SodaCanyonRoad | Amber for District 4 Supervisor 2024
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Amber for District 4 Supervisor 2024


Bill Hocker | Mar 3, 2020 on: 2020 Campaign


"No matter what the outcome of this election, win or lose, we need to keep pushing as hard as we can for these agendas in this county because we have an incredible amount of energy right now and everyone is paying attention...Whether you voted or not I'm interested to hear what your concerns are. Let's make this a better place."


Documents
Website: ambermanfreeforsupervisor2020.com
Facebook: facebook.com/ambermanfree2020/

Articles
NVR 3/4/20: Pedroza, Ramos lead Napa County Board of Supervisors races
Bill Hocker LTE 2/24/20: Vote Amber: 20 years of "growth" is killing Napa
Elaine de Man LTE 2/22/20: Democracy drowning in a sea of money
Ron Rhyno LTE 2/22/20: Governance for sustainability, or vulnerability and decline
Rebecca Steinschriber LTE 2/19/20: Amber Manfree: Adding expertise to the board of supervisors
Donald Williams LTE 2/13/20: Fresh perspectives are needed in elective office
George Caoyannidis LTE 2/11/20: Buying elections in Napa Valley’s 4th district
Jim King LTE 2/7/20: Endorsing the wrong candidate
Beth Nelson LTE 2/7/20: Amber Manfree is needed on the Board of Supervisors.
Patricia Damery LTE 2/6/20: Vote for Amber Manfree
Harris Nussbaum LTE 1/25/20: Support Amber Manfree for Napa County supervisor
NVR Editorial Board 1/26/20: The choices for Napa County supervisor
NVR 1/25/20: Napa County candidates give wine country visions
Elaine de Man LTE 1/23/20: Support Amber Manfree to unseat Alfredo Pedroza
Napa vision 2050 Newsletter 12/10/19: Genuine Amber "Putting Locals First"
NVR 12/5/19: Pedroza vs. Manfree could be only contested Napa County supervisor race

Ron Rhyno writes:
Amber Manfree, is the choice for decision-making based in extensive scientific knowledge, commitment to actually researching community issues, reflective thought, critical thinking, extensive life experience, and revealing and speaking factual truths to Power.

Rebecca Steinschriber writes:
What Amber gives us is the invaluable perspective of a highly-trained problem-solver, an even-handed, open-minded spirit who has made a career out of approaching complex issues with a combination of data, discipline, and heart.

Jim King writes:
Amber Manfree is the leader we need now and into the future. The issues facing Napa County are too important and complicated to continue with the direction of the current board. It is time that the people lining up to speak about how a project before the board that will affect their lives are listened to. It is time that what we say has an impact on the decisions made.

Beth Nelson writes:
[Dr. Manfree has] a clear vision for the future of Napa County: a government that serves all the people who live here, rather than the ones with the most money to spend on politicians, and to balance our agricultural heritage with protecting the watershed and mitigating climate change--a Board of Supervisors that works for all of us and our future.

Patricia Damery writes:
With her educational background and experience, Amber will bring much-needed knowledge to the Board of Supervisors about the potential consequences of the continuing unfettered development of our wild lands.

Elaine de Man writes:
Social Justice Forum held this month at the Napa County Library that addressed issues such as campaign finance limits, sustainable ground water, community banks, healthcare delivery, land-use impacts on climate change, and more. The stand-out candidate was Amber Manfree

Mike Hackett writes:
I want to personally encourage you to come meet Dr. Amber Manfree who is challenging the incumbent, Alfredo Pedroza, for County Supervisor.

She is from a multi- generational Napa family, intelligent; likely THE land use expert in all of Napa County, and the change needed in local government. Do you feel like the balance of industry and citizens is outa' whack? Well I sure do. Amber will put citizens first, all the while respecting the long term interests of the wine industry as well. She will listen to you AND take real action!

She is up against the big money here and needs your support. She is THE change needed right here, right now. I fully support Amber for election to the Napa County Board of Supervisors.


Videos




Vote for Amber



Amber Manfree for Supervisor: Putting Locals First



Kathryn Winter Endorses Amber Manfree



Environmental Forum For Napa County



Amber Manfree springs into action



Amber at the Arty Party Hour
Great interview!



Amber Manfree reflects on the 2017 Atlas Fires



Vote for Amber!



Vote for Amber!



Still time to vote!





Comments
Bill Hocker - Mar 11, 2020 2:58AM

Amber's Campaign Manager, Jim King, has written a thank you note to those involved in the campaign:

Perspective

I have started to reorganize after the campaign. Organizing the signs is especially poignant in that I read each as I put it together with its mates. There is sadness in not reaching our ultimate goal. There is even a bit of emptiness in not interacting with you and Amber on what became a daily basis. I wanted to share a bit but I promise, near the end, will be campaign information that may encourage you.

I honestly do not believe that I was ever a part of a campaign this touching…and this important.
In spite of not winning, people are saying we changed the conversation, that we moved the needle, that there is a new awareness to the issues we brought forward,
and the way we ran the campaign…and its costs.

