bringing this up. I know you are busy.
In the staff letter on the Caldwell Appeal, Staff made a defense of the Planning Commission's decision based on case law:
"Additionally, concern of neighbors is sufficient to constitute substantial evidence that a contemplated use is detrimental to the welfare of the community. Expert testimony on these issues is not necessary. It is appropriate and even necessary for the [planning commission] to consider the interest of neighboring property owners in reaching a decision whether to grant or deny a land use entitlement and the opinions of neighbors may constitute substantial evidence of this issue." (SP Star Enterprises, Inc. v. City of Los Angeles (2009) 173 Cal.App.4th 459, 460.)
The Appellant's lawyer then cited the County's "Right to Farm" ordinance which states that the County will not consider the inconveniences or discomforts arising from agricultural operations to be a nuisance. The General Plan also recognizes that "Right to Farm" provisions ensure that agriculture remains the primary land use in Napa County and is not threatened by potentially competing uses or neighbor complaints.
As you know, the "concern of neighbors" and "neighbor complaints" (particularly over visitation) are at the center of most battles over new and expanded wineries that come before the Commission.
As you also know, the revision of the definition of "agriculture" in 2008 and 2017, and by extension "agricultural operations" was about the inclusion of marketing, as defined by the 2010 WDO revisions, in the definition. The "Right to Farm" ordinance makes several references to 18.08.040. It seems hard to avoid the conclusion, which the Caldwell lawyer posited, that tours and tastings, wine pairings and event hosting now fall under the "Right to Farm" and that such activities are not to be threatened by neighbor complaints.
In light of the County's defense of the Planning Commission, it is now a bit unclear what position the County will take on the link between winery tourism impacts (and all farming impacts for that matter) and the rights of impacted neighbors to present substantial evidence in their complaints that a project is a detriment to the welfare of their communities. Projects like Caldwell will continue to come up before the Commission (Darms Lane, Anthem, O'Connell, Aloft are all on the horizon), and knowing whether or not the case law will be a part of the presentation made to Commissioners in future Staff letters would be helpful.
Bill Hocker
Bill Hocker - Mar 12, 2019 5:57AM
[Email sent on 3/11/19 to Dir. Morrison, Planner Wyntress Balcher. and the Supervisors for the BOS Caldwell appeal hearing]
Supervisors,
Thank you for this opportunity to comment.
In the last five years you have probably noticed a heightened level of community participation in land use policy. While there are numerous causes for that participation in each project that comes before you, at root is a changing relationship between the residents and the dominant industry of the county. The influence of the resident farmer-vintners that created the Ag Preserve as a place in which they wished to work and live, and created the environment that all residents are privileged to enjoy, has given way to corporate and plutocratic ownership which seems to pursue a desire to expand production, marketing potential and personal expression regardless of the impacts on that rural environment. These changes have fostered a loss of faith among many residents that the government and the wine industry are fully interested of protecting the rural character that residents identify with and that the county has nominally pledged itself to preserve.
In the case of new and expanded wineries, the adoption by the wine industry of an ever increasing reliance on at-winery tourism to boost profits has created pushback from residents who accept the occasional right-to-farm impacts inherent in living in an agricultural economy but resent that right being expanded to the every-day impacts of commercial entertainment venues in their residential-farming neighborhoods.
The Planning Commission, in denying this proposal has, at along last, recognized that there is a difference between agriculture and the marketing of wine, and that wine tourism creates impacts that can be incompatible with life in a rural community. Each application needs to be judged on its own merits. And there are, no doubt, places where a tourism venues may be appropriate in the agricultural areas of the county. But when the residents of a potentially impacted community rise up in significant opposition, that should be an indication, in and of itself, that such a use is not appropriate for that location.
Rural residents are no less interested in the survival of wine industry and the unique and beautiful rural environment that is its product as are most members of the industry. But at-winery tourism is driving a wedge between the industry and those residents. There are other ways to market wine and those need to be looked at, for the sake of maintaining Napa's rural community character and, as some have suggested, for the sake of the Napa wine industry's survival as well.
