Wine Tourism under the microscope
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Bill Hocker | Aug 3, 2015

Norma Tofanelli just forwarded a 2013 report done by the Portland State University School of Urban Studies and Planning to help guide the development of winery tourism in Oregon. While the conclusions seem to reinforce the wine industry embrace of tourism, the case studies (of the existing wine regions of Napa, Sonoma, Santa Barbara, and Walla Walla) upon which their conclusions are based are very thorough. Done before the current community backlash against winery tourism, the Napa case study nonetheless gives a comprehensive look at the issues involved here. The comparison to the similar tourism issues confronting other wine growing regions is also instructive. I am amazed that this report has not surfaced in discussions before.

Managing Activities at Wineries: Building and Sustaining a Place-Based Brand

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