Bill Hocker | Jul 24, 2015

At the end of one of the planning commission meetings as a few people talked informally with Dir. Morrison he chided us, saying that things are not going to return to the way they were 40 years ago. "There's just too much money involved."

KCBS news: Family-Owned Napa, Sonoma County Wineries Getting Bought Up Like Tech Startups 7/24/15

One person interviewed said she liked Sonoma because it was not "the Disneyland of wineries". Where might that be?

The most consistent voice at the APAC meetings thus far has been for the concept of the 10 acre dream winery - to insure that there are places where someone just starting out can realize their ambition to mint a wine brand. If looked at in the tech analogy, such winery startups might just be seen as spec investments, funded perhaps with venture capital, built with the intention to get bought out by wealthy individuals or corporations. It does not bode well for the 4500 parcels in Napa County that can currently be occupied by wineries.

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