A denial of this appeal might begin to restore faith between residents and their government, and hopefully be the start of a process of healing the rift between residents and the industry that better reflects the founding vision of an environment in which we wish to live, now and for future generations.
Bill Hocker
Supervisors,
Thank you for this opportunity to comment.
"I feel that enactment of this ordinance reflects the wishes of the people of Napa County. I believe that these people wish to create for themselves the environment in which they wish to live and for future generations."
- Jack L. Ferguson, Napa Supervisor in approving the Ag Preserve, 1968
- Jack L. Ferguson, Napa Supervisor in approving the Ag Preserve, 1968
In the last five years you have probably noticed a heightened level of community participation in land use policy. While there are numerous causes for that participation in each project that comes before you, at root is a changing relationship between the residents and the dominant industry of the county. The influence of the resident farmer-vintners that created the Ag Preserve as a place in which they wished to work and live, and created the environment that all residents are privileged to enjoy, has given way to corporate and plutocratic ownership which seems to pursue a desire to expand production, marketing potential and personal expression regardless of the impacts on that rural environment. These changes have fostered a loss of faith among many residents that the government and the wine industry are fully interested of protecting the rural character that residents identify with and that the county has nominally pledged itself to preserve.
In the case of new and expanded wineries, the adoption by the wine industry of an ever increasing reliance on at-winery tourism to boost profits has created pushback from residents who accept the occasional right-to-farm impacts inherent in living in an agricultural economy but resent that right being expanded to the every-day impacts of commercial entertainment venues in their residential-farming neighborhoods.
The Planning Commission, in denying this proposal has, at along last, recognized that there is a difference between agriculture and the marketing of wine, and that wine tourism creates impacts that can be incompatible with life in a rural community. Each application needs to be judged on its own merits. And there are, no doubt, places where a tourism venues may be appropriate in the agricultural areas of the county. But when the residents of a potentially impacted community rise up in significant opposition, that should be an indication, in and of itself, that such a use is not appropriate for that location.
Rural residents are no less interested in the survival of wine industry and the unique and beautiful rural environment that is its product as are most members of the industry. But at-winery tourism is driving a wedge between the industry and those residents. There are other ways to market wine and those need to be looked at, for the sake of maintaining Napa's rural community character and, as some have suggested, for the sake of the Napa wine industry's survival as well.
A denial of this appeal might begin to restore faith between residents and their government, and hopefully be the start of a process of healing the rift between residents and the industry that better reflects the founding vision of an environment in which we wish to live, now and for future generations.
Bill Hocker
The Supes narrow view of affordable housing mandates on: Affordable Housing
Bill Hocker - Jan 10,20 expand... Share
NVR 1/3/20: Fearing a housing mandate, Napa County turns down airport industrial area designation
The supervisors are apparently worried that in accepting development money from ABAG, that ABAG will increase the amount of affordable housing required to be built by the County in their 2023-2030 allotment. But that allotment isn't just dependent on new jobs tied to ABAG supported development; it is tied to all jobs created in the county, and the Supes have not shown a similar interest in slowing down job development otherwise.
I'm pleased that they have finally acknowledged the connection between jobs created and the amount of affordable housing they are going to be required to provide. Providing the 180 units ABAG required in the 2017-2022 allotment proved to be a major headache. It was satisfied by approving Napa Pipe after 8 contentious years, which, given the vast amount of development on the site needed to subsidize 180 affordable units (800 non-affordable housing units, 200,000sf of commercial/industrial space, a hotel, nursing home and a Costco), created many more jobs than the new housing would accommodate - thus increasing the need for even more affordable housing in the near future and in the next ABAG allotment.
The county continues to approve, on a bi-weekly basis (and at present weekly basis) new industrial projects and new and expanded winery projects that will bring ever more jobs into the county. Where is the recognition that all of those new jobs (and the additional jobs needed to service the new projects' employees and visitors) will also add to their 2022-2030 ABAG affordable housing mandate?
