Farm Bureau Quarterly Magazine
Bill Hocker | Oct 16, 2015
Farm Bureau Grower Advocate Fall 2015
Norma Tofanelli's President's Report, on pg. 5, highlights statistics that Planning Director Morrison recently presented to the Planning Commission and APAC. Napa County has permitted 6 times as much production capacity as is needed for the entire Napa grape crop. Where do the grapes come from to fill that capacity? Somewhere else. Is the name Napa on the label of every bottle of wine produced in Napa County? Of course. The Napa brand will be soon become meaningless as a guarantor of quality wine to all but a handful of aficionados knowledgable in the nuances of TTB labeling. And the reputation of the brand will sink.
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