Here is where perspective comes in. Did we do these things? If the response to our actions was any indication, then a resounding “yes” is the answer. We launched a campaign with 160 days until election. The incumbent had over $300,000 in his campaign fund. We ended with around $50,000. He mailed at least 10 pieces. In our short time frame we dashed-and-dropped 2 pieces, walked and knocked with 1 piece, and did a small mailing of about 4,000. Our first “walking piece” was designed and printed by Amber. Most everything was of Amber design and layout.
Pretty grassrootsy. ...and we came within 770 votes

Back to perspective. What else did we do without the funds and time? We waved. Sometimes it was 1 or 2 folks at a street corner, others it was over 30. First they waved the heck out of Bel Aire with 35 spread on all 4 corners, then it was 38 at Soscol and Lincoln. Soon we witnessed him having wavers of his own. Dan Mufson guided this effort.

What else? Our volunteers sent out over 4,500 post cards. All were handwritten! Lisa Bowers, and husband Paul, (who set up address spreadsheets), kept the folks writing with cards and addresses. Oh, and Amber designed the cards!

Before going too much further, Amber’s designs, especially the “Soda Canyon Blue Quail” (my name, not hers) has found a place in the hearts of many and caught the attention of all.
For a candidate to do all a candidate needs to do and create winning graphic designs and brochures is pretty impressive,
even for a Doctor…

Back to perspective….again. Laura Tinthoff took on Endorsements shortly after joining our crew. As the list grew and the quotes of support started coming in, you could see Laura’s excitement grow, as did ours. She confirmed, organized, and sought and obtained quotes.
In the end the list, the quotes, and the work was impressive.

Our signs were everywhere! Between the large signs and yard signs we had over 500 signs posted. Thanks to Charlotte Williams, with her sometimes sidekick, Don, along with Dan Mufson, Gary Margadant, Mike Hackett, Jim Wilson, Amy Martenson, and Chris Malan
…and others, for their diligence and efforts.

Our video efforts garnered way over 30,000 views (Yay E. Beth Nelson!). Israel Valencia kept catching the right light, right moments, and the real Amber throughout with his camera. Our Facebook page was cracking with Elaine de Man leading the way. Near the end we added texting, with Beth once again the lead. Technology became an important part of the campaign.

We had folks helping with forum preps and platform development. Dan Mufson, Roland Dumas, Greg Matsumoto, and Ron Rhyno all provided their learned guidance and support.

Another waver, walker, and more is Lauren Griffiths. She, not knowing what she might be stepping into, volunteered to be campaign treasurer. For those who have done this I can stop and they will know how hard it is to provide accolades for this role. For the rest of us, well, Lauren’s diligence and care took care of us. She was laser focused and detail oriented. Our sheets balance and reports made on time. She continued to smile throughout!

Shelle Wolfe worked magic, and provided same for all our events. Our kick-off was full of exuberant and excited people. The Art Soiree brought a special crowd for a unique and special evening, and under the guidance of Shelle each was successful and more.
Of course Shelle waved and walked and more.

Jill Thomas Doyle provided our first campaign “home” with cookies and espresso! She continued to do whatever the campaign needed from writing and editing news releases, to waving signs. We have pretty cool photos as Jill walks in front of Mr. Pedroza!

Mike Hacket provided much of the original impetus for there to be a campaign.
His encouragement and faith helped make this a reality. His fellow conspirator,
Jim Wilson, provided the same but he also walked off some real shoe leather
as he spread the word.
His amazing wife, Lenore, wrote around 1,000 post cards on her own!

Guillermo Rosas provided translation assistance, walked with us, and opened doors for Amber to allow us to gain understanding of the needs and visions the Latino community holds. He helped make certain that this important voice was a part of all we did.

Sahoko Yui provided something not all of us could, the depth of caring and understanding one can only get from a long-time friend. In addition she provided input on design, walked with Amber, waved signs, and more…and there were brownies!

Holly Morris, another long-time friend, provided editing, helped our messaging, and provided important guidance as we wrestled with decisions .

Kristina Young created and maintained our website. What an endeavor! Everything we did had to be done NOW…and she accomplished that. Our website grew to be beautiful informative, and engaging.

David Heitzman provided our sound, wherever and whenever we needed it. He helped us connect with Circle Oaks, and provided important input as the campaign grew.


I know I did not name all. I tried to let you know who was here day in and day out. Many more kept going , almost every day, Steve and Sandra Booth, Julia Winiarski, Diane Beere, Nancy McCoy Blotzke, and Charlotte Williams appears again! So many more....

So, I promised encouraging news. We did not win. That is clear now. But what did we accomplish?

We proved that you can run a local campaign, effectively, with $50,000 or less. In 160 days we are only 770 votes short. Time was more important than money.

We introduced the entire county to Amber
and the issues which drove her to challenge the incumbent.

We brought climate change, over development, cumulative impact, watersheds and water supply, all back to the conversation

We were joined in coalition by so many organizations and individuals that I will not take the space to list them here. Two things are important about this, first we have begun to collaborate, and it does not end here, secondly, the strength in numbers thing? It is real and you brought that when not only you but the organizations you are a part of joined this effort. Amber will be the first to say that this effort is and was about something much bigger than
Amber.

Add your thoughts and observations to what was accomplished here.
I know I have not caught it all.

In closing, I simply want to say thank you. What we, you and I, did in 160 days was a miracle of its own. The connections made, the friendships born, will all add strength to our next steps. Yes, there is a touch of sadness but how could that last with the experience of getting to know each of you, watching as the light grew and each of you took part, and having the honor of getting to know and work with Amber.

We have work to do, the tools to do it, and the leaders are emerging to guide us, beginning with Amber.

Thank you