Jobs are the building blocks of urban development. The Supervisors have made great efforts to resist urban development through their policies over the last 50 years. The decision to decline the ABAG development assistance shows that the spark is still there. But it is not enough: the onslaught of development projects continues. Until there is a recognition that the County must do whatever it can to put a brake on new development projects, it will be forever increasing the demand for more housing and urban growth - as well as its ABAG affordable-housing mandates.
The supervisors are apparently worried that in accepting development money from ABAG, that ABAG will increase the amount of affordable housing required to be built by the County in their 2023-2030 allotment. But that allotment isn't just dependent on new jobs tied to ABAG supported development; it is tied to all jobs created in the county, and the Supes have not shown a similar interest in slowing down job development otherwise.
I'm pleased that they have finally acknowledged the connection between jobs created and the amount of affordable housing they are going to be required to provide. Providing the 180 units ABAG required in the 2017-2022 allotment proved to be a major headache. It was satisfied by approving Napa Pipe after 8 contentious years, which, given the vast amount of development on the site needed to subsidize 180 affordable units (800 non-affordable housing units, 200,000sf of commercial/industrial space, a hotel, nursing home and a Costco), created many more jobs than the new housing would accommodate - thus increasing the need for even more affordable housing in the near future and in the next ABAG allotment.
The county continues to approve, on a bi-weekly basis (and at present weekly basis) new industrial projects and new and expanded winery projects that will bring ever more jobs into the county. Where is the recognition that all of those new jobs (and the additional jobs needed to service the new projects' employees and visitors) will also add to their 2022-2030 ABAG affordable housing mandate?
Jobs are the building blocks of urban development. The Supervisors have made great efforts to resist urban development through their policies over the last 50 years. The decision to decline the ABAG development assistance shows that the spark is still there. But it is not enough: the onslaught of development projects continues. Until there is a recognition that the County must do whatever it can to put a brake on new development projects, it will be forever increasing the demand for more housing and urban growth - as well as its ABAG affordable-housing mandates.
Artists and Friends for Amber Manfree For Supervisor Soiree! on: 2020 Campaign
Bill Hocker - Jan 1,20 expand... Share
Please Join Us!
RSVP: Shelle@WineDineEvents.com
Soiree Details
Please join us for an evening soiree, complete with Rotten Robbie DJ, Silent Auction, Nibbles, and "Bake Sale," hosted by local Artists and
Friends of Amber Manfree, Candidate for Supervisor, Napa County, Dist. 4.
Come party with us!
Amber is the daughter of local potter Debra Manfree, and understands the important role the arts play in a joyful life.
With close personal ties to many artists living in Napa County, Amber is aware that concerns of the local arts community are not being addressed by local leadership. This event is an opportunity to highlight Napa artists, support Amber's campaign, and to have a conversation about how to elevate the profile of Napa's art scene.
It is also an opportunity to mingle, sip, and nibble and get to know Amber.
Also consider bringing a piece of your art to display and promote yourself, and ideally to donate to the silent auction on behalf of Amber's campaign for Supervisor.
We hope you can join us, Wednesday, February 5th, from 5:30 to 7:30 pm, at the Women's Center, 218 Franklin Street, Napa. If you have interested friends, the more the merrier!
And, if you have a sweet tooth, be sure to bring your dimes and quarters so you can participate in the first-ever bake sale in Napa County to support a candidate for the Board of Supervisors!
Let's celebrate Napa's vibrant arts community
and support a candidate who knows that ART MATTERS!
Paid for by Amber Manfree for Supervisor 2020 FPPC ID# 1422133
~~~~~~~~~~~
Of Course there are many ways you can help Amber's Campaign for District Four Supervisor!
(Click here to Volunteer)
For the Event we need:
Wine to share (red and white)
Baked Goods for the Bake Sale
Requesting Volunteers before, during or after the event...
Set Up
Cleaning during the event
Managing the donations for the bake sale
Assist to set up art and silent auction
Check guests in
Post event breakdown
Any help is much appreciated!
