Sonoma study session on winery events July 12th
on the web at:
Bill Hocker | Jul 10, 2016

On July 12th, 2016 there will be a study session to discuss the work of Sonoma Permit and Resource Management Dept's Working Group that has been studying the impacts of winery tourism activities on the rural character of the county this past year. The results of the Working Group, and a subsequent community meeting, are summarized by staff in this County Supervisor Agenda Report.

As with Napa's APAC committee, the Sonoma Working Group was convened because of the concerns of residents about the changing nature of their rural communities as the wine industry aggressively turns to tourism as a principal marketing tool. It is the same issue occurring all over the state and no doubt in every wine growing region in the world. The Sonoma Agenda Report is an important document in that it defines as the central issue wine tourism's impact on the rural character of the county and takes as its mandate a solution to that conflict. Unlike the final APAC recommendations and Napa Supervisor's reinterpretation of them, which were heavily influenced by the wine industry, the Sonoma report seems to indicate a serious desire to come to grips with the impacts that tourism is beginning to have on the lives of Sonoma's rural residents.

It may play out much as Napa's APAC did with little meaningful change in zoning ordinances to curb the continued development of agricultural lands for commercial use and the diminution of the quality of life for rural residents, but thus far at least the right question is being asked.

Press Release

2550 Ventura Avenue, Santa Rosa, CA 95403-2829
(707) 565-1900 FAX (707) 565-1103

Sonoma County Holds Study Session on Winery Events

Date: June 28, 2016
CONTACT: Maggie Fleming, Communications Manager, 707.565.6196

SANTA ROSA, CA - The Sonoma County Board of Supervisors will conduct a Winery Events Study Session at approximately 3:10 p.m. on Tuesday, July 12, 2016 during their public board meeting. This session will explore the County’s General Plan policies that guide winery promotional and event activities. It will take place in the Board of Supervisors’ Chambers located at 575 Administration Drive, Room 102A, Santa Rosa.

During this study session, Permit and Resource Management Department (PRMD) staff will provide a short overview of General Plan policies related to winery events and key issues that have emerged during the permitting process. According to Board Chair Efren Carrillo, “This study session will provide an overview of policy options to balance wine industry event impacts with the need to protect neighborhood character and address land use compatibility issues.”

In preparation for this study session, the Winery Working Group of stakeholders met for six months to review existing policies and zoning provisions and inform PRMD staff on key issues. Additionally, PRMD staff collected input and comments at winery event public workshops attended by an estimated 500 people. The study session will include a report on outcomes from these events and initial ideas around events, concentration, standards for future wineries, and enforcement.

The Board will not make any decisions regarding winery policies during this study session. Instead, the Board will consider adopting a Resolution of Intention directing PRMD staff to prepare a draft ordinance to amend the Zoning Code to include development criteria and standards for winery events. This ordinance will be considered at a public hearing held on a later date.

Additional information on the County’s work with winery events is available at

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