SodaCanyonRoad | Remote Wineries

Remote Wineries



Update 12/10/18
On Dec 19, 2018, the County is presenting their Update to the Circulation Element of the Napa County General Plan. A principal change in the Update is from the use of Level of Service (LOS) as a metric of project traffic impacts to Vehicle Miles Traveled (VMT). Vehicle Miles Travelled was one impetus in the development of this "Remote Wineries" page. The actual distance travelled by visitors and employees from the Silverado Trail to the Mountain Peak Winery was, at least to me, one argument against its location at the end of our road. Since then the State, in its concerted efforts to confront climate change, revised its CEQA guidelines to consider distance traveled to a project as an issue worthy of quantification and of mitigation if necessary. The County is now developing its VMT metrics and mitigations. I have update this page to include VMT of individual remote wineries from the nearest State highways (or the Trail) along with a total. How the county will choose to measure distances travelled is unknown. Arguments can be made that it should be made from the nearest highway, from the center of Napa, from the nearest county border, from the bedroom towns, from the major cities or indeed, as the case has already been made and upheld in court, from the country of origin of the traveler.

Update 10/23/18
At the Sep. 16, 2018 Board of Supervisors meeting, Planning Director Morrison, in response to concerns voiced by the Supes, asked them formally for direction in crafting "remote winery" regulations, now being referred to as "winery compatibility" regulations. It is the beginning of a months-long process to try to address the increasing number of wineries being proposed in the watershed areas, like Mountain Peak, and the increasing pushback from residents who feel that the quality of their lives will be diminished as their rural neighborhoods are commercialized for tourism use.

SCR will be following the County's winery compatibility issue here.

Update 12/1/17
On October 8th 2017 most of Soda Canyon burned as part of one of the largest wildfire events in California history. Ferocious winds spread the fire at such a rate that residents had only minutes to exit the canyon. In the process a fallen tree backed up traffic on the road with flames all around. Trucks fortunately were able to pull the tree enough to allow passage and avert disaster. But the concept of "access constraints" and "remoteness of location", upon which residents opposition to the Mountain Peak winery was based, became a very tangible and potentially lethal concept. Residents recognize the dangers of the road and accept them as the price of living in such a bucholic environment. But, as Yeoryios Apallas precient letter-to-the-editor on Oct 5th cautions, this is not an appropriate risk for tourism commercialization. The County government, unfortunately, feels that risk is offset by the need for business promotion and tourism development in the watershed areas.

Update 5/25/17
At the 5/23/17 Mountain Peak BOS hearing in which we presented the conclusions to be drawn from this Remote Wineries page, Sup. Wagenknecht suggested that county staff possibly consider standards for "remote" wineries. While the suggestion seemed a bit off-the-cuff, Dir. Morrison seemed eager to take on the assignment. Given this letter to the planning commission two years ago prior to APAC (which anticipates the work done on this page, and which I had completely forgotten about - subconscious plagiarism?) and his valiant efforts during APAC to create predictable development standards for wineries, I want to believe that the fire for true long term planning consistency regarding winery development was not stamped out by the BOS's "case-by-case" cave-in to the industry after APAC.

1/5/17
"To insure that the intensity of winery activities is appropriately scaled, the County considers the remoteness of the location and the amount of wine to be produced at a facility when reviewing use permit proposals, and endeavors to ensure a direct relationship between access constraints and on-site marketing and visitation programs"
- Administrative Guidance to the 2010 WDO

At the Jan 4th 2017 Planning commission hearing for the Mountain Peak Winery, residents presented a critique of the "comparable" wineries proposed by the County and by the Applicant. The Soda Canyon Community has consistently maintained that, given the access constraints, the intensity of winery activities is not appropriately scaled in the the Mountain Peak proposal. In response to the approach of looking at a very small subset of wineries as comparables, we have tried here to take a look at winery development in the watersheds as a whole and see how Mountain Peak might compare.

This is a map and list of "remote" wineries in Napa County, "remote" being those within the hilly areas of the watersheds and more than 1 mile from a major highway. (For comparison, the average distance between Hwy 29 and the Trail is 2 miles). It excludes wineries on the Hwy 12 corridor, outside watershed areas. The map and list of remote wineries have been made using data from the NVV's excellent map here and the County's winery database here. There are, of course many more wineries not shown on the NVV map that become visible when you zoom in close on Google maps. It is probable that the average and median values would fall rather than rise or stay the same as more un-shown wineries are added.