(Click here to Volunteer)
Here are other ways to help:
Tabling
sahokoyui@gmail.com
Walking
ifgiven2011@gmail.com
Events
shelle@winedineevents.com
Postcards
bowerslisa1@gmail.com
Host Meet and Greet
shelle@winedineevents.com
And....
Letters to the Editor
https://napavalleyregister.com/forms/contact/letter_to_the_editor
Post on Social Media
(Share, post, like)
https://www.facebook.com/ambermanfree2020/
Share Amber's Website
https://www.ambermanfreeforsupervisor2020.com
Copyright © 2020 Amber Manfree for Supervisor 2020, All rights reserved.
The solar power glut on: Solar Farming
Bill Hocker - Dec 4,19 expand... Share
At the Planning Commission meeting on Dec 4th to discuss a proposed Renewable Energy Ordinance for the county, one of the commenters mentioned that currently California must pay other states to take our excess solar power. That's interesting. I Googled it:
LA Times 6/22/17: California invested heavily in solar power. Now there's so much that other states are sometimes paid to take it
The article is two and a half years old. A lot of solar installations have been built in the state, including the one in American Canyon, in the meantime. A more recent, and dire, article is here with graphs: California's Mid-Day Solar Power Glut Has Become Obvious
This apparent glut is a fact that needs to be included in the discussion. Renewable energy is the necessary future of our energy needs. But the glut indicates that the creation of renewable energy is far ahead of the ability to store and distribute it. The sense of righteous urgency over the approval of projects at this point would seem premature. It makes little sense to build projects that may actually not be reducing the amount of fossil fuel energy production and will in fact require some citizens of the Sate of California (perhaps Napans) to continue to subsidize the use of solar power in adjacent states.
LA Times 6/22/17: California invested heavily in solar power. Now there's so much that other states are sometimes paid to take it
The article is two and a half years old. A lot of solar installations have been built in the state, including the one in American Canyon, in the meantime. A more recent, and dire, article is here with graphs: California's Mid-Day Solar Power Glut Has Become Obvious
This apparent glut is a fact that needs to be included in the discussion. Renewable energy is the necessary future of our energy needs. But the glut indicates that the creation of renewable energy is far ahead of the ability to store and distribute it. The sense of righteous urgency over the approval of projects at this point would seem premature. It makes little sense to build projects that may actually not be reducing the amount of fossil fuel energy production and will in fact require some citizens of the Sate of California (perhaps Napans) to continue to subsidize the use of solar power in adjacent states.
Alastair Bland on vineyard scofflaws. on: Compliance Issues
Bill Hocker - Nov 22,19 expand... Share
NPR 11/18/19 Wine Moguls Destroy Land And Pay Small Fines As Cost Of Business, Say Activists
Other Allison Bland Articles:
GreenBiz 9/5/17: In California, conservationists face off with vineyard owners
KCET 6/16/17: Here's How Big Wine Gets To Avoid Environmental Rules in Napa
WaterDeeply 2/21/17: Water Concerns Arise from Napa Area Vineyard’s Plan to Fell 14,000 Oaks
NPR 10/18/13: A Fight Over Vineyards Pits Redwoods Against Red Wine
Bohemian 5/4/11: How Dry I Am
and his collection of NPR articles on food and the environment
Other Allison Bland Articles:
GreenBiz 9/5/17: In California, conservationists face off with vineyard owners
KCET 6/16/17: Here's How Big Wine Gets To Avoid Environmental Rules in Napa
WaterDeeply 2/21/17: Water Concerns Arise from Napa Area Vineyard’s Plan to Fell 14,000 Oaks
NPR 10/18/13: A Fight Over Vineyards Pits Redwoods Against Red Wine
Bohemian 5/4/11: How Dry I Am
and his collection of NPR articles on food and the environment
Napa County Land Trust on: Watershed Issues
Bill Hocker - Nov 13,19 expand... Share
Napa Land Trust MapNVR 12/14/19: Land conservation around Lake Berryessa grows by 680 acres
Update 11/13/19
NVR 11/13/19: McCormick Ranch overlooking Napa Valley to be preserved as public open space
Two other major properties are currently up for sale in the county, one on Soda Canyon Road. They are profiled (unfortunately as business opportunities) here:
SFChronicle 11/9/19: Wine Country rarity: Vast southern Napa properties go on sale
(more photos are available on the interactive Chronicle article here.)
