NVR #1: Wine industry under fire!
Bill Hocker | Dec 30, 2016
NVR 12/30/16: No. 1 story of 2016: Wine industry under fire
The title is perfect (or not). At the heart of all of the resident-industry battles over the last 3 years - Woolls Ranch, Yountville Hill, Callistoga Hills, Raymond, Girard, Palmaz, APAC, Walt Ranch, Syar, and many others - is the truth that many residents of the county no longer support the wine industry becuse the industry no longer respects their interest in a desirable place to live. The "wine industry" has become an excuse, a cover, for an exploding tourism industry invading residential communities both urban and rural, and for a real estate industry profiting off a surge in clearcut estate properties and winery venues, and a development industry eager to build it all.
The successful rural economy of Napa county was created by resident-vintners concerned about the quality of their communities as well as the health of their industry. But as is often pointed out, the wine industry has changed. It is now about corporations concerned with the expansion of their brand portfolio and empresarios concerned with the expansion of their entertainment empires and plutocrats concerned with expressions of their wealth, all hoping to squeeze out extra profits from resident-impacting visitation. The opposition of residents will, I suspect, continue until the industry begins to seek increased profits in ways other than dragging hudreds of thousands of tourists into the county - or until the residents, already diminishing in the upper municipalities and the valley floor, are gone.
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