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Remote Wineries List
Wineries in watersehds more than 1 mile from a state highway or the Trail. The list can be sorted by clicking on the column title

All Remote Wineries
(Sort by Name)
View only post-WDO wineries
View only SCR wineries
Pre/
Post
WDO
Capacity gal/yr Visitors/
yr
Emp-
loyees
^Trips/
day
dist. from Hwy dist. on dead-end VMT/yr
Hess Collection Winery19861,000,00034,940351985.91.3426,393
William Hill Winery1987750,00013,0008651.5
35,588
Antica Napa Valley1987450,0005,20020806.66.6192,720
Ladera WInery1985150,0004,26013515.0
93,075
Oakville Grade Win (Harlan II)1981144,00036,400211431.2
62,634
Newton Vineyards1979130,0002,6008322.11.224,528
Mountain Peak2017100,00014,57521976.16.1215,971
Kenzo Winery200585,0005,45010441.3
20,878
Kuleto Estate199875,0004503111.71.76,826
10 Burgess Cellars197260,00005162.5
14,600
11 Arkenstone Vineyards200360,00011,62810565.30.3108,332
12 Cain Winery198159,00006196.22.642,997
13 Manville Lake Winery199859,00011,22010556.3
126,473
14 Buehler Vineyards197850,00003105.35.319,345
15 Lokoya Vineyards196550,0004,36010414.5
67,343
16 Mayacamus Winery194450,0000113410.81.2134,028
17 Woolls Ranch201350,00022,84010804.0
116,800
18 Outpost Winery198750,0009,68510528.91.2168,922
19 Palmaz Vineyards200135,00018,3303482.70.547,304
20 Neal Family Winery200035,0002,1202116.00.324,090
21 Vaider Vineyards199232,0003244132.9
13,761
22 Fantesca Estate200030,0006,4058381.5
20,805
23 David Arthur Vineyards198430,0003,1974192.52.517,338
24 Anthem Winery199630,000260013.5
1,278
25 Wallis Family Estate201030,0005,8414250.9
8,213
26 The Caves at Soda Canyon200630,0004,9604234.04.033,580
27 Fontanella Winery200630,0007404144.32.221,973
28 Diogenes Ridge Winery201430,0005,70010435.8
91,031
29 Rogers Winery201130,0006,4502202.71.519,710
30 Eagle Eye Winery201130,0007,2769437.3
114,574
31 Cade Winery200630,0004,6506294.6
48,691
32 Castlevale Winery201830,0007,3874284.2
42,924
33 Continuum Winery200228,0001,17816522.52.547,450
34 Von Strasser Winery197925,0001,4804160.9
5,256
35 Caldwell Winery200425,0002,3502123.51.015,330
36 V-12 Winery200922,5002,1273143.23.216,352
37 Seavey Vineyards198820,000362273.93.99,965
38 White Rock Vineyards198720,0000261.71.73,723
39 Relic Winery201020,0004,4584224.24.233,726
40 Volker Eisele Family Estate199020,0000002.8
0
41 Pope Valley Vineyards197220,0001,04041513.8
75,555
42 The Vineyardist200620,0001,340291.60.45,256
43 Schweiger Vineyards199420,0002,621195.70.418,725
44 Gardona Winery200920,0001,061290.90.92,957
45 Astrale e Terra198820,00003106.66.624,090
46 La Vallette Winery198820,0000265.55.512,045
47 Merus Wines200220,0006,6304272.1
20,696
48 Adamvs200320,0008,3213276.5
64,058
49 Spring Mountain Vineyards196820,0000131.2
1,314
50 White Cottage Ranch201320,00013,25710596.8
146,438
51 Dunn Vineyards198220,0002605167.70.144,968
52 3646 SMR Vineyards201620,0004,95010414.70.570,336
53 Lodestone Winery201120,00013,13010592.52.553,838
54 Black Sears Winery201720,0006,2003239.22.577,234
55 Vin Roc Winery200418,000416278.08.020,440
56 Calla Lily Estate200816,0004,33031913.2
91,542
57 MJA Winery198815,0004,3203194.93.833,982
58 Eeden Vineyards200615,000546283.33.39,636
59 Wing Canyon Vineyard199112,5000008.1
0
60 Amizetta Winery198412,0000396.36.320,696
61 Porter Vineyards200212,000120144.14.15,986
62 Roy Estates200212,0002,7102120.90.93,942
63 Kongsgaard WInery200512,00006199.39.364,496
64 Diamond Mountain Winery199410,0001,520293.4
11,169
65 Behrens Family Winery199810,0000006.20.80
66 Keever Vineyard200310,0002,0842110.90.93,614
67 Vineyard 22201010,00018,2002453.1
50,918
68 Brand Napa Valley200910,0007,4866341.81.822,338
69 Reverie Winery19959,2005,6405270.9
8,870
70 Stony Hill Vineyard19648,7002086191.71.711,790
71 Alta Vineyard Cellar19795,0002084138.98.942,231
72 Lagier Meredith Vineyard20045,0001,040157.00.712,775
73 Jericho Canyon Winery20022,000900281.1
3,212
74 Ripe Winery20051,5001,8562109.09.032,850
 