The Green Valley property is already protected with a conservation easement shown on the Land Trust map. The map in the Chronicle shows 2 internal development zones. The property very sig isnificant given its connection to the Tuteur Ranch conservation easement and the potential for a connection to Skyline Wilderness Park and the proposed Bay Area Ridge Trail.
The Soda Springs property is significant because of its historical heritage ruins and because it touches the large Meade Ranch conservation area shown on the Land Trust map. It is also significant because, given its legacy use, it can still be developed as a resort, dooming our Soda Canyon Road community to life as a tourist attraction. Also at NVR 11/14/19: Historic Soda Springs resort property for sale northeast of Napa
Such major undeveloped properties still remaining in the County should not be allowed to pass into developers' hands without some significant consideration to their value as protected natural heritage for future generations. Hopefully, the Land Trust has their eyes on these properties as well.
Update 9/26/19
NVR 9/26/19: Land Trust of Napa County buys undeveloped 1,000-acre site near Chiles Valley
Update 1/31/19
Calistogan 1/29/19: Easement creates more than 100 acres of protected land in Calistoga
Update 8/27/18
SH Star 8/27/18: Land Trust of Napa County acquires 1,910-acre preserve near Lake Berryessa
Update 6/15/18
NVR 6/15/18: Napa Land Trust protects more Lake Berryessa land from development
Update 2/7/18
NVR 2/7/18: Conservation easement made on historic property outside Yountville
Update 12/16/17
NVR 12/15/17: Napa Land Trust announces large Lake Berryessa ranch preservation
Kudos to vintners willing to protect rather than exploit the remaining natural environment of Napa County! (Location guess for Montecello Ranch is circled on map)
Update 8/1/17
NVR 8/1/17: Napa's Circle R ranch to be permanent part of wildlife corridor
Update 1/20/17
NVR 1/20/17: Large swath of Napa County land near Calistoga protected
9/4/16
NVR 9/4/16: Effort underway to protect 856-acre forest in Angwin
Land Trust CEO Doug Parker is quoted as saying "We're interested in building a corridor of contiguous, protected land across the ridge on the east side of Napa Valley." On the map above it would appear that the stretch from RLS State Park to Lake Hennessy is looking quite promising. From Lake Hennessy to Skyline Park it seems like a much more difficult proposition. A trail down the ridge just below the huge Atlas Peak Sutro Ranch Preserve is blocked by two private estate developments, Circle R and Walt Ranch. The Circle R development has discussed the possibility of a 500+ acre conservation easement. Would that include a public trail? The Walt Ranch developers have yet to weigh in on a conservation easement.
Land Trust of Napa County Website
Greeninfo.org Napa County Land Trust Map
NVR 11/28/15: Land Trust receives 110-acre donation near Chiles Valley
NVR 6/18/14: Land Trust acquires 1,380 acres on Atlas Peak
Tourism threshold in Sonoma on: Sonoma County
Bill Hocker - Nov 12,19 expand... Share
Sonoma Index Tribune 11/12/19: Sonoma County releases ‘capacity threshold study’ on wine-related events
Sonoma County Traffic studies for Winery Events
Dan Mufson sends a link to the above article.
Sonoma County Traffic studies for Winery Events
Dan Mufson sends a link to the above article.
Remote winery approval is poor planning on: Remote Winery Ordinance
Mike Hackett - Nov 1,19 expand... Share
Last month, another winery was approved, through the Napa County Planning Commission process, on Diamond Mountain Road. Always, the planning commission explains that they "don't set policy," and therefore have no grounds to disapprove this type of development even though I think we'd all agree; with this new normal of continued threat of fires on our watersheds, safety is being sacrificed for yet another remote winery.
