It appears that Napa is gearing up for true bulk tourism à la Castello di Omarosa and Bunny Foo Foo - with Chinese characteristics. This article makes the wine industry seem actually gleeful at the thought of the money to be made from Chinese masses, an attitude, I suppose, shared by western entrepreneurs since the Treaty of Nanking. (Opium the drug then being peddled). Are Dominus or Harlan really itching to open their gates to the multitudes? Are there any vintners left in the county more interested in making wine than selling wine-pairing experiences with Chinese food?
And what if the dreams are realized? The totality of Napa brand red wine produced each year will now supply 14 days of Chinese wine consumption - and Chinese wine consumption is growing rapidly. How will the Napa vintners keep their Chinese customers happy? The end of the 75% rule is definitely in sight.
Unfortunately, we on Soda Canyon Road seem to be on the front line of the invasion with a winery event center being developed in conjunction with Hong Kong wine tourism interests. Given the stars in the eyes of the good-life impresarios, and a board of supervisors increasingly becoming a hardened tool of development interests, the effort by residents to save Napa county from its rendezvous with a theme-park-tourist-trap destiny seems more quixotic than ever.