  Capacity gal/yr Visitors/
yr
Emp-
loyees
Trips/
day
dist. from Hwy dist. on dead-end VMT/yr
Average
Average, post-WDO only
59,868
24,930
4,904
5,032
6 28 4.5 * 2.9
Median
20,000 2,350 4 21 4.1 * 2.5
Mountain Peak Winery
100,00014,57521 97 6.1 6.1 215,971
Totals
4,470,400372,5974252,159
3,582,512
^ Trips/day calculated from County weekday trip generation formulas
* null values excluded


Of all 70+ remote wineries, Mountain Peak is almost entirely in the top 10%
  • Capacity: 7th higest.
    • 1.7 x the average capacity (3 very large wineries skew average)
    • 5 x the median capacity
    • All wineries with a greater capacity than Mountain Peak are pre-WDO.
  • Visitation: 6th highest
    • 2.5 x the average visitation
    • 6x the median visitation
  • Employees: 3rd highest
  • Trips/day: 3rd highest
    • 3 x the average trips per day
    • 9 x the median trips per day
  • Distance from hwy: 21st
    • 2 miles further from a major highway than average
    • Of those 20 further, it has the most visitation
  • Distance on Dead End road: 8th.
    • 3 miles further up a dead end road than average.
    • Of the 7 further, it has the most visitation by far (2.5 x)

Of 44 Post-WDO remote wineries
  • Capacity : largest capacity of post-wdo remote wineries
  • 3 times the average capacity
  • Visitation: 4th largest

Of 9 Soda Canyon Road Wineries
  • Capacity: 2nd
  • Visitation: 1st by far
  • 2.5 x the visitation of the much larger Antica Winery.
  • 5 x the average visitation

In summary, while the applicants on the Mountain Peak project argued that their numbers fell in the middle range of the comparable wineries that they selected and that were presented by the County, the reality is that, as the particulars of selected wineries are looked at and as watershed wineries are looked at as a whole, the Mountain Peak capacity and visitation numbers are at the extreme upper end.

Notes of Interest:

The Hess Winery jumps out as representing the development extent possible, in capacity, visitation and non-agricultural activity in the watersheds. The William Hill and Antica Winery, built about the same time, are the second and third largest wineries in the watersheds. All 3 were built shortly before the the discussions leading to the 1990 WDO, and they might be seen as examples of the unregulated winery expansion trend that the WDO was meant to address. Antica, then called Whitbred, was met with considerable neighborhood opposition.

The 3 post WDO visitation standouts

Woolls Ranch (approved in 2013 and as yet unbuilt) is the visitation leader in post-WDO remote wineries. It was vehemently opposed by the residents of Mt. Veeder Road, and as such is very comparable to Mountain Peak, representing the current discretion of the County in promoting the interests of one good-life entrepreneur over a community of impacted residents in the shift from wineries as production facilities to remote and scenic entertainment venues.

The Palmaz winery is the second highest in post-WDO visitation. Another good life plutocrat (who just can't seem to stop causing grief for his neighbors, the County and the Napa citizenry) also vigorously opposed by the neighborhood when it was proposed.

And Vineyard 22? A 10000 g/y winery with 350 vis/wk visitation? What's with that?




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