Now I see a "Aloft" project is slated for a planning commission hearing in December, out on the end of Cold Springs Road. This is extremely troubling. People who will be drinking alcohol will pass by an elementary school, a day care center and over 70 homes on a narrow one-directional rural road. The effect will devalue the home's on the road on Cold Springs Road and change those home owners quality of life, forever.
Additionally, when, not if, there's the next wildlands fire in remote Angwin, egress will be impossible. Do you want blood on your hands? Do you want to be responsible for this clearly unsafe condition? Well, I know you all fairly well, and the answer is no.
Please delay all actions until further notice regarding winery expansions on any new commercial developments in the AW until you have a new policy in place through which the planning commission can have a clear direction.
This is vitally important. It is timely and we must error on the side of safety.
NVR version 11/1/19: Remote winery approval is poor planning
Now I see a "Aloft" project is slated for a planning commission hearing in December, out on the end of Cold Springs Road. This is extremely troubling. People who will be drinking alcohol will pass by an elementary school, a day care center and over 70 homes on a narrow one-directional rural road. The effect will devalue the home's on the road on Cold Springs Road and change those home owners quality of life, forever.
Additionally, when, not if, there's the next wildlands fire in remote Angwin, egress will be impossible. Do you want blood on your hands? Do you want to be responsible for this clearly unsafe condition? Well, I know you all fairly well, and the answer is no.
Please delay all actions until further notice regarding winery expansions on any new commercial developments in the AW until you have a new policy in place through which the planning commission can have a clear direction.
This is vitally important. It is timely and we must error on the side of safety.
NVR version 11/1/19: Remote winery approval is poor planning
How sick is our Golden Goose? on: Tourism Issues
George Caloyannidis - Oct 25,19 expand... Share
By now, most people in the Napa Valley are aware of the acres of unpicked grapes and thousands of gallons of unsold wine. The problem includes Sonoma County and stretches from Washington state to Oregon and Santa Barbara. Experts believe that in the face of changing consumer demographics and drinking habits (Millennials' being one of them) and an industry growth rate at a mere 1.2 percent, the problems will last for many years.
As valid these generic factors are, it is difficult to throw the Napa Valley into that mix. This is the queen of wine quality in the nation after all and ought to be immune to them.
Featured in a last February Press Democrat article, Paul Mabray of Napa-based Emetry Consultants believes that our wine industry does not understand its customer, neither do most of its members have the resources (like E&J Gallo and Treasury) to adjust to the new marketing digital age. According to Mr. Mabray, both Napa and Sonoma counties still view tasting rooms the best way to draw customers. But direct-to-consumer sales now make up 61 percent of an average family winery's revenue according to a January survey by Silicon Valley Bank (p.21 here). The problem is that this number has been steadily declining over the past five years in Napa and Sonoma counties compared with other regions.
A five-year decline is proof that the model has outlived its sustainable limits. Established basic economic policy would be to limit the supply. Instead our planning officials do exactly the opposite. One more would be to make access to tasting rooms easier and more pleasant rather than more exasperating as our planners’ policies have been doing while on myopic autopilot.
While Mr. Mabrey sees solutions in adjusting to a digital age of marketing - "if you don’t fly to Detroit to buy a Ford, why would you fly in to buy a few bottles of wine?" - he is not recognizing the proliferation of wineries and tasting rooms as undermining the second strongest statistical reason why visitors come here: the valley’s natural beauty, the one which inspired wine critic Robert Parker to pronounce the Napa Valley the most beautiful wine region to visit in the world. But this was a few decades ago.
Since then, while overall visitor numbers have not declined, the steady undermining of the overall Napa Valley experience, tasting room visits and direct-to-consumer sales have.
The long-term damage to the Napa Valley has been the long-term refusal of the local government to acknowledge the negative impacts and put the brake to the increasing number of new wineries, their production and visitations just for the asking even when they have flaunted existing laws. Planning officials dress up this practice as a policy “to bring their violations into compliance” all the while assuring the public that in doing so, the impacts are less than significant.
But the piling up of less than significant impacts is finally hitting home, not the least being the spending one full hour driving from Napa to Calistoga at most times of the day and more than two to two-and-one-half from the San Francisco airport. In this fast-moving world - especially for analytically minded Millennials - why would they subject themselves to this ordeal for a few bottles of wine when they can buy them on the internet at a substantial discount and have shipped free to their home?
Many of us have been sounding the Golden Goose alarm but our government officials have been ignoring it as a too-often-invoked slogan and continue to pursue their policy of unfettered growth and unsustainable competition while degrading the environment and the overall Napa Valley experience.
Our farmers, our wine industry and government officials must finally recognize the existential threat unfolding right before our eyes and adjust to a model which safeguards the overall resource. The health and quality of this resource - not wineries at all cost - are the Golden Goose. New ideas sacrifices and restraint while still an option are preferable to digging deeper into the permanent hole of an irreversible negative image and economy.
NVR LTE version 10/25/19: How sick is our Golden Goose?
As valid these generic factors are, it is difficult to throw the Napa Valley into that mix. This is the queen of wine quality in the nation after all and ought to be immune to them.
Featured in a last February Press Democrat article, Paul Mabray of Napa-based Emetry Consultants believes that our wine industry does not understand its customer, neither do most of its members have the resources (like E&J Gallo and Treasury) to adjust to the new marketing digital age. According to Mr. Mabray, both Napa and Sonoma counties still view tasting rooms the best way to draw customers. But direct-to-consumer sales now make up 61 percent of an average family winery's revenue according to a January survey by Silicon Valley Bank (p.21 here). The problem is that this number has been steadily declining over the past five years in Napa and Sonoma counties compared with other regions.
A five-year decline is proof that the model has outlived its sustainable limits. Established basic economic policy would be to limit the supply. Instead our planning officials do exactly the opposite. One more would be to make access to tasting rooms easier and more pleasant rather than more exasperating as our planners’ policies have been doing while on myopic autopilot.
While Mr. Mabrey sees solutions in adjusting to a digital age of marketing - "if you don’t fly to Detroit to buy a Ford, why would you fly in to buy a few bottles of wine?" - he is not recognizing the proliferation of wineries and tasting rooms as undermining the second strongest statistical reason why visitors come here: the valley’s natural beauty, the one which inspired wine critic Robert Parker to pronounce the Napa Valley the most beautiful wine region to visit in the world. But this was a few decades ago.
Since then, while overall visitor numbers have not declined, the steady undermining of the overall Napa Valley experience, tasting room visits and direct-to-consumer sales have.
The long-term damage to the Napa Valley has been the long-term refusal of the local government to acknowledge the negative impacts and put the brake to the increasing number of new wineries, their production and visitations just for the asking even when they have flaunted existing laws. Planning officials dress up this practice as a policy “to bring their violations into compliance” all the while assuring the public that in doing so, the impacts are less than significant.
But the piling up of less than significant impacts is finally hitting home, not the least being the spending one full hour driving from Napa to Calistoga at most times of the day and more than two to two-and-one-half from the San Francisco airport. In this fast-moving world - especially for analytically minded Millennials - why would they subject themselves to this ordeal for a few bottles of wine when they can buy them on the internet at a substantial discount and have shipped free to their home?
Many of us have been sounding the Golden Goose alarm but our government officials have been ignoring it as a too-often-invoked slogan and continue to pursue their policy of unfettered growth and unsustainable competition while degrading the environment and the overall Napa Valley experience.
Our farmers, our wine industry and government officials must finally recognize the existential threat unfolding right before our eyes and adjust to a model which safeguards the overall resource. The health and quality of this resource - not wineries at all cost - are the Golden Goose. New ideas sacrifices and restraint while still an option are preferable to digging deeper into the permanent hole of an irreversible negative image and economy.
NVR LTE version 10/25/19: How sick is our Golden Goose?
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